ting Coca Cola, Odeon, Toyota and Unilever among its clients.
Group items tagged
If You Build It, They Might Not Come: Don't Create A Social Ghost Town - 1 views
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Piece on the dangers of assuming that, just because you create a social platform, people will always migrate to and use it
How To Build An Internal Social Network That Your Company Loves - 1 views
How To Build An Internal Social Network That Your Company Loves - 1 views
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How to get in sync with 1,100 people across 32 offices. Nice case study. Very visual solution, prefer this to the utilitarian look of Yammer
3 Ways to Use Social Media to Build Your Company Culture - 1 views
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Company culture is a lot like meetings and memos: it's an inescapable, and inevitable, part of the employee (and candidate) experience. But with the rise of social media, virtual employees and global teams, new business paradigms mean that when it comes to communicating culture and developing an authentic and resonant employer brand, it's anything but business as usual.
Pharma Begins Using Social Media to Recruit New Talent - 1 views
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Nice tips on building Twitter community for recruitment of highly skilled individuals
Three Major Trends Unveiled in Interbrand's 2011 Best Global Brands Report - POPSOP.COM... - 0 views
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Interbrand, the world's leading brand consultancy, undertakes profound research, building the Top100 Global Brands 2011 list by taking several criteria such as presence on the global market and financial performance of the brand into consideration. 1. Difference is vital 2. Collaborate or Die 3. Humanize Technology
BUILDING THE BUSINESS CASE FOR INTEGRATED REPORTING - 0 views
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A report by Black Sun collaborating with Mervyn King. Pretty squarely sets them as experts in this field.
7 steps to build a social media-enabled employee brand ambassador program, Branding - 0 views
Coke's Facebook expert on how to build a "social" brand - Postcards - 2 views
St Ives acquires Amaze for up to £24.3m | The Drum - 0 views
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"Like an LBi or AKQA, Amaze has strength across the entire digital stack from marketing strategy through to solution design and implementation. This relatively unique combination of the creative mind set of an agency coupled with robust technology implementation skills has enabled it to develop a strong position in global eCommerce and eCRM implementations and has helped drive recent impressive growth. "Amaze is, in many respects, positioned more closely to the large strategy and business consulting firms such as IBM Interactive, Deloitte Digital and Accenture than a traditional digital agency. "Following the high profile LBi and AKQA deals of 2012, there is a shrinking pool of sizeable independent digital agencies. This transaction demonstrates that there is still considerable appetite for such agencies, particularly those with international reach, and strong capabilities in eCommerce, eCRM, mobile, social media and technology. "For St Ives the acquisition of a sizeable digital asset of this calibre is a vital building block in its strategy to develop its integrated marketing services offering."
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Amaze, who provide back-end digital fulfilment for at least two of our clients, have been bought by St.Ives the printer. Interesting diversification!
The do or die questions the board should be asking re tech strategy - 1 views
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An article in the fall 2012 issue of McKinsey on Business Technology described how some organizations are creating new technology forums, building the expertise of corporate directors, and strengthening IT governance-all with the aim of allowing boards to guide management by asking the right questions about technology
Evolved - Why the Financial Sector HAS embraced social | The Wall Blog | The Wall Blog - 0 views
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Social media in the financial sector
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The HP LinkedIn case study they mention at the end of the article ("Building emotional connections with followers on LinkedIn") is also worth a read: http://marketing.linkedin.com/sites/default/files/pdfs/LinkedIn_HP_CaseStudy2012_Followers.pdf
London students plot new social network launch | The Wall Blog - 0 views
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Three London based students have got together to try and build a social network that seamlessly links brands with customers. Social scientist Edward Heywood, computer engineer Peregrine Park, and business management student Sharan Soni have put their skills together to create Urban Cloud - "a social network that unites people on a platform designed to promote collaboration".
Pygmalion Effect - how social is asking a lot more from employees - 0 views
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blogpost that looks at research on how best to influence and build trust with employees
CIPR Inside Communication measurement matrix - 1 views
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new matrix to build best practice in measuring internal comms strategy
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