Just a quick piece about a survey that found one in five consumers have used social media to get a customer service response in the past year. Worth noting from the study is that only 54 per cent of consumers tell others about good experiences. I found that surprisingly high?
Also, check out the link in the article to Dell's guide to social commenting and managing online conversations -- http://www.mediabistro.com/alltwitter/files/2012/05/dell-social-media-tips.png
After reading some of the articles for this week this article seemed relevant as it looks at the effects our mobile technology and the need to be always connected is starting to have on consumers.
Foxconn, which makes high tech parts for companies such as Apple, has been criticized for the poor conditions of its factory complexes. Breaking news of this riot forces me to wonder: "My iPhone, at what cost?" This is purely speculation, but could consumer demand for the iPhone 5 be exacerbating supply problems?
A great article about a teacher in New York who uses social media and technology to help kids go from being consumers of digital products to being content creators.
Considering the prevalence of apps and ever changing technology. Here is an article that reflects the constant need to keep mobile applications new and updated to be attractive to consumers.
This article is written by Jason Cassidy from this year's graduating MPC class. He touches on how social media platforms are becoming more visually focused. Also, there is an increasing "mobile-first strategy" mentality - that websites and applications are being developed on mobile platforms before a compatible desktop version is available.
"Images get consumers thinking, stimulate conversations and motivate actions and purchasing decisions."
Is it the technology or the teaching?
Toshiba says:
"Creativity, innovation, information fluency, critical thinking, problem solving- these are the skills that students need in order to work effectively and live productively in today's digital world," said Kimberly Giles, Principal at St. Leonard. "The use of technology in the classroom helps us create an environment that fosters these skills."