Why 'Straight Outta Compton' had different Facebook trailers for people of different ra... - 0 views
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Ian Forrester on 18 Mar 16The specificity of Facebook's advertising machine lets companies sidestep many potential pitfalls that could prevent them from launching a successful ad campaign. For Universal Pictures, one of the problems Facebook helped them sidestep was the fact that white Americans didn't really know what iconic rap group N.W.A. was, or that Ice Cube and Dr. Dre made music.