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Videonet - News and Analysis - Broadcasters must dominate synchronized companion apps - 0 views

www.v-net.tv/NewsDisplay.aspx bfi transmedia secondscreen
shared by Alex Street on 06 Oct 11 - No Cached
  • synchronise content around a programme so that what appears on the tablet or smartphone
  • never.no interactivity suite is directly coupled with the broadcast playout systems and ‘listens’ to events in the live broadcast and fires off triggers to a Content Delivery Network to determine what functionality the second screen will show at any time
  • ompanion devices, because they are IP-based and are personal by nature, introduce the interactivity and addressability that broadcasters cannot get via the television alone.
  • ...4 more annotations...
  • hese could also be synchronised in real-time so that the third-party can sell advertising inventory that coincides with the advertising breaks during the show or live event.
  • reater engagement, greater understanding of the audience and increased advertising potential
  • IBC: Impact of second screen apps proven with TV 2 Tour de France
  • Never.no provided the Synchronized Companion App Framework, which is part of the company’s Interactivity Suite (IS), a framework for connecting fragmented media technologies like TV, mobile and socia
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Levi's Campaign Features a Town Trying to Recover - NYTimes.com - 0 views

www.nytimes.com/...24adco.html levi wieden&kennedy
shared by Alex Street on 22 Jun 11 - No Cached
  • asting residents of the Braddock area and paying them to appear in the ad
  • town will also be featured in video clips and an hourlong show, sponsored by Levi’s, to appear online and on the IFC and Sundanc
  • The suggestion to feature Braddock in the campaign came from the Levi’s creative agency
  • ...5 more annotations...
  • campaign plays up the concept that Braddock residents are descendants of the pioneers who first wore Levi’s in the 1870s
  • People don’t think there are frontiers anymore,” says a girl who narrates a commercial that depicts scenes of life in Braddock. “They can’t see how frontiers are all around u
  • Across the board, it is an authentic, organic partnership,” Mr. Fetterman said. “At no point did it ever feel it was a marketing campaign
  • hey didn’t show up with magic beans and a couple pairs of free jeans and say, ‘Come be in our ads
  • A lot of good has come from it,”
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Social Commerce Breakdown: How Levi's and Facebook Prompt Your Friends To Imp... - 0 views

www.web-strategist.com/...your-friends-to-get-you-to-buy brandedentertainment levi
shared by Alex Street on 23 Jun 11 - Cached
  • Social Gestures (Above Screenshot
  • Social Commerce (Above Screenshot
  • Facebook data, Levi’s creates a personalized shopping cart based on what your friends have s
  • ...5 more annotations...
  • Your friends are shopping with you –even if they aren’t present
  • A more engaged user, without forcing them through registration.
  • Consumers take part in marketing and recommendations, increasing upsell opportunity
  • customers trust each other or ‘people like them’
  • Social commerce vendors will integrate with Social CRM
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Remodelling the agency relationship for the 3.0 age | In-Depth Analysis | Marketing Week - 0 views

www.marketingweek.co.uk/...3016609.article brandedentertainment agencies
shared by Alex Street on 23 Jun 11 - No Cached
  • always on’, 24/7 digital world demands a fresh appr
  • gencies to be “always on
  • “Agencies have to understand that brands are ‘always
  • ...16 more annotations...
  • digital age has also encouraged marketers to gravitate towards full-service agencies
  • We are moving to a world of full-service again because increasingly the agencies that make the difference are the ones with quality planners that are truly media neutra
  • boutiques have to own a space of pure creativity
  • lients set agencies specific targets based around their business objectives
  • There does seem to be a bias within ad agencies towards either a need to make great TV films or to offer you a creative digital response to a brief even if you have not asked for it
  • Remuneration models, agency structure and how they integrate with other agencies is in a state of flux and agencie
  • cost and scale might rule a marketer’s head
  • Dubit and Kids
  • arger traditional agencies tend to concentrate on “high profile, shock-tactic campaigns for big charities just to get noticed
  • Guided Collective’s model
  • eid has developed an alternative “collaborative mode
  • 200 independent consultants who are
  • The Next Door agenc
  • ingle-agency P&L
  • WPP’s Ogilvy Mather’s Ogilvy Noor division, which specialises in Islamic branding and marketing
  • 80% of those surveyed feel that digital agencies are too fragmented and specialised an
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PayPal to Enable Secure Payments to TV, Open New Revenue Doors for US Cable TV (EBIF an... - 0 views

www.appmarket.tv/...if-and-tru2way-developers.html Telefonica billingplatform paypal
shared by Alex Street on 28 Jun 11 - No Cached
  • $30 trillion global payments market a
  • "FourthWall Media has deployed applications like eBay on TV,
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Sky AdSmart launch backed by some of the biggest brands in Britain - 1 views

corporate.sky.com/...sky_adsmart_launch UK sky AdSmart Youview BSKYB
shared by Rob Collier on 05 Aug 14 - No Cached
  • Rob Collier on 05 Aug 14
     
    "Sky AdSmart technology works by sending a library of adverts via satellite to the Sky+HD set-top box. It then selects the adverts which best match a household's profile and inserts them into a live ad break. The line-up of adverts is based on a customer's postcode alongside publically available demographic information from third-party providers including the data services company Experian."
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