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Breanne Lapointe

Home - This Recording - 0 views

thisrecording.com/...teghan-beaudette

shared by Breanne Lapointe on 04 Mar 12 - No Cached
    • Breanne Lapointe
      Breanne Lapointe on 04 Mar 12
       
      The author is stating how she will be organizing her ideas in this article; by using a list.
  • Being in constant contact via Facebook, Twitter, Tumblr, texting and very rarely an actual telephone call makes it hard to not completely get sick of someone or immediately see what glaring social flaw they have that is the reason for them being single.
    • Breanne Lapointe
      Breanne Lapointe on 04 Mar 12
       
      Author is arguing based on emotion (pathos). She believes that using social media has a negative impact on trying to find the right person because everything is public and you don't have any mystery about learning about a someone new, as compared to meeting someone face to face.
  • ...25 more annotations...
  • He was just eating pizza and wheezing. Needless to say, I put my half slice down, walked up the stairs and never came back. I couldn’t even bring myself to break up with this guy in person after a couple months of dating.
    • Breanne Lapointe
      Breanne Lapointe on 04 Mar 12
       
      The suthor is trying to persuade her attitudes about turn off's, based on her feelings. Here, she is using the example of breathing loudly while eating to focus on negative emotions.
  • Turn Me Off
    • Breanne Lapointe
      Breanne Lapointe on 04 Mar 12
       
      Basic Title, not very creative or persuasive.
    • Breanne Lapointe
      Breanne Lapointe on 04 Mar 12
       
      Picture of what appears to be a couple, not to sure about the significance of this particular photo. Perhaps using pictures that follow the bullets on the list would be more effective.
    • Breanne Lapointe
      Breanne Lapointe on 04 Mar 12
       
      The author is arousing the reader's involvement with the use of her words and sentences to convery information in order to persuade the reader to take the author's point of view.
  • Truth be told, breathing loudly while eating was only one of this guy’s many major problems. I overlooked many of them because he was a Brazilian god who worked in my campus restaurant and used to talk about amazing directors when he served me. But when I look back on the couple times that we had sex and the couple more times that we went out on real dates all I can remember is him huffing and puffing while he shovelled sushi into his mouth.
    • Breanne Lapointe
      Breanne Lapointe on 04 Mar 12
       
      Here the author has switched from giving a brief explanation of her turn off's to a point form list of her turn off's. The author is emphasizing ideas here and is making it reader friendly, instead of having to read a million paragraphs.
    • Breanne Lapointe
      Breanne Lapointe on 04 Mar 12
       
      Throughout the essay, the author has effectively used white space between paragraphs to seperate texts using the chunking technique. Good use of access, helps the reader understand importance of each point she has on her list.
    • Breanne Lapointe
      Breanne Lapointe on 04 Mar 12
       
      The author organize's this article by usinging a larger font on some of her "turn off's" on her list.
    • Breanne Lapointe
      Breanne Lapointe on 04 Mar 12
       
      Embarassing myself in front of them - The author is clearly stating why she would end it with a guy. She then gives proof with examples in the following body.
    • Breanne Lapointe
      Breanne Lapointe on 04 Mar 12
       
      The author is using graphics of couple's as visual appeal.
    • Breanne Lapointe
      Breanne Lapointe on 04 Mar 12
       
      Either the author, or the the website layout is using the color read for the heading of the article. It makes it stand out a little bit better than black would but the font size is still pretty small.
    • Breanne Lapointe
      Breanne Lapointe on 04 Mar 12
       
      Again, the author is trying to emotionally persuade the reader to what she believes are turn off's in men. She has no ethical or logical grounds, she is arguing emotionally.
    • Breanne Lapointe
      Breanne Lapointe on 04 Mar 12
       
      The comments - There are many comments that refute what the author is saying. They are giving a contrary, emotional view to the authors. Her arguments themselves are one-sided because they are just her views. The comments add to this article because it shows an opposing view and allows for alternatives.
  • 61 Comments
  • ONLY
  • ONLY
  • ASKING
  • ONLY
  • ONLY
    • Breanne Lapointe
      Breanne Lapointe on 04 Mar 12
       
      The author using caplocks is emphasizing the importance of the words she is using.
    • Breanne Lapointe
      Breanne Lapointe on 04 Mar 12
       
      Name of Website - Not very appealing to the eye because of color and size. You focus more on the ad beside it than on the website title itself.
  • I recently made a giant list of turn ons and turn offs in a notebook
    • Breanne Lapointe
      Breanne Lapointe on 04 Mar 12
       
      Using icons and having the ability to share articles = effective because then it increases total views of page.
anonymous

Starbucks Coffee Company - 1 views

www.starbucks.com

shared by anonymous on 01 Dec 10 - Cached
farouk hamood

What is Cancer? What Causes Cancer? - 3 views

www.medicalnewstoday.com/...cancer-oncology

shared by farouk hamood on 30 Nov 10 - No Cached
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • ...21 more annotations...
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
    • farouk hamood
      farouk hamood on 30 Nov 10
       
      This is pathos because people passing away due to cancer diagnosis is very emotional.
  • Physicians and researchers who specialize in the study, diagnosis, treatment, and prevention of cancer are called oncologists.
    • farouk hamood
      farouk hamood on 30 Nov 10
       
      This is ethos because people listen to the physicians and researchers because of the label they have made for themselves.
  • Cancer is ultimately the result of cells that uncontrollably grow and do not die. Normal cells in the body follow an orderly path of growth, division, and death. Programmed cell death is called apoptosis, and when this process breaks down, cancer begins to form. Unlike regular cells, cancer cells do not experience programmatic death and instead continue to grow and divide. This leads to a mass of abnormal cells that grows out of control.
    • farouk hamood
      farouk hamood on 30 Nov 10
       
      This is logos because it depends on rationality, reason and proof.
  • Cancer is a class of diseases characterized by out-of-control cell growth. There are over 100 different types of cancer, and each is classified by the type of cell that is initially affected.
    • farouk hamood
      farouk hamood on 30 Nov 10
       
      This is logos because its is purely based on logic.
  • Cancer harms the body when damaged cells divide uncontrollably to form lumps or masses of tissue called tumors (except in the case of leukemia where cancer prohibits normal blood function by abnormal cell division in the blood stream). Tumors can grow and interfere with the digestive, nervous, and circulatory systems, and they can release hormones that alter body function. Tumors that stay in one spot and demonstrate limited growth are generally considered to be benign.
    • farouk hamood
      farouk hamood on 30 Nov 10
       
      This is logos because it can persuade people logically.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is logos because it is logical, and it is showing people through a video what cancer is.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is logos because it is a logical form of showing people what cancer is through a video.
  • A short, 3D, animated introduction to cancer. This was originally created by BioDigital Systems and used in the Stand Up 2 Cancer telethon.
  • Cells can experience uncontrolled growth if there are damages or mutations to DNA, and therefore, damage to the genes involved in cell division. Four key types of gene are responsible for the cell division process: oncogenes tell cells when to divide, tumor suppressor genes tell cells when not to divide, suicide genes control apoptosis and tell the cell to kill itself if something goes wrong, and DNA-repair genes instruct a cell to repair damaged DNA. Cancer occurs when a cell's gene mutations make the cell unable to correct DNA damage and unable to commit suicide. Similarly, cancer is a result of mutations that inhibit oncogene and tumor suppressor gene function, leading to uncontrollable cell growth.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is logos because it explains the growth of cancer and how it spreads.
  • Carcinogens are a class of substances that are directly responsible for damaging DNA, promoting or aiding cancer. Tobacco, asbestos, arsenic, radiation such as gamma and x-rays, the sun, and compounds in car exhaust fumes are all examples of carcinogens. When our bodies are exposed to carcinogens, free radicals are formed that try to steal electrons from other molecules in the body. Theses free radicals damage cells and affect their ability to function normally.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is logos because it tells what promotes cancer in an understanding and logical way.
  • Cancer treatment depends on the type of cancer, the stage of the cancer (how much it has spread), age, health status, and additional personal characteristics. There is no single treatment for cancer, and patients often receive a combination of therapies and palliative care. Treatments usually fall into one of the following categories: surgery, radiation, chemotherapy, immunotherapy, hormone therapy, or gene therapy.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is pathos because being treated through cancer is a very emotional experience for people that have to go through it.
  • Surgery is the oldest known treatment for cancer. If a cancer has not metastasized, it is possible to completely cure a patient by surgically removing the cancer from the body. This is often seen in the removal of the prostate or a breast or testicle. After the disease has spread, however, it is nearly impossible to remove all of the cancer cells. Surgery may also be instrumental in helping to control symptoms such as bowel obstruction or spinal cord compression.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is pathos because for a cancer patient to go through surgery, it takes tons out of them.
  • Radiation treatment, also known as radiotherapy, destroys cancer by focusing high-energy rays on the cancer cells. This causes damage to the molecules that make up the cancer cells and leads them to commit suicide. Radiotherapy utilizes high-energy gamma-rays that are emitted from metals such as radium or high-energy x-rays that are created in a special machine. Early radiation treatments caused severe side-effects because the energy beams would damage normal, healthy tissue, but technologies have improved so that beams can be more accurately targeted. Radiotherapy is used as a standalone treatment to shrink a tumor or destroy cancer cells (including those associated with leukemia and lymphoma), and it is also used in combination with other cancer treatments.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is pathos because going through radiation takes a lot out of anyone.
  • As cancer cells use the body's energy and interfere with normal hormone function, it is possible to present symptoms such as fever, fatigue, excessive sweating, anemia, and unexplained weight loss. However, these symptoms are common in several other maladies as well. For example, coughing and hoarseness can point to lung or throat cancer as well as several other conditions.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is pathos because the symptoms of cancer bring people down tons.
  • There are five broad groups that are used to classify cancer. Carcinomas are characterized by cells that cover internal and external parts of the body such as lung, breast, and colon cancer. Sarcomas are characterized by cells that are located in bone, cartilage, fat, connective tissue, muscle, and other supportive tissues. Lymphomas are cancers that begin in the lymph nodes and immune system tissues. Leukemias are cancers that begin in the bone marrow and often accumulate in the bloodstream. Adenomas are cancers that arise in the thyroid, the pituitary gland, the adrenal gland, and other glandular tissues.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is logos because it tells the facts about how cancer is classified.
  • Early detection of cancer can greatly improve the odds of successful treatment and survival. Physicians use information from symptoms and several other procedures to diagnose cancer. Imaging techniques such as X-rays, CT scans, MRI scans, PET scans, and ultrasound scans are used regularly in order to detect where a tumor is located and what organs may be affected by it. Doctors may also conduct an endoscopy, which is a procedure that uses a thin tube with a camera and light at one end, to look for abnormalities inside the body. Extracting cancer cells and looking at them under a microscope is the only absolute way to diagnose cancer. This procedure is called a biopsy. Other types of molecular diagnostic tests are frequently employed as well. Physicians will analyze your body's sugars, fats, proteins, and DNA at the molecular level. For example, cancerous prostate cells release a higher level of a chemical called PSA (prostate-specific antigen) into the bloodstream that can be detected by a blood test. Molecular diagnostics, biopsies, and imaging techniques are all used together to diagnose cancer.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is ethos because the information is clearly stated by a reliable source from the way they have put it.
  • Cancers that are closely linked to certain behaviors are the easiest to prevent. For example, choosing not to smoke tobacco or drink alcohol significantly lower the risk of several types of cancer - most notably lung, throat, mouth, and liver cancer. Even if you are a current tobacco user, quitting can still greatly reduce your chances of getting cancer. Skin cancer can be prevented by staying in the shade, protecting yourself with a hat and shirt when in the sun, and using sunscreen. Diet is also an important part of cancer prevention since what we eat has been linked to the disease. Physicians recommend diets that are low in fat and rich in fresh fruits and vegetables and whole grains. Certain vaccinations have been associated with the prevention of some cancers. For example, many women receive a vaccination for the human papillomavirus because of the virus's relationship with cervical cancer. Hepatitis B vaccines prevent the hepatitis B virus, which can cause liver cancer. Some cancer prevention is based on systematic screening in order to detect small irregularities or tumors as early as possible even if there are no clear symptoms present. Breast self-examination, mammograms, testicular self-examination, and Pap smears are common screening methods for various cancers.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is logos because it is logical.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This website is useful for any information on cancer. It has many facts about cancer and how cancer is produced. I chose this website because I find cancer a very interesting topic and it has endless amounts of information.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This website is also full of rhetorical answers about cancer.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      The website shows all different examples of ethos, pathos and logos, which also gives great examples of the rhetorical answers.
    • J.Randolph Radney
      J.Randolph Radney on 15 Dec 10
       
      Instead of a floating sticky note making general claims about the site, there should be specific comments where specific examples of rhetorical elements exist. The floating notes are for predominantly visual elements of rhetoric that cannot be highlighted.
    • farouk hamood
      farouk hamood on 06 Dec 10
       
      One really important thing is that they use a white background and black text and the reason for that is because its proven that its the easiest to read and they would like for people to be able to read the context as much as possible. Also choosing the right combination of pictures and videos must have taken lots of time for them because its really important for them to target the right people.
Jordan Turgeon

Kinect - Xbox.com - 2 views

www.xbox.com/Kinect

shared by Jordan Turgeon on 23 Nov 10 - No Cached
    • Jordan Turgeon
      Jordan Turgeon on 23 Nov 10
       
      Easily understandable heading list of different sections of the web-site
    • Jordan Turgeon
      Jordan Turgeon on 23 Nov 10
       
      Videos provide an insight towards how the product is used. Also, it promotes a fun factor for various ages and families alike
    • Jordan Turgeon
      Jordan Turgeon on 23 Nov 10
       
      Similar heading style that directs people to specific and well-identified areas. The added colours makes them easily distinguishable
  • ...19 more annotations...
    • Jordan Turgeon
      Jordan Turgeon on 23 Nov 10
       
      Lots of visuals which help the reader further understand the product without the need for large amounts of text
  • You are the controller. No gadgets, no gizmos, just you!
    • Jordan Turgeon
      Jordan Turgeon on 23 Nov 10
       
      Strong statement and direct. States exactly what the product does up front
  • Kinect brings games and entertainment to life in extraordinary new ways without using a controller. Imagine controlling movies and music with the wave of a hand or the sound of your voice. With Kinect, technology evaporates, letting the natural magic in all of us shine.
    • Jordan Turgeon
      Jordan Turgeon on 23 Nov 10
       
      Gives a small description of the product in text. It supports the given images by providing meaning to what the people are actually doing. It's simple and short so people will take the time to read or skim it
    • Jordan Turgeon
      Jordan Turgeon on 23 Nov 10
       
      Clever use of drop down menus. Prevents unnecessary clutter
    • Jordan Turgeon
      Jordan Turgeon on 23 Nov 10
       
      Neat features; however, they should be placed on another page for those who are interested. All these do is slow the page down and provide distractions
  • Controller-free gaming means full body play. Kinect responds to how you move. So if you have to kick, then kick. If you have to jump, then jump. You already know how to play. All you have to do now is to get off the couch.
    • Jordan Turgeon
      Jordan Turgeon on 24 Nov 10
       
      Generally points towards the involvement of a form of physical activity - something that is an issue today
  • It's All About You Once you wave your hand to activate the sensor, your Kinect will be able to recognize you and access your Avatar. Then you’ll be able to jump in and out of different games, and show off and share your moves.
    • Jordan Turgeon
      Jordan Turgeon on 24 Nov 10
       
      Gives a personalized image of what the product actually does and is supported with the given picture. This implies you are in control
  • Endless Entertainment Enjoy HD movies, music and sports through Xbox LIVE without any extra accessories. Just use a wave of your hand or the sound of your voice to enjoy 3,500 games on ESPN, HD movies through Zune, streaming music from Last.fm.
    • Jordan Turgeon
      Jordan Turgeon on 24 Nov 10
       
      Adds persuasive appeal by commenting that almost anything you'd want can be accessed from one common place using this device
  • Something For Everyone Whether you’re a gamer or not, anyone can play and have a blast. And with advanced parental controls and movies for the family, Kinect promises a gaming experience that’s safe, secure and fun for everyone.
    • Jordan Turgeon
      Jordan Turgeon on 24 Nov 10
       
      This statement argues that this product is good for anyone, and not just gamers. The whole family can have fun and enjoy
  • You're Ready to Play Easy to use and instantly fun, Kinect gets everyone off the couch and moving, laughing and cheering. See a ball? Kick it. Want to join a friend in the fun? Simply jump in.
    • Jordan Turgeon
      Jordan Turgeon on 24 Nov 10
       
      creates appeal using ease of use and fun as a basis
  • Games For Everyone
    • Jordan Turgeon
      Jordan Turgeon on 24 Nov 10
       
      Repetition that increases the message that this product is fit for anyone
  • More Than Just Games
    • Jordan Turgeon
      Jordan Turgeon on 25 Nov 10
       
      Further repetition - lets people know again that you can do more than just game with this product
  • Games Anyone Can Enjoy Kinect™ for Xbox 360® has a collection of games to suit any style of play. And they're designed for full body play, so each one is as unique as the person playing them. Yep, that means you.
    • Jordan Turgeon
      Jordan Turgeon on 25 Nov 10
       
      More repetition aimed at diverse levels of enjoyment and uniqueness. It's different for everyone
  • Xbox 360 and Xbox LIVE offer more than just games With Xbox LIVE, whole world of extraordinary entertainment experiences await, including music, movies, Facebook and more.
    • Jordan Turgeon
      Jordan Turgeon on 25 Nov 10
       
      Again re-iterates the other possibilities this product offers
  • *Media content sold separately. Zune music streaming requires an Xbox LIVE Gold membership and a Zune Pass subscription. Live sports and highlights from ESPN on Xbox LIVE requires an Xbox LIVE Gold membership and and ESPN3.com affiliated broadband provider and may include affiliate-specific access requirements. See ESPN3.com for providers. **190 MB storage required. ***Download tokens included in marked packages at launch, at participating retailers, while supplies last.  80 MB required to download from Xbox LIVE.
    • Jordan Turgeon
      Jordan Turgeon on 25 Nov 10
       
      Necessary information but it's not something they want people to see - smaller fonts and colours that blend in
  • Which Kinect bundle is right for you?
    • Jordan Turgeon
      Jordan Turgeon on 25 Nov 10
       
      Statement in large font that attracts the attention of the reader. Makes them think an option is right for them
    • Jordan Turgeon
      Jordan Turgeon on 25 Nov 10
       
      Cool design that attracts attention to the center of the page
    • Jordan Turgeon
      Jordan Turgeon on 25 Nov 10
       
      Seems like something is missing from this side. And I don't think grey is the best colour for this spot. It conflicts with the happy environment they are creating in the middle section of the page
  • Why Kinect?
    • Jordan Turgeon
      Jordan Turgeon on 25 Nov 10
       
      Catches the users attention - they will be attracted to the information that follows
J.Randolph Radney

Why the Positive Effects of Internet Use Outweigh the Bad - 7 views

www.healthguidance.org/...rnet-Use-Outweigh-the-Bad.html

shared by J.Randolph Radney on 04 Dec 10 - No Cached
  • Before we get onto the positive effects of internet use, let’s start with these much touted negative side effects.
    • Yingpeng Wu
      Yingpeng Wu on 05 Dec 10
       
      reduction to absurdity
    • Yingpeng Wu
      Yingpeng Wu on 05 Dec 10
       
      before we talk about the positive effect, we first talk something about negetive.
  • The same things were said about rock music when records were at their most popular, and about televisions when they were first invented.
    • Yingpeng Wu
      Yingpeng Wu on 05 Dec 10
       
      This is an Analogy: The comparison of among the Internet, rock music, and television. They are popular and controversial (with negative effects).
  • There are also positive effects of internet usage in business.
    • Yingpeng Wu
      Yingpeng Wu on 05 Dec 10
       
      Exemplification: Provide an example of good effect in business.
  • ...3 more annotations...
  • anyone can make money online . With the ‘One Child One Laptop’ scheme that’s heading to Africa, and the large-scale attempts to provide the continent with a secure internet connection this could see one of the largest continents joining us online to share their views and earn themselves some money. This will give them access to all the education they could need as well as the resources they’d need to make the most of that. Many of them could see themselves working their way out of poverty – and online they can expect the same wages as other continents as its faceless nature eradicates discrimination. One of the positive effects of internet use then is that it could help some people in escaping from the poverty trap.
    • Yingpeng Wu
      Yingpeng Wu on 05 Dec 10
       
      this is another example for good effect of the Internet which is everyone can use the Internet making money.
  • Destroying industry and providing a place for these deviant ‘subcultures’ to converse? Those too are perhaps the most positive effects of internet use. These are the things that promise to change the way politics and business work forever and potentially usher in a new age of supreme democracy and resources. Granted, there are some sub groups online that we’d probably rather there weren’t, but at least if they’re online they can talk to each other and leave us alone. Other ‘subcultures’ however simply reflect different ways of thinking – and the internet gives them an open forum to freely express themselves, something that everyone has a right to do.
    • Yingpeng Wu
      Yingpeng Wu on 05 Dec 10
       
      This is a Paradox: the Internet can make deviant live normal
    • J.Randolph Radney
      J.Randolph Radney on 14 Dec 10
       
      All your comments are relative to highlighted text. It would have been good to have included some floating sticky notes on more visual aspects of the site's message.
Ryan Khungay

TD Canada Trust - 2 views

www.tdcanadatrust.com

shared by Ryan Khungay on 03 Dec 10 - Cached
  • "Highest in Customer Satisfaction Among Big Five Retail Banks"
    • Ryan Khungay
      Ryan Khungay on 03 Dec 10
       
      This quote shows the ethos of the website. It is displaying that is has the highest customer satisfaction and this allows them to be more reliable and trustworthy. This simple quote also plays into the logos of the website. By using customer surveying it has proof of its reliability and it persuades the customer to choose this bank over others
  • Investment and wealth management for every stage of your life.
    • Ryan Khungay
      Ryan Khungay on 03 Dec 10
       
      Having a heading such as markets & research displays the logos of this website. Displaying that this company does do research allows it to prove why it is the best bank to choose through statistics, evidence, data, and research.
  • ...12 more annotations...
    • Ryan Khungay
      Ryan Khungay on 03 Dec 10
       
      These two boxes at the bottom of the webpage give guarantees that TD is able to help, and make the customers finances easy. These guarantees are more examples of logos displayed on this webpage.
    • Ryan Khungay
      Ryan Khungay on 03 Dec 10
       
      This heading speaking of safety, and security strengthen the ethos of the website because it allows the company to become more trustworthy. The more trust the company receives from customers, the more customers will believe what this company has to say.
  • TD Waterhouse  •  1Investment and wealth management for every stage of your life.
    • Ryan Khungay
      Ryan Khungay on 03 Dec 10
       
      The heading speaking of earning bonus points, and more money with a certain type of credit card is another example of pathos. This will pull out emotions such as excitement and happiness from the audience.
    • Ryan Khungay
      Ryan Khungay on 03 Dec 10
       
      The headings such as fraud prevention, green banking, community giving, first nations bank and so on give the website ethos because it is making the company come off as caring, environment friendly, safe, and non-discriminitory. What is not to trust?
  • Take a Tour!
    • Ryan Khungay
      Ryan Khungay on 03 Dec 10
       
      This webpage uses highlighting techniques sparingly and because of this whatever highlighted either through bolded words, lines, or bullets really stands out. Also, there is a perfect amount of white space on this webpage which allows the text to be easy to read, and not so overwhelming.
    • Ryan Khungay
      Ryan Khungay on 03 Dec 10
       
      The graphics used on this website are extremely appropriate and are not over used. The few graphics that are used stand out and make the audience actually pay attention to them.
  •  •  Corporate Information  •  Investor Relations  •  TD Economics  •  Community Giving  •  Career Centre  •  Press Releases  •  Fraud Prevention  •  Green Banking  •  Japanese Banking Centre  •  First Nations Bank
  • Contact Us
    • Ryan Khungay
      Ryan Khungay on 03 Dec 10
       
      There is a contact us section that is very visable.
  • My Accounts    Customer Service     Products & Services    Markets & Research    Planning  
    • Ryan Khungay
      Ryan Khungay on 03 Dec 10
       
      The webpage has a really good navigation section that is visible on each page that you visit throughout the webpage. Also the company's name is very clear and visible and by simply clicking the logo a viewer is re-directed back to the homepage.
  • Accounts   Personal Credit   Mortgages   Credit Cards   Foreign Currency Services   Student Life   Green Banking   Electronic Banking
    • Ryan Khungay
      Ryan Khungay on 03 Dec 10
       
      This webpage also features a sub-navigation section so that one webpage is not overflowed with text. A customer can simply click on one of these sub-sections if they require any further information.
    • Ryan Khungay
      Ryan Khungay on 03 Dec 10
       
      The fonts used on the webpage are simple and easy to read. Also, the same font is used throughout the webpage giving the webpage a nice clean look.
anonymous

protect your health - 1 views

www.smartklean.com/...protect_your_health.html

clean wash detergent environment

shared by anonymous on 14 Jul 11 - No Cached
  • Ecological
  • Easy.
  • Economical.
  • ...7 more annotations...
    • anonymous
      anonymous on 14 Jul 11
       
      Economical appeals to your logic as when making new decisions you usually decide what is the most cost effective way. You dont want to buy a new product if its going to cost more than what you already pay.
  • If you can smell fragrance on your clothes when you get them out of the dryer, you are using too much detergent
  • Overuse of laundry detergent is not only wasteful and expensive, but very harmful to our environment and our health.
    • anonymous
      anonymous on 14 Jul 11
       
      Logic as "using too much detergent is expensive", and emotion appeal as using too much is bad for the environment, and you using too much is the reason.
  • The Solution: A big step forward in removing harmful chemicals from your home, body and environment is going detergent-free. After washing a fabric a few times with SmartKlean, you can completely eliminate all traces of detergent. With SmartKlean there is no need for laundry detergents, fabric softeners or dryer sheets. Our laundry ball is designed to wash effectively, leave clothes soft and leave zero residues behind on clothes and linens.  For those with skin sensitivities or conditions such as eczema, SmartKlean is ideal. It is important to note that even the trusted eco-friendly, hypoallergenic laundry detergents may contain SLS and SLES and other harsh chemicals. In addition, many soaps found in grocery stores contain additives that can still cause skin irritations. Although there are safer alternatives such as true soap, the easiest to use and by far the most economic choice for cleaning laundry is the SmartKlean Laundry Ball.
    • anonymous
      anonymous on 14 Jul 11
       
      Because it lists in the previous paragraphs what is wrong with normal soaps, promoting this alternative option appeals to character as this company product must be good because it doesnt do all the harmful things that were listed before.
  • Then there’s eczema. Throughout the world, many people suffer from this condition. In the US over one billion dollars a year is spent trying to fight its effects. Sadly, many of these are children. 90% of eczema sufferers experience symptoms before they reach the age of 5. A common type of eczema, ‘irritant contact dermatitis’, develops after frequent exposure to a mild irritants such as detergent.
    • anonymous
      anonymous on 14 Jul 11
       
      appeals to logic by telling you facts about a problem that is caused by too much irritants
  • The Problem: Regular laundry detergents leave residue in your clothes and linens each time they are washed. It is easy to verify this by smelling them. After eight washes, two percent of a garment’s weight comes from detergent residue. For people with skin sensitivities, this residue can not only cause severe skin irritations, but can also cause fabric to stiffen when it dries. Because of this, fabric softener is used to lubricate the fibers in order to make the fabric move freely again. Although it takes care of the itchy, stiff fabric, it only adds to the pile of chemical residues.
    • anonymous
      anonymous on 14 Jul 11
       
      appeals to logic, as it gives you examples of what you have experienced at home. also appeals to emotion as you are becoming aware of the true cause and harmful effect of what you experience in laundry
  • “It really works! I have been using mine for about a month now and it gets the laundry clean and fresh smelling without any added detergent
    • anonymous
      anonymous on 16 Jul 11
       
      credibility that the product is good.
  • anonymous on 14 Jul 11
     
    Rhetoric analysis
Khalid Alomar

Willis eTech Web Sites | Web Site SEO | Social Media | Photography | Video - 1 views

www.willisetech.ca/index.php

shared by Khalid Alomar on 17 Jul 11 - No Cached
    • Khalid Alomar
      Khalid Alomar on 17 Jul 11
       
      Their logo is good, simple, and uses only two colors which is a good example of logo practice. However, the way it presents this logo in the website made it as a new logo because of the big line behind it and the clip-arts a long with it. 
  • Rate this item 1 2 3 4 5 (0 votes)
    • Khalid Alomar
      Khalid Alomar on 17 Jul 11
       
      there is no point of having rate this item in the home page of the website that presenting the company objectives. 
  • "Your Partner in Promotion"
    • Khalid Alomar
      Khalid Alomar on 17 Jul 11
       
      Liked their slogan. 
  • ...11 more annotations...
  • Social Media Twitter Sign UpFaceBook Sign UpYou Tube Sign UpLinkedIn Sign UpTwellow Sign UpDownload TweetdeckMashableSocial Media ExaminerSendible Tweet Scheduler
    • Khalid Alomar
      Khalid Alomar on 17 Jul 11
       
      A bad way of presenting the social website with the "Sign Up" along with it! and why they referee to these social website if they well known website?
  • Let's Talk About... content management facebook Internet Marketing Media social social media social media circle social media training tool kit Training training Tweetdeck tweetdeck Tweetdeck Training twellow twitter web design web sites youtube
    • Khalid Alomar
      Khalid Alomar on 17 Jul 11
       
      A good way of using the trends that's shows the most using words in Willis eTech website pages.
  • Main Menu HOMECONTACT USLATEST NEWSSite MapPrivacy Statement
    • Khalid Alomar
      Khalid Alomar on 17 Jul 11
       
      should be up in the page not in the middle. 
  • Read 7505 times | Like this? Tweet it to your followers! Social sharing Add to Google Buzz Add to Facebook Add to Delicious Digg this Add to Reddit Add to StumbleUpon Add to MySpace Add to Technorati
    • Khalid Alomar
      Khalid Alomar on 17 Jul 11
       
      uses the social networks tools is indeed a good way of communicating and distributing their website. 
    • Khalid Alomar
      Khalid Alomar on 17 Jul 11
       
      use social networks icons and pictures is more effective than text and it gets the attention of the person faster than usual. Willis eTech website did a good job on it here. 
    • Khalid Alomar
      Khalid Alomar on 17 Jul 11
       
      The feedback button one of the good practice to do in website that want to interactive with the visitors. 
    • Khalid Alomar
      Khalid Alomar on 17 Jul 11
       
      the quality of the image is not that good which needs some improvements. 
    • Khalid Alomar
      Khalid Alomar on 17 Jul 11
       
      The usability buttons presented here in well shape. 
    • Khalid Alomar
      Khalid Alomar on 17 Jul 11
       
      The website has used this picture (the handshake) to welcome their visitors to their website, though I wanted it to be larger than now.
    • Khalid Alomar
      Khalid Alomar on 18 Jul 11
       
      the background white color of this home page should be separate with a different color than the middle thread or the main topic we could call it. 
    • Khalid Alomar
      Khalid Alomar on 18 Jul 11
       
      Having a twitter block streaming into the website will increase the followers in twitter as well as having a connection between Wills eTech website and twitter. 
eliza ediger

The Morgan Horse - 2 views

www.albertamorganhorseclub.com/morgan_horse.htm

shared by eliza ediger on 17 Feb 12 - No Cached
  • Beginning in 1789 from a single stallion, Justin Morgan, today’s Morgan continues to carry the features of its founding sire.
    • eliza ediger
      eliza ediger on 17 Feb 12
       
      the first paragraph of this site tells a little about the Morgan horse. It also discribes the horse, making it sound like a well built horse, that can be used for any riding type. Finally they end the first paragraph, telling us that once you have one Morgan you would most likely like another.
    • eliza ediger
      eliza ediger on 02 Mar 12
       
      This paragraph appeals to character, since the first morgan horse was so willing and strong the Morgan today should carry some of the originals personality.
  • A short broad head, small sharp ears, a long laid-back shoulder, deep body and straight, clean-boned legs, make the Morgan the choice of both casual rider and the earnest professional. Once you have owned one Morgan, you will want another.
    • eliza ediger
      eliza ediger on 17 Feb 12
       
      Black and white picture, show the old roots of the Morgan horse breed, this lets you feel comfortable if someone wants to learn more or thinks of buying a Morgan horse.
  • ...8 more annotations...
  • Agility, athletic ability and stamina, make the Morgan and ideal working horse - whether it is used for stock horse events, competitive trail riding, or jumping. The in-bred ground-covering trot make the Morgan the first choice as a driving horse, for pleasure or show.
    • eliza ediger
      eliza ediger on 27 Feb 12
       
      What types of riding the morgan horse is used for and is good at is described in short paragraph, showing how much the horses can do and how useful this horse can be.
  • The Morgan Horse     Athletic, Agile and Active For Sport, Pleasure and Show Alert, Intelligent and Kind
    • eliza ediger
      eliza ediger on 27 Feb 12
       
      This website has a kind of slogan for the morgan horse, this would apeal to emotion.
    • eliza ediger
      eliza ediger on 27 Feb 12
       
      The website colours are shades of green and white. The white is useful for contrast between the words and pictures making the words easy to read and pictures standout. Altrough the green looks good on the title banner and menu bar, the green colour around the page seems not to go good with the website.
    • eliza ediger
      eliza ediger on 27 Feb 12
       
      The title banner has show pictures of morgan horses and some morgans relaxing. This banner's green shade is relaxing and comforting, it makes the Alberta Morgan Horse Club seem like it will be a comfortable environment to learn about the activities of the Morgan horse.
  • And did someone mention Verstatile?
  • The finest and oldest of North America’s light horse breeds     The Horse with a Future     Elegant, Willing and Versatile
    • eliza ediger
      eliza ediger on 02 Mar 12
       
      Appeals to pathos, by saying that his horse has a future and has had a historicla past.
  • Sales of Alberta-bred Morgan horses throughout Canada and the United States attest to the high quality of stock produced
    • eliza ediger
      eliza ediger on 02 Mar 12
       
      This appeals to logic beacause if some one is buying a morgan horse to breed or show, they would want a "well-bred" horse. And this site is saying that the horses bred in Alberta are sold in Canada and the United States. So if you want a horses they say you could get a good one from Alberta.
    • eliza ediger
      eliza ediger on 02 Mar 12
       
      All the pictures of the morgan horse doing different disciplines, shows and pleasure riding shows how the horse is verstatile. These pictures appeal to emotion because the rider who gets a morgan could use them for anything. And logic because they may want a hore that is willing to do whatever discipline they want to pursue.
Jennifer Rienks

Chahal Priddle LLP, Serving Kamloops & Merritt, BC, Canada. Lawyers for Personal Injury... - 4 views

www.chahallawyers.com/index.html

shared by Jennifer Rienks on 28 Feb 12 - No Cached
  • Let's be honest, hiring a lawyer feels risky. Why should you trust Chahal Priddle LLP? We know your situation. Do you need a lawyer who suits you or someone who will get the job done? Both. You're likely skeptical and uncomfortable about your problem. But you've been prompted to take action. We understand. We'll sit down with you, find out what type of outcome you're looking for and then find the best remedy to your legal issue. You can rely on us. Most of our paralegals and assistants have been with the firm for a long time, which means they're very experienced and very good at helping you. You won't have to re-explain your file to a new assistant or wait for someone to find what should be a quick answer to your question . You'll recommend us. Past clients and fellow professionals recommend us. Repeatedly. They'll tell you that they do so because we're easy to deal with, accessible, straightforward and because we work hard to help them through a stressful process. We get results, too. Browse through our website and learn how we could help you. The quickest start to solving your problem is to make a simple phone call to our office, but we know that the decision to take action requires research. Enjoy the site and when you're ready to call, we'll help answer your questions.
    • Jennifer Rienks
      Jennifer Rienks on 28 Feb 12
       
      a use of an appeal to character.
    • Jennifer Rienks
      Jennifer Rienks on 28 Feb 12
       
      The catch Phrase " you can Rely on us" Is a very obvious appeal to character, Throughout the sight they ensure that you can trust their expertise. This cements this idea to the reader.
    • Jennifer Rienks
      Jennifer Rienks on 28 Feb 12
       
      The photo of the Kamloops area, ensured the reader and potential clients that they are a small town company and care about the community, not just the monetary benfits.
  • ...1 more annotation...
    • Jennifer Rienks
      Jennifer Rienks on 28 Feb 12
       
      the type of language they use throughout the site, appears to have been designed to let the reader know that they are not just stuffy lawyers who use legaleze or complicated language, but are individuals who can relate and will fight for your well being.
  • Jennifer Rienks on 28 Feb 12
     
    Rhetorical Analysis
Sabina Donnelly

Challenge Nike and adidas to cut the chemicals and detox our water - 2 views

www.greenpeace.org/detox

shared by Sabina Donnelly on 14 Jul 11 - No Cached
  • Who will rise to the challenge and champion a toxic-free future? During a recent investigation, Greenpeace identified several major international clothing brands, including the sports giants adidas and Nike, linked to facilities in China that are releasing toxic chemicals into our water. Unfortunately, these facilities are just the tip of the iceberg. Across many countries, hazardous  chemicals are being released into our precious waterways, poisoning our water and threatening people and wildlife.Like any
  • oin us in challen
  • As much as 70 percent of China's rivers, lakes and reservoirs are affected by water pollution. During our recent investigations, Greenpeace identified links between a number of major clothing brands and textile factories in China that are releasing hazardous chemicals into our rivers.These chemicals are a serious threat to human health and the environment. Some are known hormone disruptors, whilst others can affect the reproductive system. Many of them don't break down in the environment, but instead build up in the bodies of animals and humans.
    • Sabina Donnelly
      Sabina Donnelly on 14 Jul 11
       
      Appeal to logic and emotion. By using these facts and statistics, Greenpeace is trying to engage the reader rationally and emotionally. As these chemical do not break down, we are now conscious of the fact that their presence is going to be a long term problem. Furthermore, Greenpeace states that these chemicals disrupt hormone function, making the situation more real and personal. Lastly, Greenpeace makes this issue hit home and persuades the reader to realize that this is not just an issue in China. Rather, across the ocean in North America, we too are affected by the use and release of these chemicals into water. The statement that these chemicals have been detected in polar bears makes the reader realize and question whether is it in our water as well
  • ...8 more annotations...
  • ransported in our oceans, atmosphere and food chains. High levels of  cert
  • hey can also be found far beyond their original source,
    • Sabina Donnelly
      Sabina Donnelly on 14 Jul 11
       
      The intended audience of this video is young and active and are most likely to purchase merchandise from sportswear companies. This video uses a lot of symbolism as adidas and nike logos are prominent throughout. Furthermore, these companies' symbols are found in close proximity and correlation with the Greenpeace detox logo (asian style character "x") symbolizing unit between these companies and chemical free/reduced use.
  • If Nike and adidas learn from any of their champion athletes and superstars, they will know that every setback, every mistake, every wrong decision provides an opportunity to come back stronger than ever before.
    • Sabina Donnelly
      Sabina Donnelly on 15 Jul 11
       
      "Lay down the challenge" tab. This interactive module allows the reader to vote for who they think will be the first to change their business practice and limit or stop the use of harmful chemicals. After voting the polls become visible. I believe that the intended audience is actually Nike and Adidas themselves. It becomes a motivating factor for these companies to change as the winner of the poll is motivated to not disappoint its voters and the loser motivated to prove otherwise
  • "Lay down the challenge" tab. This interactive module allows the reader to vote for who they think will be the first to change their business practice and limit or stop the use of harmful chemicals. After voting the polls become visible. I believe that the intended audience is actually Nike and Adidas themselves. It becomes a motivating factor for these companies to change as the winner of the poll is motivated to not disappoint its voters and the loser motivated to prove otherwise
  • ain hazardous chemicals have even been found in polar bears!
    • Sabina Donnelly
      Sabina Donnelly on 15 Jul 11
       
      Graffiti appeals to a younger audience...same audience who is most likely to purchase nike and adidas goods.
    • Sabina Donnelly
      Sabina Donnelly on 15 Jul 11
       
      style of "detox" is a link between our North American culture and the textile producing factories in China. The black sillouette behind detox resembles the oozing of toxic chemicals
  • Sabina Donnelly on 14 Jul 11
     
    Video publication by Greenpeace
Sabina Donnelly

Detox campaign | Greenpeace International - 2 views

www.greenpeace.org/...intro

shared by Sabina Donnelly on 14 Jul 11 - No Cached
  • Many hazardous chemicals can also be transported in our oceans, atmosphere and food chains and accumulate in places far away from their original source. They have been found to build up in the bodies of animals including birds, fish, whales, polar bears and even human breast milk. The problem and the solution are therefore not only a cause of local concern. This is a truly global issue.
    • Sabina Donnelly
      Sabina Donnelly on 14 Jul 11
       
      Again, this is aimed at readers who are far away from where this problem is occurring. It brings the issue close to home and hopefully motivates the reader to action
  • “Just do it”
  • ...17 more annotations...
  • “Impossible is nothing”
  • “Make the Change”
  • Of these brand owners, one group stood out in particular as the most likely champions of a toxic-free future - the world’s largest sports brands. Not only are these brands self-proclaimed leaders and innovators, but they have the size and influence to work with their suppliers to begin bringing about real change on the ground and eliminate the use and release of these hazardous chemicals.
    • Sabina Donnelly
      Sabina Donnelly on 16 Jul 11
       
      This rhetoric is aimed at Nike and Adidas. Greenpeace uses irony by highlighting these companies' slogans.
  • The alkylphe
  • nols and PFCs found in the samples are a cause for serious concern, as these chemicals are known hormone disruptors and can be hazardous even at very low levels
  • Clean w
  • ter is not only a basic human right - it is the world’s most threatened essential resource
    • Sabina Donnelly
      Sabina Donnelly on 16 Jul 11
       
      Greenpeace has gone to these companies' websites and selected quotes which express their commitment to environmentally friendly practices. This shows the hypocracy of these companies as they advertise green initiatives while they really do not know or control where their supplies come from.
  • 2/12 Play A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory.
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory.
  • Greenpeace
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      This photo and its caption have a lot of impact on the reader. The caption describes discoloured water which can be seen in the collector's sample bottle. Futhermore, the photo shows an odd yellow sludge/waste coming out for the pipe. In the background of the photo, you can see the turbid river water and smoggy air. What is particularily effective is the use of hyperbole. The odd looking sludge is the largest and central object in the photo, dwarfing the person standing next to it.
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      another aspect of visual rhetoric that is used in this photo is accent. Compared to the bleak and grey background, the yellow sludge jumps out from the photo
  • At 6:00pm in the evening, a pipe on the north side of the Youngor International Garments City factory dumps large quantities of foul smelling waste water into the river
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      Photo # 11 in the slide is particularily effective because the subject of the photo is covering his mouth and nose with his hand while looking down at the discoloured redish purple water coming out of the discharge pipe. When we read the caption, we find that he is doing this due to the terrible stench of the water. Both the caption and the subject's reaction in the photo make the experience more real for the reader as we can imagine the experience as if we were there.
  • Wastewater is intended to be treated at the treatment plant.
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      Greenpeace uses irony in the photo and its caption. We see settling ponds of water in a textile factory and learn in the caption that it is supposed to be treated. The irony is that this is for show was chemical analysis of water shows that the water is not treated
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      This photo and its caption have a lot of impact on the reader. The caption describes discoloured water which can be seen in the collector's sample bottle. Futhermore, the photo shows an odd yellow sludge/waste coming out for the pipe. In the background of the photo, you can see the turbid river water and smoggy air. What is particularily effective is the use of hyperbole. The odd looking sludge is the largest and central object in the photo, dwarfing the person standing next to it. Sabina Donnelly 1 minute ago Radney's Business Writing Course another aspect of visual rhetoric that is used in this photo is accent. Compared to the bleak and grey background, the yellow sludge jumps out from the photo
ivanhartling

7 Secrets to Getting Your Next Job Using Social Media - 10 views

mashable.com/...job-search-secrets

shared by ivanhartling on 08 Nov 10 - Cached
  • About 1 year ago Dan Schawbel 607 Secrets to Getting Your Next Job Using Social Media
    • Kai Zhao
      Kai Zhao on 17 Nov 10
       
      hello team?
  • About 1 year ago Dan Schawbel 607 Secrets to Getting Your Next Job Using Social Media
    • Yingpeng Wu
      Yingpeng Wu on 17 Nov 10
       
      hi there
  • 7 Secrets to Getting Your Next Job Using Social Media
  • ...5 more annotations...
  • The current environment
    • Yingpeng Wu
      Yingpeng Wu on 17 Nov 10
       
      FBI
    • Yingpeng Wu
      Yingpeng Wu on 17 Nov 10
       
      gg
    • nikki hogg
      nikki hogg on 17 Nov 10
       
      Really lengthy homepage, it would be nice if they have a sort of table of contents with hyperlinks that could take you to each of the 7 secrets
    • ivanhartling
      ivanhartling on 17 Nov 10
       
      I don't like how long this page is. It requires a lot of scrolling to navigate and I think it would be easier if the 7 secrets were seperated into seperate pages.
    • nikki hogg
      nikki hogg on 17 Nov 10
       
      the sidebar on the right is a bit distracting and it makes it challenging to focus. it isnt that easy to quickly navigate through this site
  • 1. Conduct a people search instead of a job search
    • ivanhartling
      ivanhartling on 17 Nov 10
       
      Title catches your attention.
  • J.Randolph Radney on 08 Nov 10
     
    This supplements Chapter Seven of the course text, providing some social media job search ideas.
jenna swift

Charitable Gift Giving that Makes a Difference | Heifer International - 4 views

www.heifer.org/...b.183217

business charity

shared by jenna swift on 28 Nov 10 - No Cached
    • jenna swift
      jenna swift on 28 Nov 10
       
      Heifer Logo is consistently in this location to allow easy access to the home screen from any linked page.
  • Heifer International, 1 World Avenue, Little Rock, AR/USA 72202 (800) 422-0474 | 501(c)(3
    • jenna swift
      jenna swift on 28 Nov 10
       
      Company's identification information.
  • Contact Us
  • ...14 more annotations...
    • jenna swift
      jenna swift on 28 Nov 10
       
      The home page is lacking an informative introduction which explains the corporations purpose.
    • jenna swift
      jenna swift on 28 Nov 10
       
      This horizontal navigation bar is handy and consistent on each linked page. The titles are informative but could use some colour to make them more obvious.
    • jenna swift
      jenna swift on 28 Nov 10
       
      Colour coding each title with its subsequent link would make this website more interesting and increase accessibility.
    • jenna swift
      jenna swift on 28 Nov 10
       
      The drop down menus under each title are also very convenient. This means you can find what you are looking for faster, without having to filter through information you don't want. In addition, you can easily move between the linked pages.
    • jenna swift
      jenna swift on 28 Nov 10
       
      These changing graphics give the viewer an overall sense of the organizations purpose (if they wait for the five sequences to shuffle through). They provide pictures of hope and a few words of information, seeking to appeal to the viewer's feelings.
    • jenna swift
      jenna swift on 28 Nov 10
       
      A few of the messages also persuade the viewer logically and ethically, giving strong facts and personal testimonies.
  • Sign up for Heifer's email updates:
    • jenna swift
      jenna swift on 28 Nov 10
       
      This is the organizations way of telling you even more about the charity and reminding you by sending regular e-mail updates. This seems like a good idea for any business.
    • jenna swift
      jenna swift on 28 Nov 10
       
      The text is easy to read with lots of whitespace. The black lettering on white background is consistent throughout the website but it's a bit boring.
    • jenna swift
      jenna swift on 28 Nov 10
       
      The highlighting techniques are appropriate; hyperlinks are underlined and headings are in red or blue.
    • jenna swift
      jenna swift on 28 Nov 10
       
      The site uses pronouns throughout to engage the viewer.
    • jenna swift
      jenna swift on 28 Nov 10
       
      The writing style throughout this website is serious yet personal.
    • jenna swift
      jenna swift on 28 Nov 10
       
      The corporation's message is obvious: please donate! There are numerous links on this page for the viewer to click to contribute, making it an easy process.
    • jenna swift
      jenna swift on 28 Nov 10
       
      Heifer wants to spread the word about their charity. These links provide a way to tell the people you know about this great organization.
  • Contact Us
    • jenna swift
      jenna swift on 28 Nov 10
       
      Conventional search bar.
    • jenna swift
      jenna swift on 28 Nov 10
       
      This picture is a great use of pathos. Unlike an organization such as World Vision, Heifer influences its viewers by giving positive images of success and happiness.
    • jenna swift
      jenna swift on 28 Nov 10
       
      The video does not require an add-on that needs to be downloaded and does not play immediately when this page opens. The video must be clicked on to play it, meaning it won't slow down the site once you navigate here.
  • Story Of Hope
    • jenna swift
      jenna swift on 28 Nov 10
       
      The "Contact Us" page does not actually provide information for getting a hold of anyone at Heifer. This link would be more appropriately titled "Questions".
  • Pierre Ferrari, Heifer's CEO, addresses web visitors in this short video.
    • jenna swift
      jenna swift on 01 Dec 10
       
      This video provides the website with a strong ethical argument. The CEO informs the viewer that this organization is trustworthy and credible; it has been increasing sustainability in needy villages for 66 years!
  • jenna swift on 28 Nov 10
     
    Jenna's Rhetorical Analysis Assignment
J.Randolph Radney

Learn about | Greenpeace Canada - 0 views

www.greenpeace.org/...Learn-about

shared by J.Randolph Radney on 04 Dec 10 - No Cached
  • The ocean may look calm and serene, but beneath the surface is a different story. Around the world, our oceans are in crisis. Decades of industrial fishing have taken a massive toll on marine ecosystems, yet our appetite for seafood has never been so great. Even the deep and remote areas that once served as refuges from fishing are no longer safe havens; today the fish have no place to hide.
    • Sergio Lourenco
      Sergio Lourenco on 04 Dec 10
       
      This selection is using pathos because it uses words such as crisis and refuges which might make someone feel saddened to know what is happening to fish.
  • We have a responsibility to protect our oceans for future generations. To help supermarkets and consumers make better seafood purchasing choices, Greenpeace has created a Redlist of the 15 most destructively fished or farmed species, including Atlantic cod, tropical shrimp and some tuna. (Click here for the complete Redlist.) Greenpeace wants supermarkets to stop stocking Redlisted species and develop sustainable seafood policies. The fish on the Redlist are there because fishery and/or production methods have negative impacts on the target species and/or other marine species, lead to ecosystem alterations, have social implications or are poorly managed or corrupt. Each Redlist fish went through the Greenpeace red-grade criteria — one for wild species and one for farmed. During the ongoing assessment process, Greenpeace reviews the most recent scientific research relating to each stock or aquaculture system, scrutinizes government sources and consults grading schemes used by other organizations.
    • Sergio Lourenco
      Sergio Lourenco on 04 Dec 10
       
      This selection is an example of logos because through this style of writing, the author tries to pursuade the reader by telling them about the things that happen to marine species including things like fishery and production methods.
  • Greenpeace believes the only way to allow our oceans to recover and ensure there are fish for the future is to stop overfishing and destructive practices such as bottom trawling and dredging, while protecting our polar oceans and setting aside no-take areas in marine reserves to safeguard against growing threats from climate change and ocean acidification. In Canada and around the world, progress in marine protection has been slow. Greenpeace is working to step up the pace by lobbying governments and industry.
    • Sergio Lourenco
      Sergio Lourenco on 04 Dec 10
       
      Another example of logos
  • ...5 more annotations...
  • From coast to coast, Canadians are witnessing ocean mismanagement firsthand. Cod have all but vanished on the East Coast, and on the West Coast, millions of Sockeye salmon have disappeared from the Fraser River. On a global scale, this mismanagement is magnified, with less than one per cent of the world’s oceans protected, and species such as bluefin tuna and sharks nearing the point of complete collapse. More than 90 per cent of large predatory species such as tuna, cod and swordfish have vanished from our oceans. On harmful longlines set out for swordfish, sea turtles are being slaughtered by the thousands — innocent victims of irresponsible ocean management and a lack of proper regulation.
    • Sergio Lourenco
      Sergio Lourenco on 04 Dec 10
       
      This selection shows ethos and pathos being used. They use facts to try and appeal to someone's emotion and by using facts and stats they also try to show the wrongdoing of government regulations.
    • J.Randolph Radney
      J.Randolph Radney on 14 Dec 10
       
      Note the distinctive font chosen for the Greenpeace logo. What does this say about the organization?
    • J.Randolph Radney
      J.Randolph Radney on 14 Dec 10
       
      Note the connection between the green banner colour and the name Greenpeace.
    • J.Randolph Radney
      J.Randolph Radney on 14 Dec 10
       
      Note how easy it is for readers to get on Greenpeace's mailing list.
    • J.Randolph Radney
      J.Randolph Radney on 14 Dec 10
       
      Links to other important information are very easy to find.
Elias Rumley

Muscle Hack - Home of Muscle Growth - 2 views

www.musclehack.com

shared by Elias Rumley on 03 Dec 10 - Cached
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      The website is complete with a navigational tool bar at the top of the page, very helpful for keeping track of where you'd like to be in the website.
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      Another navigational standard just beneath the navigational tool bar is the search bar. Quick and easy to find information pertaining to a specific topic.
  • Home of Muscle Growth
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      MuscleHack has two main slogans, the highlighted one being "Home of Muscle Growth" and the one in the logo being "Mor Muscle, Less Fat, Less Time." Mark McManus, the blogger who maintains MuscleHack, makes it clear right away that this is a website dedicated to shedding off as much fat and putting on as much muscle in as little time as possible.
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      These slogans also suggest (and this can be verified by reading a few blog posts) that Mark very firmly believes that his information contained in this blog is the best (and possibly only) way to safely put on muscle quickly.
  • Muscle growth, which is sometimes called  ‘muscle hypertrophy‘, is what this site is all about. Yes there are thousands of different training systems out there, but this one is designed SPECIFICALLY to make your muscles larger – PERIOD!
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      Note the first three paragraphs. "... MuscleHack, the home of muscle growth." "If you want to learn how to build muscle fast, MuscleHack is THE place to be." "... this [training program] is designed SPECIFICALLY to make your muscles larger - PERIOD!" Immediately, the blogger uses repetition (in conjunction with the slogans) to get it clear that this website is entirely about muscle gain, no questions asked.
  • ...12 more annotations...
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      To give the option to bloggers to keep informed and up-to-date on any new blog posts or pieces of information, there is an option to subscribe to an RSS feed.
  • I will NEVER sell out. I will NEVER recommend a product I don’t personally believe in. I will NEVER share your email address with ANYONE. I will NEVER try to sell you something you don’t need. I WILL keep the vast majority of everything I do FREE of charge.
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      This section was preceded by the heading "Mark's promise to you". This entire bulleted list is an example of Ethos, where Mark is trying to prove that all the information provided on the blog is genuine, and that there is no scam or illegitimacy in being involved with this blog.
  • Want FREE help and advice?
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      A search over the website shows that the term "free" appears 9 times on this page. Apparently Mark wants to be very clear that there is no risk in following his blog, as everything here is free. In a sense, it's Logo. This blog is free, and as proven earlier, will not scam you or abuse your information; therefore, you should have no reason to not follow this blog.
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      For Mark to still turn a profit on this blog, he has some blatant advertisements through Amazon.com posted on the blog. While he probably recommends all these products, this is also his source of income.
  • The Muscle Hacker is Mark McManus, a 29 year old Certified Fitness Instructor committed to helping others build the body of their dreams. Mark is a naturally skinny guy who overcame the hardgainer's curse through years of research and personal experience. Whether you want to build new slabs of muscle or drop your body fat percentage to reveal chiseled abs, Mark CAN make it happen for you.
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      Mark uses Ethos by claiming he is a Certified Fitness Instructor, who was a "hardgainer" (ie, a skinny or slim male who has difficulty in developing muscle) who overcame this barrier; therefore, he must have the credentials to help you gain muscle also.
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      Mark also uses Pathos, by stating his commitment to helping others build the body of their dreams and making your fitness goals happen for you. The suggestion is that Mark wants to help you become fit.
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      Near the top of the page, you have an opportunity to "grap a copy of Mark's FREE book". I have personally looked into this myself, and what it doesn't tell you is that this is that you end up the mailing list by asking for this book. While it is very easy to withdraw from the mailing list, it is a clever trick to get you to come back to this website at least once to remove yourself from the list. Mark may realize that one return to his website could be enough to keep you coming back for more out of curiosity, something he as a blogger wants out of readers.
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      The website is riddled with pictures of muscular men. This is an appeal to men who want to have that physical appearance. The pictures are an attempt to subconsciously plant the (inaccurate) logic of "If I read this blog, I will look like these men" in the minds of certain readers.
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      Another side note about these pictures - most of them are actually of Mark, trying to convince the reader that this blogger has seen results with his own information, and so must have some sort of credibility (Ethos).
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      To provide an outlet for users to passively advertise MuscleHack, users have the option to like MuscleHack on Facebook. The ideology behind this is that this act of liking MuscleHack will result in a post in Facebook's news feed, resulting in the possibility of Mark receiving a new reader from a curious Facebooker.
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      Mark also provides other means to share MuscleHack. Ultimately, to obtain new readers.
  • MuscleHack is the genuine article (unlike most other sites out there). You CAN have your dream body, and it would be my privilege to coach you to success!
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      In the concluding line of the "front-matter" to this website, Mark makes one more stab at using Ethos and Pathos. MuscleHack is genuine (Ethos), and Mark would be pleased to help you reach your dream body (Pathos).
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      It's not a major thing, but it is still worth noticing that Mark generously uses font formatting to his advantage in his writing. Headings and sub-headings have different size and style of font. Points which call for extra attention in the body writing are written in red to draw in readers.
  • Donate To MuscleHack
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      Mark either wants or needs money in order to keep MuscleHack online, so whatever finances he can't get from his own work or advertising, he needs to get from other sources, and donations from readers are an excellent thing to try.
  • Get Your Body Fat Percentage
    • Elias Rumley
      Elias Rumley on 03 Dec 10
       
      I find it interesting how the homepage has a cool little applet like a body-fat-calculator on the sit of the page. I am willing to bet that this is put there in order to boost the amount of hits for this page. Somebody can suggest to their friend, "Check out Musclehack.com, there's this body fat calculator on the homepage that you may find useful!" Mark is hoping that these readers who stopped by for the litlle gizmo may stay as permanent blog followers.
Marcus Ramirez-Santoyo

What's Wrong with Abortion - the case against abortion - 3 views

www.davidmacd.com/...abortion_general.htm

shared by Marcus Ramirez-Santoyo on 28 Feb 12 - Cached
  • ul II writes:
  • The common outcry, which is justly made on behalf of human rights -- for example, the right to health, to home, to work, to family, to culture -- is false and illusory if the right to life is not defended with maximum determination.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 28 Feb 12
       
      This is an appeal to religion (since the authors quote a religious authority figure) as well as to morality. Without providing any kind of evidence, the authors attempt to convince people by telling them that it is their duty to oppose abortion.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 04 Mar 12
       
      Ethos
  •  Abortion ruined my life and the woman I was involved with. We chose abortion to "save our careers" but it ended up costing everything.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 28 Feb 12
       
      This is a personal argument based on the author's own personal experience. Although it shows what can happen, the author makes it seem as though it is an inevitable result of abortion. However, it cannot be generalized as other people may have had different experiences and feel differently about the issue.
  • ...24 more annotations...
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 28 Feb 12
       
      These pictures try to persuade people by making them believe that God does not condone abortion. It is also a reference to our 'playing God', which happens to be a common religious argument against scientific advancements. Furthermore, the depiction of children serves to demonstrate that children are an essential part of 'God's plan' and must, therefore, be protected. They also look weak and defenseless, which elicits an emotional response also known as the mother's / father's instinct.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 04 Mar 12
       
      Ethos & pathos
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 28 Feb 12
       
      This is a picture of a 14-week old fetus. It, too, is supposed to elicit an emotional response, or a protective instinct. Since the 'baby' is fully recognizable as a 'human being' (due to the fact that it certainly looks like one), it serves to reinforce the argument that abortion is murder.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 04 Mar 12
       
      Pathos
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 28 Feb 12
       
      The aborted fetus is supposed to make one feel disgusted and devastated as well as angry and sad. However, this is an 11-week old fetus (as opposed to the 14-week old fetus). It may be the case that there is a fundamental difference between an 11-week old and a 14-week old fetus in terms of their development into an actual human being.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 04 Mar 12
       
      Pathos & attempt at logos
  • I'll call this girl "Sara."
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 04 Mar 12
       
      By giving the fetus a name and referring to it as "girl", the authors emphasize that it is (in their opinion, that is) a human being.
  • Sara could not protect herself while the "doctor" cut her head off with fore snips. This is what abortion looks like.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 28 Feb 12
       
      This brutal description of what happened to the fetus in the picture once again elicits a strong emotional response. In addition to that, the author also fails to mention that there may be more to abortion than the 'killing' of 'human beings'.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 04 Mar 12
       
      Pathos
  • Sara will never learn how skip or play hopscotch. She will never experience her first date or the prom.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 28 Feb 12
       
      This is an appeal to emotion. The authors make the readers recall certain significant past events such as their prom or their first date. By doing so, the reader is forced to think about what it would have been like if it had been him or her and the authors successfully make it a very personal issue.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 04 Mar 12
       
      Pathos
  • Sara has been denied the right to vote, the right to freedom of speech, the right to work. All these things that women have worked so hard to achieve have been denied to Sara.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 28 Feb 12
       
      The authors then go on to argue that abortion is not only morally wrong but also politically wrong as it takes away several rights from a 'human being'. Furthermore, they compare it to feminist issues (which is also why they chose to call the fetus "Sara" and refer to it as a "girl"), thereby appealing to women and especially to feminists (whether they be male or female).
  • This first question we must ask ourselves when considering our opinion on abortion is this: "Is something being killed?" Everyone familiar with biology will answer yes. The next question is "What is being killed?" A simple way to answer this is to ask "Does it have DNA? The answer is yes. What kind is it? Human. The DNA at 5 minutes after conception is identical to the DNA 85 years after conception.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 28 Feb 12
       
      The authors try to argue deductively. However, they assume that everything they say is based on nothing but facts even though they never prove that everything that 'has human DNA' is in fact a fully developed human being.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 04 Mar 12
       
      Attempt at logos
  • Every major abortion rights organization and doctor admits it is a human being.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 28 Feb 12
       
      The authors present this as a fact even though it is still a very controversial issue.
  • "Jane Roe" in the case has since said it was the worse mistake she ever made. How come you never hear that in the main stream media? She was a puppet for an abortion agenda, another example of the abortion industry's abuse of young women.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 28 Feb 12
       
      The authors try to persuade the readers that the women who decide to get an abortion are actually victims. Surely, some of them regret it but there are also women who do not regret it. By taking one example and presenting it as a general rule of thumb, the authors redirect the reader's anger toward the authorities and the institutions that support abortion.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 04 Mar 12
       
      Ethos
  • Abortion is not the first time this word game of personhood vs. humanity has been played with human life. During the slave trade, it was acknowledged that black people were human beings, but not "persons". During the Holocaust, Hitler acknowledged that Jews were human beings. That's why he performed horrible experiments on them, but he did not acknowledge their "personhood."
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 28 Feb 12
       
      By comparing abortion to slavery and to the Holocaust, the authors once again elicit a strong emotional and moral response that leads to the readers thinking about the wrongness of the act. Abortion is thereby inevitably depicted as a crime (or even genocide), which is an attempt to make people want to oppose it.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 04 Mar 12
       
      It seems like the authors are trying to make it look like an appeal to logos rather than pathos.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 28 Feb 12
       
      Once again, this picture's purpose is to convince people that fetuses are fully developed human beings and that nothing really distinguishes them from any of us.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 28 Feb 12
       
      However, just because the fetus is comprised of 46 chromosomes does not necessarily mean that a fetus is the same as a newborn baby.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 04 Mar 12
       
      Attempt at logos
  • A newborn is not as well developed as a toddler. I am more developed than toddler.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 28 Feb 12
       
      This comparison is invalid since the real question is whether a fetus is "alive" yet. Toddlers and the authors are without a doubt alive. Yet, the authors' use of an analogy is quite interesting as it seems to be an attempt to appeal to logic.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 04 Mar 12
       
      Attempt at logs
  • Yes the unborn baby lives in a unique environment. But I do not cease becoming a human when I travel to work, or home. Environment does not determine personhood.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 28 Feb 12
       
      Once again, this analogy is invalid. One's workplace and one's home are both situated in a world outside of the womb whereas a fetus is not a part of 'our' world yet.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 04 Mar 12
       
      Attempt at logos
  • In the last 30 years approximately 21,500,000 women have died violent deaths in the United States. They have had their arms ripped off, they have had their legs ripped off, they have had their heads cut off. These women were defenceless, they could not speak out to defend themselves. They remained silent as they were brutally murdered. These women were not fully grown. They were waiting to be born. These women died from abortion. Most abortionists are men who say that they are in favour of women's rights and they say they shun violence against women. Obviously, they are not in favour of the rights of women in the womb.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 28 Feb 12
       
      Once again, the authors appeal to feminism and claim (without any evidence) that abortion is, indeed, murder. They are thereby taking the peripheral route rather than the central route to persuasion as they focus on the emotional rather than the factual / logical aspects of the matter.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 04 Mar 12
       
      Pathos
  • Half of women carrying babies have a little boy inside them with a penis. Is that penis a part of her body? That would be a first.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 28 Feb 12
       
      The authors' use of sarcasm is quite effective in this case as it helps make a point regarding the difference between a woman's body and the fetus's body.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 04 Mar 12
       
      Logos
  • The abortion industry is a multi billion dollar industry and Planned Parenthood is now exporting this industry to countries around the world like a McDonald's franchise.  I just attended a summit on "Population Control" in Ottawa. It is scary to think that we are now trying to export abortion to countries around the world the way we export wheat. Much of this is being paid by our governments.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 28 Feb 12
       
      Making it seem as though abortion is but a business distracts from other aspects of it such as 'abortion as a result of rape' etc. and redirects anger toward the institutions that support it. Hence, people's desire to put an end to abortion grows (if they do not critically reflect on it, that is). 
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 04 Mar 12
       
      Pathos
  • I believe that as Christians we are obligated to step in. The Bible makes it clear that it is wrong to stand by as innocent blood is shed. (Deut 21:5, 7-9; Ezk 22:3-4, Is 1:15-16, Lev 18:21. ) Ruben rescued Joseph (Gn 37:21-22), Hebrew midwives rescued baby boys from the infanticide of Pharaoh (Ex 1:17) The solders of Saul rescued Jonathan from murder (1 Sam 14:45), Obadiah rescued 100 prophets from Jezebel. Esther risked her life to save her people from genocide.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 28 Feb 12
       
      Once again, this is an approach to religion and morality and abortion is depicted as murder and genocide. This also elicits an emotional response.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 04 Mar 12
       
      Ethos
  • 23,000 couples in Canada and 230,000 couples in the US want to adopt children. Many go overseas to find babies because North Americans abort the majority of our unwanted babies.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 28 Feb 12
       
      The authors distract from the real issue at hand and even blame women who decide to have an abortion for the hardship of couples who wish to adopt a child. This might actually help win them over, too.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 04 Mar 12
       
      Logos
  • "Oh Lord give us the strength to not only experience our horror at this holocaust but the courageously stand up and be counted and to follow the heroes who brought down the slave trade and those who saved Jews from the Holocaust."
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 28 Feb 12
       
      The repetition of a previously mentioned idea only re-emphasizes its importance and elicits the same emotional response again (and perhaps even a stronger one than before).
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 04 Mar 12
       
      Pathos
  • after the Genome project
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 28 Feb 12
       
      Mentioning the Human Genome Project makes the authors' claim seem more factual and believable.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 04 Mar 12
       
      Ethos
  • Fertilization is the miracle moment, and all 46 chromosomes are coming together. It's when life begins. It is new human life.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 28 Feb 12
       
      The description of the process ('a miracle') once again adds a religious or a spiritual aspect to it. Claiming that it is in fact a 'new human life' ignores the actual controversy around the issue and effectively introduces the next and final argument.
  • It is the killing of an innocent human. Lord Jesus, let Your prayer of unity for Christians become a reality, in Your way we have absolute confidence that you can bring your people together we give you absolute permission to move Amen
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 28 Feb 12
       
      Repeating the main statement (it is murder) and ending the discussion with a 'prayer' emphasizes the wrongness of the act as well as the religious aspect of it. We should not play God because 'in Your way [God's way] we have absolute confidence', meaning that if God wanted it to happen it would happen naturally (by itself). Furthermore, ending the discussion the same it started is also very effective as it demonstrates that it is now 'complete' (like a 'vicious' cycle that one cannot escape).
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 04 Mar 12
       
      Pathos & ethos
  • I do not come to the Pro-life movement for some altruistic reason, I come through my own experience and suffering.
    • Marcus Ramirez-Santoyo
      Marcus Ramirez-Santoyo on 04 Mar 12
       
      The authors are trying to establish credibility (ethos).
Hiliary Leon

Karma Wilson - author of Bear Snores On and other children's books - 1 views

karmawilson.com

books children bear author Business education social Communication

shared by Hiliary Leon on 03 Mar 12 - No Cached
    • Hiliary Leon
      Hiliary Leon on 03 Mar 12
       
      The colour Karma has chosen for her background and themed colour of the website is brownish-red. Brown meaning friendship and reliability and red use most commonly use to catch the attention of the eye. The colour used on this page is eye catching and also sending a new friendly vibe out as if you would like to explore the website more.   
    • Hiliary Leon
      Hiliary Leon on 03 Mar 12
       
      There is a display of a big photo of her characters from all of her books, so the reader are getting to know who Karma's characters are without even realizing the reader knows it. 
    • Hiliary Leon
      Hiliary Leon on 03 Mar 12
       
      Facebook link to connect Karma with her fans and they can ask her question and comments on Facebook.  
  • ...2 more annotations...
  • features for teachers
    • Hiliary Leon
      Hiliary Leon on 03 Mar 12
       
      The link for teacher's resource is a really great link she has created resource for most of her books this includes ways educators can use the books in the centres and how it can be use effectively.
  •  karma’s blog
    • Hiliary Leon
      Hiliary Leon on 04 Mar 12
       
      another form of communication between reader and the author, Karma
  • Hiliary Leon on 03 Mar 12
     
    Welcome to the world of Karma Wilson, Children's Book Author
J.Randolph Radney

Breatheasy Stress Relief | Stress Management - 2 views

breatheasy-stress-relief.com

shared by J.Randolph Radney on 03 Dec 10 - No Cached
    • salma moideen
      salma moideen on 03 Dec 10
       
      Add a proper video showing how these CD's actually work on person. it will help to impress and get the attention of the audience more.
  • "Science Meets Nature" - not just a meaningless marketing slogan! The BreathEasy System merges ancient, natural healing arts with clinical science to create a genuine breakthrough in stress management: lasting stress relief.
    • salma moideen
      salma moideen on 03 Dec 10
       
      Pathos: This is pathos, trying to persuade the audience in a pshycological approach.
    • J.Randolph Radney
      J.Randolph Radney on 14 Dec 10
       
      I don't agree with your analysis here. Pathos is an appeal to emotion.
  • That's how Breatheasy user Dr. George Szczerbaniuk puts it. The Breatheasy soundtrack contains a pleasant and natural-sounding breathing track (actually created from an ocean wave) actually woven into the fabric of the music. The breathing track gently and gradually slows your breathing from the overly tense and fast way we tend to breathe down to the slow and precise pattern proven to relieve chronic stress and anxiety and even reduce high blood pressure.
    • salma moideen
      salma moideen on 03 Dec 10
       
      Ethos : this is ethos,since it is strongly recommended by a Dr.George and convincing the readers how the CD's actually work on people
  • ...2 more annotations...
  • And stress is not just a rotten feeling that makes us and those around us feel miserable. Chronic and severe stress is a killer. It provokes the release of harmful hormones like cortisol that attack and weaken our natural defenses. Cortisol can even penetrate a mother's womb to harm her unborn child.
    • salma moideen
      salma moideen on 03 Dec 10
       
      Logos: this is logos, since it is strongly admitting the logical reasons of having stress
    • J.Randolph Radney
      J.Randolph Radney on 14 Dec 10
       
      While this is true, I believe the appeal to avoid death is more an appeal to pathos here than in the previously highlighted text.
  • Fully portable: use with any CD or mp3 player (mp3 version now available with every purchase) - start today! User-friendly: carry in an iPod or mp3 player and use discreetly at work, in the doctor's waiting room... anywhere that you can be threatened with stress! Simple: no complicated "yoga breathing" routines. No tedious counting. No mysterious rituals or mumbo-jumbo. Just relax to beautiful music and breathe along with the unique guided breathing soundtrack. Enjoyable: uses real music in a wide range of styles (highest quality commercial recordings in various music styles - no muzak here!) Versatile: Master the method and apply independently to a huge range of circumstances... effortlessly acquire a method with a lifetime payoff! Kind to your heart... and your pocketbook: a mere fraction of the price of other stress management programs, high-tech audio devices and other methods you may have seen advertised... and no recurring costs! Unconditionally guaranteed with a full 6-month, zero-risk trial!
    • salma moideen
      salma moideen on 03 Dec 10
       
      Pathos: This is pathos, it is strongly influencing the audience by providing enough convenient.
trehbein

Peace River Coal | Sustainability - 1 views

peacerivercoal.com/sustainabledevelopment.html

shared by trehbein on 07 Mar 11 - No Cached
  • ways  to
    • trehbein
      trehbein on 07 Mar 11
       
      Too many spaces between.
  • Environmental studies began at Peace River Coal's Trend mine in late 2003 and environmental monitoring continues to this day.  Environmental Assessment (EA) applications are in progress for the Roman Mountain Project which requires the collection of field data which includes air quality, geochemistry, climate and hydrology, groundwater, surface water and sediment, aquatic resources, soils and terrain, land use and tenure and heritage (archeology and traditional land use).
    • trehbein
      trehbein on 07 Mar 11
       
      Exemplification: Here they've used a case-in-point to explain their environmentally responsible practices.
  • Ethically sound practices result in a reduced environmental footprint and provides sustainable benefits to local and global communities alike.
    • trehbein
      trehbein on 07 Mar 11
       
      Cause and effect analysis: The statement suggests that because of ethically sound practices by the company, positive results occur.
  • ...2 more annotations...
  • benefiting us now, and for generations to come.
    • trehbein
      trehbein on 07 Mar 11
       
      Appeal to pathos: Speaking about the benefits for future generations gives a warm, positive feeling to the reater.
  • Peace River Coal endeavors to minimize negative operational impacts on the surrounding ecology and terrain, affecting not only our present, but the future for generations to come
    • trehbein
      trehbein on 07 Mar 11
       
      Although this sentence is intended to show company responsibility, it could backfire by creating the thought in the reader's mind that the mine processes are damaging to the environment. The use of 'affecting not only our present, but the future for generations to come' is intended to refer to the company's attention to minimizing impacts, but it could easily be interpreted to the negative effects themselves affecting generations for years to come. You could present the information in a more positive instead of a negative light, by saying what the company is doing to minimize operational impacts, without saying that the impacts are negative, and without pairing it directly with the thought that future generations are involved.
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