Skip to main content

Home/ Redshift Strategy/ Group items tagged augmented

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
6More

TV and the 'second screen' - The big fat social media experience | The Wall Blog - 0 views

wallblog.co.uk/...ig-fat-social-media-experience socialtv secondscreen
shared by Alex Street on 04 Aug 11 - No Cached
  • grates Facebook and Twitter to provide a formalised setting for conversation –
  • Example 2: Junaio’s augmented reality app for Galileo (in German but self-explanatory)
  • Augmented reality offers an alternative way to approach the ‘second screen’ p
  • ...3 more annotations...
  • 6% of UK smartphone users say they use augmented reality ap
  • e 1: Grey’s Anatomy Sync for iPad
  • Future Foundation
16More

Why doesn't the Apple App Store give download figures? Would the truth be unA... - 0 views

mobithinking.com/...do-apps-deliver-roi appdevelopment bfi appstores
shared by Alex Street on 06 Dec 11 - No Cached
  • This is the third in our series of six app-related articles. See also: • It’s all about the design. Essential tips from user experience gurus • Mobile applications: native v Web apps – what are the pros and cons? • What is a mobile Web app? Here’s expert opinion from the W3C • The open market approach: Q&A with GetJar, the No1 independent app store • How museums bring collections to life with augmented reality
  • will an iPhone app deliver return on investment (ROI)
  • ll you can do are some crude calculations based on the three numbers that Apple releases
  • ...13 more annotations...
  • extra cost of adding a second and third smartphone platform is 30-50 percent of the original investment.
  • Average revenue per paid-app: US $6,259.78.
  • normal for an app to cost US $50,000 to
  • don’t get picked by the Apple reviewers, you don’t get featured.
  • iPhone users have on average 37 apps on their phones
  • cross-promote your app for free
  • SMS/email opt-in lists,
  • media love writing about anything you do;
  • , mobiThinking is not alone in querying the economics of the App Store model: see Tomi Ahonen. And this honest first-hand app experience from Tom Hume, a design director at a London agency called IDEO, is fascinating.
  • What we don’t know is: was it was kept for a year, month, week or day, or did it go straight in the bin.
  • TWC proudly tells us that Weather.mobi gets 25 million unique users a month.
  • same visitor information for the app is confidential.
  • Great apps also have a habit of winning awards
16More

Ovum Research Store - Consumer Insights: Exploring the TV Apps Opportunity - 0 views

store.ovum.com/...loring_the_tv_apps_opportunity tvapps appli
shared by Alex Street on 21 Mar 12 - No Cached
  • new use-cases
  • add value for consumers by augmenting and enhancing the TV user experience
  • overview of consumers' online activities by connected device type
  • ...13 more annotations...
  • long-form video-consumption on non-traditional viewing devices
  • elements of the mobile app store model can be effectively adapted for the implementation of TV apps.
  • opportunity to exploit TV apps as a marketing and distribution channel
  • grouping of TV apps into distinct categories
  • ew modes of content delivery and consumption.
  • marketing, distributing, and accessing online content or services has been instrumental in driving changes in consumer behaviour.
  • direct monetization potential
  • demand for multiscreen access to pay-TV services
  • online activity today is TV-related or video-centric
  • kind of TV apps might consumers be prepared to pay?
  • use cases for apps delivered only to TV set
  • mobile apps environment translate
  • web-based services and applications are consumers
32More

Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 20... - 0 views

www.cisco.com/...white_paper_c11-520862.html mobile mobiledata cisco forecasts mobiletracker smartphones penetration usage usagedata
shared by Alex Street on 19 Oct 10 - Cached
  • Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update
  • mobile data traffic will double every year through 2014,
  • 66 percent of the world's mobile data traffic will be video by 2014.
  • ...29 more annotations...
  • Middle East and Africa will have the strongest growth
  • United Kingdom-based O2 reported that its mobile data traffic
  • Telecom Italia
  • AT&T has re
  • Cisco VNI Global Mobile Data Traffic Forecast,
  • .6 exabytes per month by 2014, and over 2.3 of those are due to mobile video traffic.
  • 3.6 Exabytes per Month of Mobile Data Traffic by 2014
  • Video Will Account for 66 Percent of Global Mobile Data Traffic by 2014
  • Figure 3 shows the devices responsible for mobile data traffic growth.
  • Smartphones and portables will account for 91 percent of all mobile data traffic by 2014
  • rimarily due to the much higher usage profile of laptops and the suitability of mobile broadband handsets
  • Laptops and Smartphones Drive Traffic Growth
  • ercentage of Install Base of Smartphones over all Mobile Handsets
  • igh-End Handsets and Laptops Can Multiply Traffic
  • Much mobile data activity takes place within the user's home. A
  • Cisco's Internet Business Solutions Group
  • 45.6%
  • 36.6%
  • United Kingdom
  • Mobile Internet Time at Home, at Work and On The Move
  • Cisco IBSG Connected Life Market Watch
  • Cisco has estimated the amount of smartphone traffic that can be offloaded through dual-mode devices or femtocells
  • Traffic Offload
  • . Mobile-Only Data Users by Country, 2009-2014
  • social augmented reality
  • next five years are projected to provide unabated mobile video adoption despite the recen
  • Global Mobile Data Traffic 2009-2014
  • Cisco VNI Global Mobile Data Traffic
  • nforma Telecoms and Media, Infonetics, Cahners In-Stat, Datamonitor, Gartner, IDC, Dell'Oro, Synergy, Nielsen, comScore, and the International Telecommunications Union
67More

BBC - BBC Internet Blog: Introducing the all new BBC iPlayer (This time it's personal) - 0 views

www.bbc.co.uk/...ducing_the_all_new_bbc_ip.html iplayer bbc iplayer3.0 web-TV webimmersion usage usagedata anthonyrose
shared by Alex Street on 18 Nov 10 - Cached
  • simpler to use, personalised and social.
  • iPlayer V2,
  • main problems we had to solve were largely technical things like:
  • ...64 more annotations...
  • Twitterverse is becoming the tastemaker.
  • available i
  • ideo quality
  • reliability of video delivery
  • dealing with massive peak loads
  • iPlayer V2 hosting platform was also designed to scale across multiple platforms
  • Actual Availability,
  • scaling to 1.5 million users,
  • 15 million page views delivering over 1.1 billion(!) minutes of video each month
  • Two years ago when we launched iPlayer our goals and challenges were largely technical - scalability, reliability, video encoding
  • next set of challenges was not so much technical as social
  • "As people begin moving from television to the web, what happens to the role of the linear TV scheduler as the tastemaker
  • platform capable
  • the scheduler is the leading tastemaker.
  • iPlayer does a fine job of satisfying the time-shifted desires
  • BBC schedulers create the desire to watch a programme; iPlayer lets you see it at a time that's convenient to you
  • what if you no longer watched linear TV? Who becomes the tastemaker then?
  • largely theoretical problem
  • iPlayer home page that feels almost more like an application than a traditional web site
  • in the world of YouTube where there is no master scheduler who can shape demand.
  • clear evidence that linear TV created the demand while iPlayer satisfied it.
  • wanted it to become a driver of demand, s
  • The question then is, in a world which cannot be driven by schedulers
  • if schedulers are going to be augmented by your friends as drivers of consumption in the future, the challenge for the team was to integrate friends and social into the iPlayer
  • delights both early adopters and the mainstream audience.
  • folded your personal experience into the fabric of the main site
  • o integrate with Facebook and other social networks
  • make the recommendations and social graph visible within iPlayer,
  • addition of course to any external activity.
  • solution we came up with was to create a BBC login - known as BBC iD
  • can then connect with Facebook, Twitter
  • expandable Favourites zone
  • designed Favourites to be like your mail Inbox, showing the total number of items, how many are newly arrived,
  • rely on Favourites to give me a constant stream of things to watch
  • ll your favourites and other settings can roam across all the devices on which you use iPlayer.
  • So now if I'm bored sitting in a train on the way home, I can look for new programmes to watch, add them to my Favourites,
  • Personalised iPlayer home page
  • default view that everyone sees to something that's, well, just for you.
  • iPlayer traffic is doubling each year, it still only accounts for 2-3% of linear TV viewing.
  • Featured and Most Popular
  • For You and Friends:
  • iPlayer homepage into the tastemaker of your choice
  • connect iPlayer to your Facebook and/or Twitter social graph
  • Player home page to meet the needs of a mainstream audience looking for editorialised
  • My Categories
  • he iPlayer server will keep a lookout for any new content in your selected categories
  • big increase in live TV viewing in iPlayer - and with the upcoming World Cup being a huge driver of live online viewing
  • new Live Viewing page
  • fuel for the Friends drawer on the iPlayer home page
  • something that for some will be the killer feature of the new site
  • sync your iPlayer with theirs
  • Shout button - a
  • shouts only go to your Messenger friends who are in iPlayer right now
  • Watch with Friends is being added to the site in the next few weeks - stay tuned!
  • adaptive bitrate system
  • ch automatically adjusts
  • Adobe's upcoming Flash 10.1 release with H.264 hardware acceleratio
  • New iPlayer Desktop
  • Series Downloads and live radio & TV.
  • favourite programmes already downloaded to your computer ready to view when you're offline
  • Player Desktop will now automatically download every future episode for you
  • new feature in iPlayer Desktop for live TV
  • BBC's 17 network and national radio stations..
  • I am moving on to become CTO of Project Canvas, and this is the last major piece of work
6More

Advertising: Small Agency of the Year: Pereira & O'Dell | Special: Small Agency 2010 - ... - 0 views

adage.com/...145088 agencies viral boutique
shared by Alex Street on 23 Jun 11 - No Cached
  • Ad Age's Small Agency of the Year
  • special edition Muscle Milk bottle that used augmented reality technology
  • r demand-building strategy,
  • ...3 more annotations...
  • basketballer Shaquille O'Neill appear to jump out of the bottl
  • LegoClick." Elements of the campaign included an online community for inventors and artists, an awards show to celebrate the creativity of kids and an iPhone app that Legofies photographs
  • Unilever's Klondike brand, Via created a crowdsourcing model to come up with creative ideas and cost-effectively execute a wave of national TV spot
1 - 7 of 7
Showing 20▼ items per page