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Personalised marketing at scale is the next big thing in digital | Media Network | The ... - 0 views

www.theguardian.com/...lised-marketing-digital-future

personalised marketing scale guardian the guardian network media privacy internet perceptivemedia perceptiveradio perceptive broadcast tv radio

shared by Ian Forrester on 28 Mar 15 - No Cached

Ian Forrester on 28 Mar 15

"Big data opens up a hyper-personalised marketing opportunity - but creative treads a thin line between relevance and invasiveness"

<div class="cArrow"> </div><div class="cContentInner">"Big data opens up a hyper-personalised marketing opportunity - but creative treads a thin line between relevance and invasiveness"</div>

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BBC / For Your Eyes Only - Contagious Communications - 1 views

www.contagious.com/...0924677-bbc-for-your-eyes-only

bbc communications bbcrd perceptivemedia visual marketing

shared by Ian Forrester on 17 Nov 16 - No Cached

Ian Forrester on 17 Nov 16

This story originally appeared on Contagious I/O, our customisable research platform featuring the world's most innovative, creative and effective campaigns and marketing ideas

<div class="cArrow"> </div><div class="cContentInner">This story originally appeared on Contagious I/O, our customisable research platform featuring the world's most innovative, creative and effective campaigns and marketing ideas</div>

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Why Is Apple Building Mood Sensors? ⚙ Co.Labs ⚙ code + community - 0 views

www.fastcolabs.com/...is-apple-building-mood-sensors

perceptivemedia apple mood sensors labs patent technology perceptive

shared by Ian Forrester on 10 Feb 14 - No Cached

Ian Forrester on 10 Feb 14

Marketing has always been about playing the heartstrings, but don't think Apple's new patent on mood-sensing technology is going to revolutionize the field, says mood-tracking technology researcher Whitney Erin Boesel

<div class="cArrow"> </div><div class="cContentInner">Marketing has always been about playing the heartstrings, but don't think Apple's new patent on mood-sensing technology is going to revolutionize the field, says mood-tracking technology researcher Whitney Erin Boesel</div>

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ReCAP | Real-time Content Analysis & Processing - 0 views

recap-project.com

metadata recap content analysis processing media

shared by Ian Forrester on 23 May 17 - No Cached

Ian Forrester on 23 May 17

"Real-time Content Analysis and Processing (ReCAP) is a project co-funded by the European Union's Horizon 2020 Programme. ReCAP will bring to market a range of automatic content analysis services to form an affordable, scalable and flexible platform designed to enhance metadata-driven media workflows and realise the value of historical content archives."

<div class="cArrow"> </div><div class="cContentInner">"Real-time Content Analysis and Processing (ReCAP) is a project co-funded by the European Union's Horizon 2020 Programme. ReCAP will bring to market a range of automatic content analysis services to form an affordable, scalable and flexible platform designed to enhance metadata-driven media workflows and realise the value of historical content archives."</div>

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Massive Attack / Massively Personalised Remixes - Contagious Communications - 0 views

www.contagious.com/...massively-personalised-remixes

attack personalised communications perceptivemedia marketing music app massiveattack media

shared by Ian Forrester on 17 Nov 16 - No Cached

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