Group items tagged

middle income consumers

e individuals are typically light TV viewers who watch 40% less TV per day than the national average

twice the average amount of video

Online video streaming still only accounts for less than 2.5% of total video consumption

US Cable industry is characterized by large incumbents with dominant market share

net margin for the industry is relatively low at just 4.1%

due to the high capital investment needed to build the infrastructure, high programming costs, and the erosion of profits from substitute service

PTV and satellite sectors compensated for churned cable subscribers (and more) by netting over 770,000 new subscribers per quarter

the total number of TV subscriptions grew by almost two million subscribers since Q3 2008, and the growth in digital cable subscriptions increased the sector's video ARPU by a healthy 7 per cent.

y did subscription TV households shrink since 1 April, 2010

churn contagion has reached the digital side

digital growth seems to be slowing down for most other cable operators as well

They collectively added 380,000 digital subs in Q3 2010, down from 636,000 in Q2 and 860,000 in Q1

reduced digital subscriber growth rates in the near future or even net losses.

ge (in basic or digital subscriptions alike) has been blamed on macroeconomic weakness.

Providers insist that they have not seen evidence of 'cord-cutting'

ite' TV packages, like the one being launched by TWC, are meant to counter the adverse impact of the economy by making subscription TV affordable

confirmed that these losses have been caused, not by higher than usual gross churn rates, but by historically low demand for new connections.

ative of 'cord-abstinence' whereby younger, more tech-savvy households forgo subscription T

h the long-term decline in cable continuing. A