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Q&A With Dana Anderson, SVP Of Marketing, Strategy, And Communications At Kraft Foods |...
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blogs.forrester.com/..._communications_at_kraft_foods
social media
marketing
technology
CPG
FMCG
shared by
Steven Groves
on 17 Mar 11
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Steven Groves
on 17 Mar 11
Great article on the way global CPGs are approaching a new paradigm in marketing
Great article on the way global CPGs are approaching a new paradigm in marketing
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CPG Branding and Marketing Forum Group News | LinkedIn
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www.linkedin.com/news
CPG
branding
social
ROI
ROMI
strategy
shared by
Guy Powell
on 25 Jul 11
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Guy Powell
on 25 Jul 11
Fascinating application, tying it to likes and using it to understand what consumes want
Fascinating application, tying it to likes and using it to understand what consumes want
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Unilever supports R&D drive with marketing investment | International Marketer's Blog
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blog.freedmaninternational.com/...7054
social media
unilever
CPG
FMCG
marketing
shared by
Steven Groves
on 17 Mar 11
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No Cached
Steven Groves
on 17 Mar 11
"The FMCG giant has already begun to implement an evolved international retail marketing strategy. Its guiding principles now entail rolling out fewer, but more substantial, new items and brand extensions. "
"The FMCG giant has already begun to implement an evolved international retail marketing strategy. Its guiding principles now entail rolling out fewer, but more substantial, new items and brand extensions. "
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