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Ian Forrester

Personalised marketing at scale is the next big thing in digital | Media Network | The ... - 0 views

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    "Big data opens up a hyper-personalised marketing opportunity - but creative treads a thin line between relevance and invasiveness"
Ian Forrester

Channel 4 shows off personalised audio with creepy Alien: Covenant ad that knows your n... - 0 views

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    Channel 4 is bolstering its video on demand advertising package with a new ad format that can directly address viewers by their name. Accessing registration data, the company can directly address viewers with an audio personalised digital ad campaign.
Ian Forrester

Facebook app for The Walking Dead created by Red Bee | The Drum - 3 views

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    Red Bee Media has created a personalised Facebook app to drive viewers to season two of The Walking Dead on FOX. The app, aimed at the Facebook fans of the show, as well as family and friends, focusses on a POV film. The film looks at what it is like to be 'left behind' by the walking dead, and uses Facebook Connect and users' webcams to create a personalised experience.  The app goes live early this month.
Ian Forrester

Feed dining club offers personalised menus based on your data | User Experience | Techw... - 0 views

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    "I gave them an insight into my personality. They gave me a menu to match my tastes."
Ian Forrester

BBC testing films that are personalised to each viewer | TechRadar - 0 views

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    No two viewings are the same
Ian Forrester

'Personalised BBC' can algorithmically pander to your prejudices * The Register - 0 views

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    Narrowcasting and the battle of the robots
Ian Forrester

BBC's future-gazing revealed | News | Broadcast - 0 views

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    "The BBC is developing personalised dramas, radio shows that talk directly to listeners, and technology to record live events remotely, as it looks to shape the future of broadcasting."
Ian Forrester

Personalized Children's Books, and More | Wonderbly - 0 views

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    Personalised childrens books
Ian Forrester

Nothing will be the same again - BBC's Visual Perceptive Media project will e... - 0 views

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    Nothing will be the same again - BBC's Visual Perceptive Media project will end the shared story experience
Ian Forrester

Episode 44: Is Perceptive Media The Future of Education? - PsychTech: The Psychology an... - 0 views

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    BBC R&D is working on a Visual Perceptive Media project that uses information about the viewer to tailor video content. This week we discuss the effect that technology like this might have on advertising, entertainment, and especially education. Imagine what it would be like for a lesson to play your favorite music, reference your favorite movies, or use your favorite colors? That's the type of school we want to go to.
Ian Forrester

Creating object-based experiences in the real world | Technical Papers | IBC - 0 views

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    "The move towards end-to-end IP between media producers and audiences will make new broadcasting systems vastly more agnostic to data formats and to diverse sets of consumption and production devices. In this world, object-based media becomes increasingly important; delivering efficiencies in the production chain, enabling the creation of new experiences that will continue to engage the audience and giving us the ability to adapt our media to new platforms, services and devices."
Ian Forrester

Doing things for a purpose through the (new) medium of broadcasting | Pervasive Media S... - 0 views

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    "Doing things for a purpose through the (new) medium of broadcasting From virtual reality uprisings to cooking shows that respond as you slice and dice, the team at BBC R&D share their very latest experiments and ideas."
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