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Channel 4 is bolstering its video on demand advertising package with a new ad format that can directly address viewers by their name. Accessing registration data, the company can directly address viewers with an audio personalised digital ad campaign.

No two viewings are the same

Red Bee Media has created a personalised Facebook app to drive viewers to season two of The Walking Dead on FOX. The app, aimed at the Facebook fans of the show, as well as family and friends, focusses on a POV film. The film looks at what it is like to be 'left behind' by the walking dead, and uses Facebook Connect and users' webcams to create a personalised experience.  The app goes live early this month.

This television uses facial recognition technology to locate its viewer, then rotates its screen to face them.

BBC R&D is working on a Visual Perceptive Media project that uses information about the viewer to tailor video content. This week we discuss the effect that technology like this might have on advertising, entertainment, and especially education. Imagine what it would be like for a lesson to play your favorite music, reference your favorite movies, or use your favorite colors? That's the type of school we want to go to.

From the narrative to the color grading and score.

The brand also wants U.S. and Puerto Rico viewers to call their own mom, anywhere in the world, for free.

Netflix is to consider new interactive storytelling technology for their TV dramas

"Steven Soderbergh's latest project-an interactive smartphone app called Mosaic-required covering most of the walls in a Chelsea loft with color-coded cards and notes. The app contains a 7-plus-hour miniseries about a mysterious death, but because viewers have some agency over what order they watch it in and which characters' stories they follow, each scene-and the point at which it should be introduced-had to be meticulously planned so that no detail was revealed too late or too soon. "

From period dramas to contemporary soap operas, the art of the television writer is to interweave characters and storylines into a satisfying whole.

Interesting documentary by Mozilla showcasing Popcorn.JS