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Alex Street

Apps on your TV - What are the possibilities? - 0 views

  • a hashtag t
  • TV talent shows and sporting events alike, the ‘Twitter backchannel’ has become an important part of the experience.
  • TV could be a place to share the latest news from far-away friends and relatives.
  • ...5 more annotations...
  • DVD extras’ for every show
  • n IMDB app will know exactly what you’re watching so
  • at Shazam could analyse it,
  • Turn the current show into a cartoon” filters,
  • Family Guy’ soundboard to play with during the news  -
David Astle

HOW TO: Advertise Inside Social Games on Facebook - 0 views

  • Facebook is now the largest display advertising site on the Internet
  • online games have surpassed personal e-mail to become the second most popular activity on the web, accounting for 10% of time spent online.
  • Games also represent a huge audience for advertisers, as more than 56 million Americans play social games on a regular basis.
  • ...7 more annotations...
  • Game publishers have begun to tie virtual goods or currency to “real world” purchases from advertising partners (spend $50 at the Gap, get 20 Facebook Credits, for example).
  • Advertisers can also use in-game ads to get in front of consumers before there is purchase intent.
  • Retail goods:
  • Subscription services:
  • Local advertisers:
  • Survey research:
  • Branded video views:
Alex Street

Wireless Intelligence - Analysis - Smartphone users spending more 'face time' on apps than voice calls or web browsing - 0 views

  • study uses the concept of 'face time'
  • long users actively engage
  • 295 minutes per month on gaming.
  • ...6 more annotations...
  • most smartphone face time related to apps and features already present on the device platform (voice, messaging, browsing etc
  • Add-on apps accounted for 20 percent of face time minutes,
  • iPhone users generated the most data traffic, consuming 422MB per user per month - over 200 percent more than Android users (133MB
  • f (45 percent) of smartphone users play games on a monthly basis but th
  • 82 percent of new contract subscribers in the last quarter (Q4 2010)
  • 75 percent of its contract net additions were smartphone buyers in the same quarter; t
Alex Street

Is Zynga's Dependence on Facebook the Key to Its Success -- Or Its Downfall? - Knowledge@Wharton - 0 views

  • 60 million daily
  • two billion minutes of play a day.
  • ependence on Facebook's platform
  • ...5 more annotations...
  • real-time value webs.
  • providing the infrastructure for ecosystems of other companies
  • ny deterioration in our relationship with Facebook would harm our business," according to Zynga's IPO filing
  • "social infrastructure.
  • Facebook has exclusive access to some of Zynga's most popular games under a deal that runs through 2015.
Alex Street

What the Facebook F8 announcements mean for you - Pocket-lint - 0 views

  • The Open Graph project is the big one in all of this, though. It'll take a long time to come into play but, when it does, it could offer the first serious challenge to Google in a long time
  • semantic web ideas
  • contactless payment
  • ...1 more annotation...
  • anything you share or Like around the web is going to turn up on your profile
Alex Street

Global Wireless and Mobile Backhaul Equipment Market (2009-2014) - 0 views

  • global wireless and mobile backhaul equipment market is expected to be worth US$38.0 billion by 2014
  • Asia is the largest wireless backhaul market; and is expected to be worth US$12.2 billion by 2014,
  • Cellular operators have played an important role in this new emerging market of wireless data backhauling
Alex Street

Levi's Campaign Features a Town Trying to Recover - NYTimes.com - 0 views

  • asting residents of the Braddock area and paying them to appear in the ad
  • town will also be featured in video clips and an hourlong show, sponsored by Levi’s, to appear online and on the IFC and Sundanc
  • The suggestion to feature Braddock in the campaign came from the Levi’s creative agency
  • ...5 more annotations...
  • campaign plays up the concept that Braddock residents are descendants of the pioneers who first wore Levi’s in the 1870s
  • People don’t think there are frontiers anymore,” says a girl who narrates a commercial that depicts scenes of life in Braddock. “They can’t see how frontiers are all around u
  • Across the board, it is an authentic, organic partnership,” Mr. Fetterman said. “At no point did it ever feel it was a marketing campaign
  • hey didn’t show up with magic beans and a couple pairs of free jeans and say, ‘Come be in our ads
  • A lot of good has come from it,”
Alex Street

Move Over Twitter: Facebook Wants a Piece of Social TV, Too - 0 views

  • Facebook users tend to have highly detailed profiles
  • also connect their personal profile to their favourite brands and celebritie
  • Facebook Connect allows users to sign into millions of sites
  • ...16 more annotations...
  • wealth of data provide
  • page is used as a hub
  • t MIPTV, Facebook outlined four key ways that the platform can be used to encourage social TV behaviour:
  • Building TV Communities
  • og onto the CBS website using Facebook Connect. Instantly, CBS has access to all that user’s favourite actors,
  • Facebook is Topgear.com’s second largest traffic driver
  • One picture had 10,000 likes- the average user has 130 friends on average
  • 2.     Social Check in
  • TV check in lets TV
  • check into each episode of a series
  • see that actually ten of their friends are also watching Top Gear at the same
  • ocial EPG
  • Million Pound Drop:
  • wildly successful Facebook game
  • 8-10% of the TV audience played the game
  • voting is monetised through a sponsorship.
Alex Street

AudioBoo is new talk of the net | Technology | guardian.co.uk - 0 views

  • the YouTube of the spoken word.
  • prompted media companies to incorporate it into coverage
  • ear fans' views of the game and armchair commentaries
  • ...7 more annotations...
  • AudioBoo, which was partly funded by Channel 4,
  • Stephen Fry's endorsement to his 450,000 followers on Twitter also helped
  • broadcaster and gadget enthusiast has recorded boos, complete with audience participation, while hosting TV show QI and at the recording of the new series of the Radio 4 programme I'm Sorry I Haven't a Clue. At one point Fry's first boo was being listened to 46 times a second
  • hen Chris Moyles starting using the service and playing Blackburn's boos on his Radio 1 breakfast show earlier this month that it began to go mainstream
  • Letting your listeners generate great audio will really transform your radio station
  • It's difficult to convey emotions in text, but it comes across immediately in the voice,
  • AudioBoo channels for the library's sound archive to help members of the public build up its research collection.
Alex Street

Game of Thrones Asks Fans to Play Mouth-Watering Metagame | Magazine | Wired.com - 0 views

  • Game of Thrones: Ice and Fire app at the iTunes Store. The app provided a closer look at some of the actual locations used in filming Game of Thrones
  • True Blood’s Blood Copy alternate reality game.
  • an communities and websites were contac
  • ...2 more annotations...
  • Campfire hid an Easter egg
  • 37,000 users registered for the site, 12,000 people downloaded the Ice and Fire app, and 190,000
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