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Customer experience matters. It matters for satisfaction and advocacy. Research found that organizations that have a well-understood definition of customer experience are twice as likely to beat their profit targets than those that do not.

If you want to use these four platforms (Facebook, Twitter, FourSquare & YouTube) to connect to the audience, these are tip you will find useful

More ROI of Social Media papers.  Bristol has some good stuff

For data centers, storage is a constant concern. In 2012, 28 percent of data center managers acknowledged rapid storage growth as having a significant impact on their data operations. According to most data centers, as of 2012, they were experiencing data storage growth at a rate of 10 to 24 percent on an annual basis.

Awesome! As far as tactics, blogger relations rank as most effective, but also most difficult - developing an Influencer program is an example of a matured program for companies