Game publishers have begun to tie virtual goods or currency to “real world” purchases from advertising partners (spend $50 at the Gap, get 20 Facebook Credits, for example).
Advertisers can also use in-game ads to get in front of consumers before there is purchase intent.
The Open Graph project is the big one in all of this, though. It'll take a long time to come into play but, when it does, it could offer the first serious challenge to Google in a long time
campaign plays up the concept that Braddock residents are descendants of the pioneers who first wore Levi’s in the 1870s
People don’t think there are frontiers anymore,” says a girl who narrates a commercial that depicts scenes of life in Braddock. “They can’t see how frontiers are all around u
Across the board, it is an authentic, organic partnership,” Mr. Fetterman said. “At no point did it ever feel it was a marketing campaign
hey didn’t show up with magic beans and a couple pairs of free jeans and say, ‘Come be in our ads
Stephen Fry's endorsement to his 450,000 followers on Twitter also helped
broadcaster and gadget enthusiast has recorded boos, complete with audience participation, while hosting TV show QI and at the recording of the new series of the Radio 4 programme I'm Sorry I Haven't a Clue. At one point Fry's first boo was being listened to 46 times a second
hen Chris Moyles starting using the service and playing Blackburn's boos on his Radio 1 breakfast show earlier this month that it began to go mainstream
Letting your listeners generate great audio will really transform your radio station
It's difficult to convey emotions in text, but it comes across immediately in the voice,
AudioBoo channels for the library's sound archive to help members of the public build up its research collection.