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Amy Simcox

Why Buy Organic, Organic farming methods improve soil health and prevent erosion - This... - 3 views

    • Amy Simcox
       
      This border is not linear or hard... it has kind of an organic shape (No punn intended). It looks like a cornucopia. Also, the fuzzy edges makes it feel like the fruit and veggies have a halo. They look nummy.
  • The average child receives 4-5 times more exposure than an adult to at least eight widely used cancer-causing pesticides in food.
    • Amy Simcox
       
      I have gone through the text and highlighted blue the points that I find appeal to my emotion in a negative manner (fear, anger or unhappiness). These points use pathos by appealing to negative emotions regarding any product that is not deemed organic.
    • Amy Simcox
       
      This is also the beginning of a number of facts that they use to back up some of their claims. I wish they had included references for some of these facts. It would provide more umph for their argument
    • J.Randolph Radney
       
      Do you mean 'more credibility'?
  • Organic farming methods improve soil health and prevent erosion. They aim to maintain long-term soil fertility, increased soil biological activity and ensure effective pest management
    • Amy Simcox
       
      I have gone through and highlighted all the points that appeal to my happy emotions. I notice that there are more scary blue text than happy green text on the page.
  • ...5 more annotations...
    • Amy Simcox
       
      I'm not sure what they plan to do with this large empty space on the side... it seems unsettling in the design of the web page.
    • Amy Simcox
       
      I was wondering why the authors chose purple for their background. It doesn't seem very much like a back to earth kind of color. After doing a little research on the color purple it makes a little sense. Purple is associated with good judgement, peace of mind and people seeking spiritual fullfilment. Also, it has been associated with magic, mystery and royalty. I'm not certain but I would think people willing to pay extra for organic food would be trying to make a good judgement and spiritula fullfillment maybe?
  • In addition, irrigating large tracts of land is increasing soil salinity resulting in the decommissioning of farm land worldwide
    • Amy Simcox
       
      This is actually true. I didn't know until recently that overhead watering can increase salinity in soil. This happens because small particles in the water, such as salt, are concentrated when the water evaporates before it seeps into the ground. Again, I wish they had cited this fact.
    • Amy Simcox
       
      Their question is short and sweet and right up front for the reader to see immediately. I think that was well done.
    • Amy Simcox
       
      They have drawn attention to their main points nicely by making them bold and a larger font.
Ruehl Kerner

Calgary Stampede Rodeo, Animal Welfare, and Livestock Producer Reaction « Agr... - 3 views

    • Ruehl Kerner
       
      Someone should smack this person. I may not be politically correct all the time, but it seems as though people only critisize something they know very little about.
    • Ruehl Kerner
       
      I would say that I demonstarte kindness and compassion to animals in rodeo, as my horse is used in rodeo and i treat him with the utmost respect. I cannot do what I love without that horse, and I know he likes his job.
  • The downside to that is every time we give an inch and try to work with animal welfare groups, they take a mile and make it seem like we are guilty.
  • ...2 more annotations...
  • It is called natural selection and back in 1859, Charles Darwin began to document that the preservation of the species was based on Natural Selection. This still holds true today. If it were not for the option for ranchers to sell these cattle to rodeo livestock producers, the alternative would be certain death. Natural selection of rodeo livestock started when rodeo started and has evolved to include semen sexing, embryo transfer and cloning!
  • Rodeo livestock lives better than most people; certainly their breeders and owners. Regular, premium feed, and even bottled water in some cases, help to preserve the animals by keeping them comfortable, hydrated and able to perform to their ability. For these and other reasons it is a fact that many bulls today are marked and sold for six figures! They are as valuable as a prized thoroughbred race horse yet one does not see the Kentucky Derby, Preakness or Belmont being limited or eliminated.
J.Randolph Radney

Skillful writing of an awful research paper - Analytical Chemistry (ACS Publications) - 3 views

  • My advice is solely based on principles of presenting the objectives, experiments, results, and conclusion in a fashion that as such no one will finish reading them or, if they do, readers will have little chance of understanding or remembering them.
    • J.Randolph Radney
       
      Thesis of the article.
  • practice and a lack of mental concentration
    • J.Randolph Radney
       
      it is important to see the irony in this phrasing.
    • J.Randolph Radney
       
      The colour choice represents solid foundation and conservative values.
  • ...4 more annotations...
    • J.Randolph Radney
       
      The logo and tag represent serious marketing.
    • J.Randolph Radney
       
      The site seems to be written in frames, which is not the best format for today's Web standards.
  • Royce Murray University of North Carolina - Chapel Hill, ChemistryAnal. Chem., 2011, 83 (3), p 633DOI: 10.1021/ac2000169Publication Date (Web): January 12, 2011Copyright © 2011 American Chemical Society
    • J.Randolph Radney
       
      Prominence of the bibliography of the article provides useful information that is readily retrievable.
  • Rule 1.
    • J.Randolph Radney
       
      It might have been better to have used some sort of highlighting device to make the rules stand out better. Also, punctuating what are not sentences is not really standard form.
Mae Abano

What is RCBC and what do we do? | RECYCLING COUNCIL OF BRITISH COLUMBIA - 3 views

shared by Mae Abano on 17 Feb 12 - No Cached
  • The Recycling Council of British Columbia (RCBC) is a multi-sectoral, non-profit organization promoting the principles of Zero Waste through information services, the exchange of ideas and research.
    • Mae Abano
       
      Different pictures of environment such as landscape, field of flowers, clouds were shown in different tabs to inform the people how beautiful our environment is. RCBC's social media websites can be find easily in case people want to be updated because the icons are provided at the side bar. 
    • Mae Abano
       
      At the end of the website, major sponsors/companies are also found so that everyone knows who supports the program,
  • RCBC promotes the exchange of ideas and information every day of the year, and through its annual conference in the spring and special events such as Waste Reduction Week in the fall.
  • ...1 more annotation...
    • Mae Abano
       
      blue-ethos, green-pathos and pink-logos 
Kayla Fagg

Sundance Guest Ranch - Welcome - 3 views

    • Kayla Fagg
       
      The photos of the older style saddles once again brings the idea to mind that you can escape the city by climbing into one of these saddles and riding into the sunset ranch.
    • Kayla Fagg
       
      "The first time, it's a vacation- after that, it's coming home." creates this idea that ranch is the place you will come 'home' and you will consistantly re-visit. The phrase 'coming home' has a positive connotation and tended to create a warm-fuzzy feeling within a person.
  • but that's not it.
  • just some place new where you can really get away from it all, you've found it.
  • ...6 more annotations...
  • but that's not it.
  • This is it - this is your ranch, only four hours from Vancouver, Canada!
  • but that's not it either.
  • truly wonderful, whether you're looking for relaxing, instructive or exciting... but even that's not it.
  • "The first time, it's a vacation -  after that, it's coming home."
  • This is your Ranch.
  •  
    Sundance guest ranch does an awesome job with making a 'city folk' feel like they can buy a 'weekend pass' of the cowboy lifestyle. The main photo has the cowboy standing in an authentic way as he and his horse looks onto the ranch. This is a photo that you may see in a western painting. The text constantly refers back to the ranch as being 'home' which has a very positive connotation for many people.
J.Randolph Radney

YouTube - Dave Eggers: 2008 TED Prize wish: Once Upon a School - 2 views

  •  
    This is a video we will watch together in class.
Kristina Moller

SMART SET - Collection - TOPS - 2 views

  • APPAREL TOPS View all CARDIGANS SHAWLS SWEATERS BASICS BLOUSES FASHION TOPS T-SHIRTS TANKS & CAMIS BASICS BLAZERS & JACKETS DRESSES
    • Kristina Moller
       
      The background is most likely white to make the clothing stand out more against the background
    • Kristina Moller
       
      The picture labeled "Tops" at the top of the page- this picture uses attractive females who look happy and look like they're having fun. What the company is trying to say is that if you buy these clothes, you will look and feel like these women as well.
  • ...7 more annotations...
  • APPAREL TOPS View all CARDIGANS SHAWLS SWEATERS BASICS BLOUSES FASHION TOPS T-SHIRTS TANKS & CAMIS BASICS BLAZERS & JACKETS DRESSES BOTTOMS View all BERMUDAS AND SHORTS CAPRIS PANTS SKIRTS DENIM DENIM SHOP SPECIAL SIZES TIGHTS, LEGGINGS AND SOCKS ACTIVEWEAR SMART DEALS SALE
    • Kristina Moller
       
      The Apparel is listed in a clear and easy to access way to make it simple for customers to skip around and look at each different clothing department. If it were difficult to do so, customers would get frustrated and give up.
  • SALE
    • Kristina Moller
       
      The word SALE is in large pink capital letters to draw peoples attention to it immediately. People see sale and they think "save money, spend money"
    • Kristina Moller
       
      Smart Set encourages you to "like" them on Facebook. This is so they can be always popping up on your news feed and therefore have more advertising
  • Sign up for updates
    • Kristina Moller
       
      "Sign Up for Updates" at the bottom of the page. If they get your email they can be constantly emailing you about their sales and new products and again, have more free advertising.
  • CHUNKY KNIT SWEATER $48.00 $14.99
    • Kristina Moller
       
      "Cunky Knit Sweater"- I would never buy this sweater online just because of the name its under. To me, that says this sweater will make you look heavy set.
Brandon Del Debbio

Kamloops Community YMCA-YWCA Home Page - 2 views

  • Did you know that the Y believes that no-one should be denied the opportunity to participate in our programs and facilities? If you need financial assistance, please contact us.
    • Brandon Del Debbio
       
      Attracts the emotion of equalitity anong people. Offers financial assistance which may appeal to one's logic of reasoning for why they should go since money issues can be worked out.
  • facilities
    • Brandon Del Debbio
       
      This picture shows customers having a pleasant time on the machines. All the machines in this image are being occupied by customers that seem satisfied. This may appeal to pathos because people may want to work out in an happy environment
  • ...12 more annotations...
  • Y members!Please help us serve you better by filling out the 2012 Member Satisfaction Survey.
  • Click HERE for more details. All proceeds from both events go to the Y Strong Kids Campaign.
    • Brandon Del Debbio
       
      Direct information on where money is donated.
    • Brandon Del Debbio
       
      The "Donate Now" button contains the colors of red and orange. This may be to attract attention. It also may may appeal to ethos in a way since some may want to click on an unique coloured button.
    • Brandon Del Debbio
       
      The picture with the young child swimming with a parent while in a lifejacket may appeal to pathos, ethos, and logos. Pathos because it appeals to the emotion of fun and saftey of child. Also there is "Tell us about your Y" title under which makes it more personal. Ethos because the guardian and child do seem like real patrons which gives credability.Logos because it makes sense of taking your child for a swim where it is safe and happy.
  •  
  • Y Gold and Y Platinum Members Check HERE for the winner of the Y Gold Y Platinum monthly draw and other exclusive benefits!
    • Brandon Del Debbio
       
      Notice the letters in gold color. May suggest supreme or top notch.
    • Brandon Del Debbio
       
      The "YMCA-YWCA Strong Kids Campaign" logo is in red rectangular box with an orange box in the background. Possibly to make it stand out on a white coloured background.
    • Brandon Del Debbio
       
      The YMCA logo where it says "We Build Strong Kids, Strong Families, Strong Communities" appeals to pathos. It appeals to community pride.
    • Brandon Del Debbio
       
      On this homepage/dontation page, selected typing is pink. May be pink to help make it stand out but pink may also be seen as a positive color and health.
    • Brandon Del Debbio
       
      The Y logo is black with a little red. This color scheme may make it memorible.
    • Brandon Del Debbio
       
      The options/links of other pages are blue. This makes it a different eye catcher than all the different colors.
    • Brandon Del Debbio
       
      This text also appeals to emotion and logos by providing good service by trying to get feedback for improvement
eliza ediger

The Morgan Horse - 2 views

  • Beginning in 1789 from a single stallion, Justin Morgan, today’s Morgan continues to carry the features of its founding sire.
    • eliza ediger
       
      the first paragraph of this site tells a little about the Morgan horse. It also discribes the horse, making it sound like a well built horse, that can be used for any riding type. Finally they end the first paragraph, telling us that once you have one Morgan you would most likely like another.
    • eliza ediger
       
      This paragraph appeals to character, since the first morgan horse was so willing and strong the Morgan today should carry some of the originals personality.
  • A short broad head, small sharp ears, a long laid-back shoulder, deep body and straight, clean-boned legs, make the Morgan the choice of both casual rider and the earnest professional. Once you have owned one Morgan, you will want another.
    • eliza ediger
       
      Black and white picture, show the old roots of the Morgan horse breed, this lets you feel comfortable if someone wants to learn more or thinks of buying a Morgan horse.
  • ...8 more annotations...
  • Agility, athletic ability and stamina, make the Morgan and ideal working horse - whether it is used for stock horse events, competitive trail riding, or jumping. The in-bred ground-covering trot make the Morgan the first choice as a driving horse, for pleasure or show.
    • eliza ediger
       
      What types of riding the morgan horse is used for and is good at is described in short paragraph, showing how much the horses can do and how useful this horse can be.
  • The Morgan Horse     Athletic, Agile and Active For Sport, Pleasure and Show Alert, Intelligent and Kind
    • eliza ediger
       
      This website has a kind of slogan for the morgan horse, this would apeal to emotion.
    • eliza ediger
       
      The website colours are shades of green and white. The white is useful for contrast between the words and pictures making the words easy to read and pictures standout. Altrough the green looks good on the title banner and menu bar, the green colour around the page seems not to go good with the website.
    • eliza ediger
       
      The title banner has show pictures of morgan horses and some morgans relaxing. This banner's green shade is relaxing and comforting, it makes the Alberta Morgan Horse Club seem like it will be a comfortable environment to learn about the activities of the Morgan horse.
  • And did someone mention Verstatile?
  • The finest and oldest of North America’s light horse breeds     The Horse with a Future     Elegant, Willing and Versatile
    • eliza ediger
       
      Appeals to pathos, by saying that his horse has a future and has had a historicla past.
  • Sales of Alberta-bred Morgan horses throughout Canada and the United States attest to the high quality of stock produced
    • eliza ediger
       
      This appeals to logic beacause if some one is buying a morgan horse to breed or show, they would want a "well-bred" horse. And this site is saying that the horses bred in Alberta are sold in Canada and the United States. So if you want a horses they say you could get a good one from Alberta.
    • eliza ediger
       
      All the pictures of the morgan horse doing different disciplines, shows and pleasure riding shows how the horse is verstatile. These pictures appeal to emotion because the rider who gets a morgan could use them for anything. And logic because they may want a hore that is willing to do whatever discipline they want to pursue.
J.Randolph Radney

YouTube - Fun with Rhetorical Analysis using cereal - 2 views

  •  
    Most of this video is relevant to the topic of graphic design.
J.Randolph Radney

About Startl | Startl - 2 views

    • J.Randolph Radney
       
      I have no idea what this background graphic is supposed to be. It doesn't communicate with me.
    • J.Randolph Radney
       
      Good navigation buttons
    • J.Randolph Radney
       
      Good navigation buttons
  • ...1 more annotation...
  • To realize the promise of learner-centered education, we must create pathways by which sound, innovative, technology-based products and services can evolve, mature and get to market at lower costs. Startl™ is a new social enterprise dedicated to supporting the innovation of effective, affordable, and accessible learning products. Startl’s focus is creating the conditions for success that let innovators create and capitalize products that truly help learners learn.
    • J.Randolph Radney
       
      This is an example of a text sticky note.
Brittny Buchner

Pro Clinical Hydroxycut | Success Stories - 2 views

    • Brittny Buchner
       
      This page has a great visual layout. The colour schemes go well and it is easy to direct your way around the site. The success story candidates all have their names underneath their photos, when you drag the mouse over the name is changes colour to red and to number or pounds lost. It is then easy to click on the name and see more pictures of the model. One criticism is that some of the before and after pictures don't look like the same person. This takes credibility away from Hydroxycut as the potential consumer may feel like they're being lied to.
    • Brittny Buchner
       
      The real life success story models are all happy with big smiles on their faces. This appeals to pathos (appealing to the audiences emotion.) Hydroxycut wants the viewer to envy and want to look like the models, maybe even draw out jelousy in the viewer. This will in turn entice the viewer of the website to purchase Hydroxycut in hopes of being as happy and in shape as the models are.
    • Brittny Buchner
       
      " I Lost 32lbs. with Hydroxycut!" is an example of a real life testimonial. This comment has credibility and entices the consumer to want to go out and purchase the product.
  • Individuals used Hydroxycut with diet and exercise and have been remunerated
  • ...2 more annotations...
  • SUCCESSSTORIES Newsletter coordorig
  • Jessica Knight's Success m58,-138 c65,-164,91,-181,123,-171 l117,-139 c51,-161,56,-69,58,0 l25,0,25,-168
Sabina Donnelly

Detox campaign | Greenpeace International - 2 views

  • Many hazardous chemicals can also be transported in our oceans, atmosphere and food chains and accumulate in places far away from their original source. They have been found to build up in the bodies of animals including birds, fish, whales, polar bears and even human breast milk. The problem and the solution are therefore not only a cause of local concern. This is a truly global issue.
    • Sabina Donnelly
       
      Again, this is aimed at readers who are far away from where this problem is occurring. It brings the issue close to home and hopefully motivates the reader to action
  • “Just do it”
  • ...17 more annotations...
  • “Impossible is nothing”
  • “Make the Change”
  • Of these brand owners, one group stood out in particular as the most likely champions of a toxic-free future - the world’s largest sports brands. Not only are these brands self-proclaimed leaders and innovators, but they have the size and influence to work with their suppliers to begin bringing about real change on the ground and eliminate the use and release of these hazardous chemicals.
    • Sabina Donnelly
       
      This rhetoric is aimed at Nike and Adidas. Greenpeace uses irony by highlighting these companies' slogans.
  • The alkylphe
  • nols and PFCs found in the samples are a cause for serious concern, as these chemicals are known hormone disruptors and can be hazardous even at very low levels
  • Clean w
  • ter is not only a basic human right - it is the world’s most threatened essential resource
    • Sabina Donnelly
       
      Greenpeace has gone to these companies' websites and selected quotes which express their commitment to environmentally friendly practices. This shows the hypocracy of these companies as they advertise green initiatives while they really do not know or control where their supplies come from.
  • 2/12 Play A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory.
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory.
  • Greenpeace
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory
    • Sabina Donnelly
       
      This photo and its caption have a lot of impact on the reader. The caption describes discoloured water which can be seen in the collector's sample bottle. Futhermore, the photo shows an odd yellow sludge/waste coming out for the pipe. In the background of the photo, you can see the turbid river water and smoggy air. What is particularily effective is the use of hyperbole. The odd looking sludge is the largest and central object in the photo, dwarfing the person standing next to it.
    • Sabina Donnelly
       
      another aspect of visual rhetoric that is used in this photo is accent. Compared to the bleak and grey background, the yellow sludge jumps out from the photo
  • At 6:00pm in the evening, a pipe on the north side of the Youngor International Garments City factory dumps large quantities of foul smelling waste water into the river
    • Sabina Donnelly
       
      Photo # 11 in the slide is particularily effective because the subject of the photo is covering his mouth and nose with his hand while looking down at the discoloured redish purple water coming out of the discharge pipe. When we read the caption, we find that he is doing this due to the terrible stench of the water. Both the caption and the subject's reaction in the photo make the experience more real for the reader as we can imagine the experience as if we were there.
  • Wastewater is intended to be treated at the treatment plant.
    • Sabina Donnelly
       
      Greenpeace uses irony in the photo and its caption. We see settling ponds of water in a textile factory and learn in the caption that it is supposed to be treated. The irony is that this is for show was chemical analysis of water shows that the water is not treated
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory
    • Sabina Donnelly
       
      This photo and its caption have a lot of impact on the reader. The caption describes discoloured water which can be seen in the collector's sample bottle. Futhermore, the photo shows an odd yellow sludge/waste coming out for the pipe. In the background of the photo, you can see the turbid river water and smoggy air. What is particularily effective is the use of hyperbole. The odd looking sludge is the largest and central object in the photo, dwarfing the person standing next to it. Sabina Donnelly 1 minute ago Radney's Business Writing Course another aspect of visual rhetoric that is used in this photo is accent. Compared to the bleak and grey background, the yellow sludge jumps out from the photo
Kimberly McCoy

Fighting the Darkness: My Secret Battle with Depression - 2 views

    • Kimberly McCoy
       
      What I like about this site are the soothing colors.
    • Kimberly McCoy
       
      This appeals to pathos.
  • Change is in the air
    • Kimberly McCoy
       
      Logos is achieved by the wording of hope, for me.
    • Kimberly McCoy
       
      The red against the green background caught my attention.
    • Kimberly McCoy
       
      Red seems to be an urgent color and so I believe Pathos was achieved.
  • ...11 more annotations...
    • Kimberly McCoy
       
      I find the site to look enlightened even as depression is discussed. Also, encouraging in it's attempt to provide for someone ways which they can fight depression
    • Kimberly McCoy
       
      Although the video does appear to bring life to the page I don't see how it contributes to the site.
    • Kimberly McCoy
       
      I suppose Pathos can be credited because it is a lovely ride down a beautiful mountain in and on a mountain top.
    • Kimberly McCoy
       
      This site caught my attention immediately. It looked soothing, it is easy to read and it deals with a delicate subject that affects many people. I think the colors of the page accomplished what it probably set out to do, which was create calm. Let's not forget, we are dealing with depression. This subject means something to me as I suffer from it on occasion. I can associate with this personally. The subject is not so much a controversial one, however, those who don't suffer from depression have been known to say, "Get over it!", which can be a negative experience for one in the throws of depression. I think the writers' purpose here it to inform and explain the symptoms of the disease as experienced by those it affects. I believe it also provides a forum for those who simply want to explain where they are at in their depression and to encourage others to understand that this is real and it affects many. It also serves more than one purpose as it provides suggestions on how to deal with it.The thesis, or the overall main point is basically to let the disease speak for itself and allow others to comment on the subjectThe tone of the text is relaxed and does not create feelings of unrest. It provides answers and links to all issues surrounding the subject of depression. I really liked the graphics of what appears to be grass. I imagine laying down in it and breathing in the fresh air. I also took a shine to the dandelions on the right side and I specifically liked the "I'm done hiding" at the top of the page. Many people hide the depression as they are embarrassed.  The highlighted areas are stand out texts for me.
    • Kimberly McCoy
       
      Logos is achieved as the words are logical. Pathos is achieved as it appeals to my emotions because I have first hand knowledge of this sickness called depression. Ethos is achieved because I trust and believe the written word.
    • Kimberly McCoy
       
      This full length essay is in google docs with access to you. Was unsure where you wanted this.
  • I'm done hiding.
    • Kimberly McCoy
       
      What I like about these 2 highlighted texts is that it appeals to ethos because I experienced these two statements. Ethos was achieved by what it says.
  • I hid my battle
  • Mountain Biking and Depression
    • Kimberly McCoy
       
      This line appeals to my Pethos as I consider it emotional to have "Mountain Biking" and "Depression" in the same sentences. It affects my emotions by making me think.
  • I'm Drowning
    • Kimberly McCoy
       
      Again, ethos and Pathos is achieved because I know how it feels to feel this way.
    • Kimberly McCoy
       
      I don't feel the logo of Facebook contributes to the site at all.
    • Kimberly McCoy
       
      It did not appeal to my Pathos.
  • I can't breathe
    • Kimberly McCoy
       
      Again, this affects me by Pethos as it brings memories that are unpleasant.
    • Kimberly McCoy
       
      The dandelions appeal to my pathos. They are innocent and carefree.
    • Kimberly McCoy
       
      The simplicity of the page appeals to ethos, logos and pathos. It is carefree and uncluttered and feels like a safe place.
Mike Howard

SONY make.believe - 2 views

    • Mike Howard
       
      Division and classification exemplified buy organized menus and side nav bars
  • It’s a sight you see more and more often in a place you might not expect, e-readers mingling with paperbacks in libraries across the United States
    • Mike Howard
       
      Imagery, Appeals to Pathos. Hyperbole.
  • ...3 more annotations...
  • don’t know about you but I get hungry each time I see an amazing food photo. Taking gourmet shots is growing across the globe and n
  • Every now and then, the SGNL team gets a rare opportunity to peek into the behind-the-scenes world of Sony
  • The eye catching VAIO Concept PCs (pictured above) previewed at the the Consumer Electronics Show in January this year were officially announced today
Kim Tuerlings

community - a review of the theory - 2 views

  •  
    Excellent find, Kim! From what I've read of this, it is in complete agreement with an essay I wrote in 2004 on communication (I hadn't seen this previously).
  •  
    I came across this by mistake, when I was researching information about the Sense of belonging to a Community, but then I realized it was meant to be.
J.Randolph Radney

InformIT: Blogging to Drive Business -- How to Do It Responsibly > Listen to Your Audience - 2 views

  •  
    Here is an article about blogging in a business context.
  •  
    i'll have to take a look at this again when things are more organized and I have the time to use this tool to create new business
Sabina Donnelly

Challenge Nike and adidas to cut the chemicals and detox our water - 2 views

  • Who will rise to the challenge and champion a toxic-free future? During a recent investigation, Greenpeace identified several major international clothing brands, including the sports giants adidas and Nike, linked to facilities in China that are releasing toxic chemicals into our water. Unfortunately, these facilities are just the tip of the iceberg. Across many countries, hazardous  chemicals are being released into our precious waterways, poisoning our water and threatening people and wildlife.Like any
  • oin us in challen
  • As much as 70 percent of China's rivers, lakes and reservoirs are affected by water pollution. During our recent investigations, Greenpeace identified links between a number of major clothing brands and textile factories in China that are releasing hazardous chemicals into our rivers.These chemicals are a serious threat to human health and the environment. Some are known hormone disruptors, whilst others can affect the reproductive system. Many of them don't break down in the environment, but instead build up in the bodies of animals and humans.
    • Sabina Donnelly
       
      Appeal to logic and emotion. By using these facts and statistics, Greenpeace is trying to engage the reader rationally and emotionally. As these chemical do not break down, we are now conscious of the fact that their presence is going to be a long term problem. Furthermore, Greenpeace states that these chemicals disrupt hormone function, making the situation more real and personal. Lastly, Greenpeace makes this issue hit home and persuades the reader to realize that this is not just an issue in China. Rather, across the ocean in North America, we too are affected by the use and release of these chemicals into water. The statement that these chemicals have been detected in polar bears makes the reader realize and question whether is it in our water as well
  • ...8 more annotations...
  • ransported in our oceans, atmosphere and food chains. High levels of  cert
  • hey can also be found far beyond their original source,
    • Sabina Donnelly
       
      The intended audience of this video is young and active and are most likely to purchase merchandise from sportswear companies. This video uses a lot of symbolism as adidas and nike logos are prominent throughout. Furthermore, these companies' symbols are found in close proximity and correlation with the Greenpeace detox logo (asian style character "x") symbolizing unit between these companies and chemical free/reduced use.
  • If Nike and adidas learn from any of their champion athletes and superstars, they will know that every setback, every mistake, every wrong decision provides an opportunity to come back stronger than ever before.
    • Sabina Donnelly
       
      "Lay down the challenge" tab. This interactive module allows the reader to vote for who they think will be the first to change their business practice and limit or stop the use of harmful chemicals. After voting the polls become visible. I believe that the intended audience is actually Nike and Adidas themselves. It becomes a motivating factor for these companies to change as the winner of the poll is motivated to not disappoint its voters and the loser motivated to prove otherwise
  • "Lay down the challenge" tab. This interactive module allows the reader to vote for who they think will be the first to change their business practice and limit or stop the use of harmful chemicals. After voting the polls become visible. I believe that the intended audience is actually Nike and Adidas themselves. It becomes a motivating factor for these companies to change as the winner of the poll is motivated to not disappoint its voters and the loser motivated to prove otherwise
  • ain hazardous chemicals have even been found in polar bears!
    • Sabina Donnelly
       
      Graffiti appeals to a younger audience...same audience who is most likely to purchase nike and adidas goods.
    • Sabina Donnelly
       
      style of "detox" is a link between our North American culture and the textile producing factories in China. The black sillouette behind detox resembles the oozing of toxic chemicals
  •  
    Video publication by Greenpeace
J.Randolph Radney

ENGL 181_WL: Plain English Orientation Videos for Web 2.0 Media - 2 views

  •  
    This set of links is on the MOODLE course site for English 181; students should be able to access the links once they have supplied a username and password for MOODLE.
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