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Alex Street

The True Cost of Developing Your Mobile App | AppsMarketing Blog - 0 views

  • etter to focus on the value of the service and the benefit to your business than to focus purely on the cos
  • good idea of the value that you should expect from an App Developmen
  • difficult to provide a price without knowing the specific details of the ap
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  • first factor in determining the cost of having an app developed
  • Data Driven App
  • Games
  • Device App
  • makes use of the hardware to provide its core functionality
  • Bespoke Functionality App
  • may include ‘data-driven‘ features
  • production of an app is not just about the functionality
  • functionality expected by the user, or an app that is not presented well,
  • Design and the functionality
  • Scale of the project
  • more graphic design work
  • number of device types
  • device types
  • different requirements between the individual devices, i.e. the iPhone 3gs and the iPhone 4
  • production of the separate graphics for each device will increase the costs.
  • Design costs, you should expect to pay between €350 for a small simple app, through to €3500+ for a very large, complex and Graphic centric app
  • additional device type, you should expect the costs to increase by 25%-50% for each additional device type
  • Development Costs
  • any factors will determine the Development Costs
  • Simple App – €1500 to €5000 Data Driven App – €5000 to €35000 Games – €7500 to €175000 Device App – €1500 to €175000 Bespoke Functionality App – €5000 to €175000
  • costs associated with the production of your app will be covered within the Design & Development costs
  • creating the app store account ($99 for Apple apps, $25 for Android apps),
  • scale of the project will have an impact on the costs
  • ome app developers will take the graphics and source code that they have developed for your app and resell it to another business, potentially to one of your competitor
  • guarantee of exclusivity for your app
  • Some app developers will keep all of the design and source code t
  • app developer is suggesting that you have to pay extra for the graphics and source code, walk away.
  • better app development businesses will automatically include the graphics and source code in the price you pay
  • focus on the value of the service and the benefit to your business,
Alex Street

Costs mobile data - O2 - 0 views

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    What is 1MB of data? 1MB* on average is: Browsing - using the internet on your O2 mobile O2 Active 40 pages approx Mobile internet sites outside of O2 (typically 3rd party websites not controlled by O2): 2-10 full web pages (depending on graphics, images, amount of text) 10-20 mobile web pages Sending and receiving E-mail from your O2 mobile 200 emails without attachment 10 emails with simple one page attachment Satellite Navigation 15 hours of Satellite navigation traffic alert service. Please note: Using GPS Sat Nav without the traffic alert service does not incur data charges. Important information The following services when provided by a 3rd party may consume large amounts of data and maybe subject to separate charge. We recommend you take a Browsing Bolt On if you use these services regularly: Downloading video clips from 3rd party: typically between 1MB and 5MB depending on the length and quality of the clip, plus the cost of the video Note - Downloading video clips/music/games from O2 costs the price of the content only with no additional data charges. Downloading high quality music tracks from 3rd party: typically between 1MB and 5MB per track depending on the length and quality of the track, plus the cost of the track Downloading games from 3rd party: typically 300KB, plus the cost of the game We recommend that you avoid the following on your mobile: Using VOIP** uses 1 MB of data every 3-4 minutes. Downloading full-length movies as this may use in excess of 1,000MB. Using video/ audio streaming devices (e.g. 'Sling box'), which connect your mobile device to your TV, also consume large amounts of data. Watching 15 minutes of TV on your mobile using these devices uses around 25MB. * These figures are based on typical usage. Actual data usage will depend on the content of web pages viewed and the length of emails sent/received. ** Typical VOIP usage is around 5KB per second but will depend on a number of variables including codec and voice sample t
Alex Street

iPad teardown reveals $375.10 total cost; Samsung wins big | VentureBeat - 0 views

  • tablet also costs $10.75 to manufacture, raising the total production cost to $375.10.
  • Qualcomm, which supplies the MDM9600 baseband processor
  • wireless section costs $41.50 and accounts for 11.4 percent of the cost
Alex Street

The Cost of Building an iPad App | PadGadget - 0 views

  • nice but simple app, the design work will likely take a designer about a week, which will cost you about $6,000. The server side will likely require a developer about 2 weeks of work, or about $12,000. Similarly, the app could be written in about 2 weeks as well, another $12,000. Add $5,000 for project management, hosting fees for a year, debugging, unforeseen delays, and your total budget is around $35,000
  • nice high end app, like a high-end game, numbers are usually much higher. Design will likely cost you $30,000 alone. Development will be in the $150,000+ range. Hosting fees and extras will cost another $30,000. At the end of the day, your app will likely cost you at least $200,000
  • Infrastructure: Unless your app does not require any interaction with external servers
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  • Design: Unless you have the proper skills to do the design yourself
  • Coding: Similarly, writing the app’s code will usually take several weeks to several months of work.
  • Testing:
  • Validation: When
Alex Street

iPlayer cost under Fof I - 0 views

  • BBC spent £5.7 million in setting up the BBC iPlayer prior its launch.
  • BC iPlayer project has total incremental development costs of £4.8 million over four years 
  • incremental cost to maintain the BBC iPlayer is approximately £4 million per annum
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  • includes transferring programmes into web formats, providing metadata about the programmes, as well as editorial oversight, support cost
  • Costs are incurred for the EMP as a whole rather than its use by distinct services.  
David Astle

Social Games: What is the core team needed to develop a social game? - Quora - 0 views

  • You're aiming for 0.5M MAU, lets assume a good ARPU of $0.40 given monthly revenues of $200,000.
  • f your game has a good viral ratio of 0.5, that is, each person invites 0.5 other people, then we can model the equation as 1 / (1 - 0.5) = 2. So for every person we buy, we get 2 kicked out (2 for the price of 1). So, to hit 0.5M MAUs we need to buy approx. 0.5M / 2 = 250,000 users. 
  • Our cost to acquire a customer (CAC) is probably going to be around $0.50, so the cost to acquire those 250,000 users is $125,000. 
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  • Taking into account the cost of hosting, and the cost of processing the payments then we can safely round up the monthly "cost of sales" to $140,000 on monthly revenue of $200,000.
David Astle

The Cost to Develop an iPhone App - 420 Creative - Portland, Oregon - 0 views

  •  
    The Cost to Develop an iPhone App
David Astle

iPhone App Sales, Exposed - 0 views

  • , let’s take a look at specific applications. I encourage examining the apps themselves to understand what exactly went into them. The production values, complexity, niche, and pricing determine why they produced either excellent or p
  • he average total number of units sold was 101,024 copies within an average period of 261 days. The average number of units sold per day was 387. The average price was $5.49, although the data skews due to the $49.99 outlier. In most cases, the price point was $0.99. The average number of updates released was 3.89, with the average total development cost amounting to $6,453. Several developers omitted development costs and most did not include their personal time in these figures. It is safe to assume the cost would be at least five or ten times more when using a contracted team. But on average here, iPhone developers are seeing a return of more than 15 times their initial, albeit small, development costs.
  • However, when the top 10% of the most successful apps are removed from the data set, the numbers skew much lower, giving a far better impression of what the iPhone industry looks like for most developers. In this scenario, the average sales were 11,625 total units, averaging 44 copies/day. Approximately 23% of apps sold less than 1000 units from launch (ranging from 12 to 370 days in the App Store). Further, 56% of apps sold less than or equal to 10,000 units, while 90% sold less than 100,000 units, with the remaining 10% achieving sales of 127,000 – 3,000,000 units.
Alex Street

iPhone 4S Production Cost of $188 Same as iPhone 4 | ITProPortal.com - 0 views

  • IHS iSuppli,
  • 5 dual-core processor is estimated to cost just $15
Alex Street

Ofcom | Arqiva Reference Offers for DTT multiplexes in 600MHz spectrum - 0 views

  • obligation to produce Reference Offers
  • award of spectrum in the range 550 to 606MHz (the 600MHz band).
  • published Reference Offers provide a basis upon which potential bidders for 600 MHz spectrum are able to assess the possible transmission costs involved in establishing a transmitter network for digital terrestrial television
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  • Ofcom has separately commissioned an independent audit of the Reference Offers by the consultants Deloitte to test the technical and financial assumptions that underpin the Offers
  • Costs are provided for the situation where the customer engages Arqiva to provide Transmission Services
  • Offers provide a starting point for bidders based upon a notional design of network with transmitters at 80 locations across the UK
  • otential customers will need to engage with Arqiva's transmission business to refine plans and costs based upon their anticipated actual needs
David Astle

FT.com / UK - British TV groups weigh up web video delivery - 0 views

  • Some analysts question whether VoD can be as profitable as broadcast TV. The dual costs of piping internet video into the home and licensing content from producers - both paid out on a per-view basis - "may call into question the level of profits that can be made in the long term" from VoD, says David Cockram of Oliver & Ohlbaum, a media consultancy. "More people are taking more of the pie."
  • Broadcasters already have to pay companies providing "content delivery networks" to ensure their on-demand programming reaches viewers in good quality and without loading-time delays mid-video. Every time a programme is viewed online through their VoD services, the BBC, ITV, Channel 4 and other broadcasters pay a CDN provider such as Akamai, Level 3 or, soon, BT.
  • Today, one half-hour programme costs between 2p and 5p to stream through a CDN every time it is viewed. That may not sound much, but with the BBC iPlayer serving up almost 60m TV shows in November, a broadcaster's CDN costs could already exceed £1m a month.
Sasha Roupell

Sky Store brings 1000+ on-demand movies to Sky Anytime+ | whathifi.com - 0 views

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    Sky Store brings 1000+ on-demand movies to Sky Anytime+ 8 Mar 2012 Sky has expanded its pay-per-view movie offering for customers with Sky Anytime+. The new Sky Store replaces Sky Box Office and has over 1000 films available to watch on-demand. SD movies start at just 99p, rising to £3.99 for blockbuster new movies in HD. Sky also confirmed that Sky Anytime+ will be available to all Sky customers from Easter - a Sky Broadband subscription will no longer be required. Sky Anytime+ delivers a wide range of on-demand content for free as well as offering pay-per-view films. Sky is at pains to point out that its pay-per-view movies, via the new Sky Store if you're an Anytime+ customer, are cheaper than iTunes and Lovefilm in many instances. New releases are £3.49, library movies are £1.99 and special offers are 99p. HD films rather than SD will cost 50p more. Sky Box Office will continue as the place for non-Sky Anytime+ customers to choose from a more limited range of the latest movies on the live channels from £3.49 per title. All Sky TV customers meanwhile can rent movies on a pay-per-view basis from the new Sky Store on laptops via the Sky Go application, which already has a Sky Movies application, too.
Alex Street

Why doesn't the Apple App Store give download figures? Would the truth be unA... - 0 views

  • This is the third in our series of six app-related articles. See also: • It’s all about the design. Essential tips from user experience gurus • Mobile applications: native v Web apps – what are the pros and cons? • What is a mobile Web app? Here’s expert opinion from the W3C • The open market approach: Q&A with GetJar, the No1 independent app store • How museums bring collections to life with augmented reality
  • will an iPhone app deliver return on investment (ROI)
  • ll you can do are some crude calculations based on the three numbers that Apple releases
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  • extra cost of adding a second and third smartphone platform is 30-50 percent of the original investment.
  • Average revenue per paid-app: US $6,259.78.
  • normal for an app to cost US $50,000 to
  • don’t get picked by the Apple reviewers, you don’t get featured.
  • iPhone users have on average 37 apps on their phones
  • cross-promote your app for free
  • SMS/email opt-in lists,
  • media love writing about anything you do;
  • , mobiThinking is not alone in querying the economics of the App Store model: see Tomi Ahonen. And this honest first-hand app experience from Tom Hume, a design director at a London agency called IDEO, is fascinating.
  • What we don’t know is: was it was kept for a year, month, week or day, or did it go straight in the bin.
  • TWC proudly tells us that Weather.mobi gets 25 million unique users a month.
  • same visitor information for the app is confidential.
  • Great apps also have a habit of winning awards
Nick Verkroost

ARM Holdings - business model and licensing - 0 views

  • ARM aims to recover its costs from the future licence revenues of each new technology
  • This would leave the majority of royalties as profits
  • we expect royalties to grow much faster than licence revenues and costs
  • ...3 more annotations...
  • The licence fee is typically several million dollars
  • ARM receives a royalty, typically based on a percentage of the chip price, for every chip sold by the semiconductor company containing ARM technology
  • average of 3-4 years from the time the semiconductor company signs the licence until they start to pay royalties
Nick Verkroost

iSuppli Tears Down Slingbox: Set-top box carries $83.60 bill-of-materials cost - Mobile... - 0 views

  • Sling Media Inc. is betting it's worth $249, the retail price for its Slingbox device. And for each Slingbox sold, Sling Media is investing $83.60 in combined Bill of Materials (BOM) and manufacturing costs
  • A $22 Texas Instruments Inc. TMS320DM641GNZ digital signal processor that performs video/imaging functions. A $7 Philips SAA7173 analog TV video/stereo decoder. A $6 Philips FQ1238 front-end module for the tuner. A $6 Micron Technology Inc. MT48LC4M32B2TG7 128Mbit SDRAM. A $4 Advanced Micro Devices Inc./Spansion S29JL064H90TAI00 64Mbit NOR flash memory.
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