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David Astle

Contactless 'pay at the tills with a mobile' system introduced | Money | guardian.co.uk - 0 views

www.guardian.co.uk/...actless-pay-till-mobile-system

orange mobilepayment payments

shared by David Astle on 23 Jun 11 - No Cached
  • David Astle on 23 Jun 11
     
    Contactless 'pay at the tills with a mobile' system introduced
Alex Street

4 Start-ups in the Branded-Entertainment Business | Inc.com - 0 views

www.inc.com/...industry-branded-entertainment

brandedentertainment agencies

shared by Alex Street on 23 Jun 11 - No Cached
  • Alex Street on 23 Jun 11
     
    COURTESY BIG SPACESHIP
Alex Street

The UK gets a branded entertainment turf war | brand-e - 0 views

brand-e.biz/tertainment-turf-war_2737.html

agencies brandedentertainment

shared by Alex Street on 23 Jun 11 - No Cached
  • Free media coverage and PR is the value of branded entertainment.
Alex Street

Anomaly | New York City | London - 0 views

anomaly.com/about.php

agencies edenoath

shared by Alex Street on 23 Jun 11 - No Cached
  • Alex Street on 23 Jun 11
     
    h an advertising problem, Anomaly addresses it more broadly as a business issue, analyzing everything from design to product development.
Alex Street

Game of Thrones Asks Fans to Play Mouth-Watering Metagame | Magazine | Wired.com - 0 views

www.wired.com/...ns-to-follow-the-maesters-path

agencies campfire

shared by Alex Street on 23 Jun 11 - No Cached
  • Game of Thrones: Ice and Fire app at the iTunes Store. The app provided a closer look at some of the actual locations used in filming Game of Thrones
  • True Blood’s Blood Copy alternate reality game.
  • an communities and websites were contac
  • ...2 more annotations...
  • Campfire hid an Easter egg
  • 37,000 users registered for the site, 12,000 people downloaded the Ice and Fire app, and 190,000
Alex Street

Small Agency of the Year 2009: Rockfish Interactive | Special Report: Small Agency Awar... - 0 views

adage.com/...138981

agencies boutique rockfish

shared by Alex Street on 23 Jun 11 - No Cached
Alex Street

Advertising: Small Agency of the Year: Pereira & O'Dell | Special: Small Agency 2010 - ... - 0 views

adage.com/...145088

agencies viral boutique

shared by Alex Street on 23 Jun 11 - No Cached
  • Ad Age's Small Agency of the Year
  • special edition Muscle Milk bottle that used augmented reality technology
  • r demand-building strategy,
  • ...3 more annotations...
  • basketballer Shaquille O'Neill appear to jump out of the bottl
  • LegoClick." Elements of the campaign included an online community for inventors and artists, an awards show to celebrate the creativity of kids and an iPhone app that Legofies photographs
  • Unilever's Klondike brand, Via created a crowdsourcing model to come up with creative ideas and cost-effectively execute a wave of national TV spot
Alex Street

Small Agency of the Year, West: Heat | Special: Small Agency 2010 - Advertising Age - 0 views

adage.com/...145061

agencies viral socialmedia boutique

shared by Alex Street on 23 Jun 11 - No Cached
  • melding innovative technology from Silicon Valley, alternative-minded Bay Area talent
Alex Street

blur campaigns - Top 10 Creative Agencies 2010 - 0 views

campaignslive.co.uk

brandedentertainment agencies blur

shared by Alex Street on 23 Jun 11 - No Cached
  • blur Group could well prove to be the future agency model - a Crowdsour
Alex Street

Remodelling the agency relationship for the 3.0 age | In-Depth Analysis | Marketing Week - 0 views

www.marketingweek.co.uk/...3016609.article

brandedentertainment agencies

shared by Alex Street on 23 Jun 11 - No Cached
  • always on’, 24/7 digital world demands a fresh appr
  • gencies to be “always on
  • “Agencies have to understand that brands are ‘always
  • ...16 more annotations...
  • digital age has also encouraged marketers to gravitate towards full-service agencies
  • We are moving to a world of full-service again because increasingly the agencies that make the difference are the ones with quality planners that are truly media neutra
  • boutiques have to own a space of pure creativity
  • lients set agencies specific targets based around their business objectives
  • There does seem to be a bias within ad agencies towards either a need to make great TV films or to offer you a creative digital response to a brief even if you have not asked for it
  • Remuneration models, agency structure and how they integrate with other agencies is in a state of flux and agencie
  • cost and scale might rule a marketer’s head
  • Dubit and Kids
  • arger traditional agencies tend to concentrate on “high profile, shock-tactic campaigns for big charities just to get noticed
  • Guided Collective’s model
  • eid has developed an alternative “collaborative mode
  • 200 independent consultants who are
  • The Next Door agenc
  • ingle-agency P&L
  • WPP’s Ogilvy Mather’s Ogilvy Noor division, which specialises in Islamic branding and marketing
  • 80% of those surveyed feel that digital agencies are too fragmented and specialised an
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