The specificity of Facebook's advertising machine lets companies sidestep many potential pitfalls that could prevent them from launching a successful ad campaign.
For Universal Pictures, one of the problems Facebook helped them sidestep was the fact that white Americans didn't really know what iconic rap group N.W.A. was, or that Ice Cube and Dr. Dre made music.
Steven Soderbergh and HBO present Mosaic: A new storytelling experience that lets you choose your own path. Download the free app now. The six-part limited series will air on HBO in January 2018.