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Irene V.

Marketing trends in 2012 | B&T - 0 views

www.bandt.com.au/...marketing-trends-in-2012

marketing trends

shared by Irene V. on 26 May 12 - No Cached
  • Irene V. on 26 May 12
     
    Marketing trends in 2012 25 January, 2012 Madeleine Ross comments "Opportunities go begging in a market ripe for the brave," says Deloitte chief marketing officer David Redhill, and that's certainly the attitude of many marketers looking at the next 12 months. In this year's tough economic climate, with financial trouble plaguing most of Europe and the USA, Australian marketers will be cautious, but that doesn't mean they'll stop spending. Local consumers have grown accustomed to being circumspect and are now looking to do business with reliable institutions. According to Commonwealth Bank's chief marketing and online officer, Andy Lark: "if you're trusted and you've got a good brand, you're in a good position." Reports of flailing foreign economies won't wreak the same havoc they used to on the industry, with agencies and clients now looking towards the  potential downturn as an opportunity to cleverly and cost-effectively win over customers at their most vulnerable. "There is a lot of caution in the market and we are as circumspect as the next business," says Redhill. "But at the same time marketers who invest in brands in downtime are usually the winners because they will emerge stronger as competitors shrink their budgets and reel in their more expansive plans."  The Tontine Group's product development and marketing manager, Lucinda Kew, agrees: "It is actually the brands that invest through difficult times which end up getting the best results because… you're resonating with people and when they get through those difficult times, hopefully you're their brand of choice." More for the same The Commonwealth Bank, bedding manufacturer Tontine and financial advisory firm, Deloitte all plan to maintain their marketing spends this year. That's a relief for agencies, especially in the midst of rumours about a 'race to the bottom' where agencies are fighting for clients and remuneration offers are slumping. But that's not to say brands or agencies can r
Irene V.

Harvard Business Review:The Future of Work & Social Business Leadership Gamification | ... - 0 views

webtechman.com/...siness-leadership-gamification

harvard business future social leadership gamification social media media web 2.0

shared by Irene V. on 25 May 12 - No Cached
  • This progressive path of innovation in the Enterprise is leading us to the next level of deeper Engagement through Gamification to support real Social Business.
  • how games will transform work, from repetitive call-center jobs to high-level teams who must collaborate with members dispersed around the globe. The authors show why you must begin building a game strategy now
  • strategy that includes a focus on engagement in the process of accomplishing business objectives will help achieve higher levels of success
  • ...10 more annotations...
  • exponential value
  • game theory
  • game mechanics
  • unlock deeper meaning
  • is easier though collaboration
  • will reduce risk and increase the return on investment
  • Game Elements can make Leadership easier today.
  • gamifying” their work environments in order to improve the quality of leadership — not in the future but right away
  • e benefits of network effects
  • beyond supporting internal collaboration, to include external partners and customers
Irene V.

Levels of aspiration - (37signals) - 0 views

37signals.com/...3200-levels-of-aspiration

aspiration levels pyramid

shared by Irene V. on 08 Aug 12 - No Cached
  • Irene V. on 08 Aug 12
     
    used for  programing, geographical and technical hierarchies
Irene V.

An Integrated Model of Information Systems Adoption in Small Businesses by James Y.L. T... - 0 views

papers.ssrn.com/...papers.cfm

information technology adoption small business model

shared by Irene V. on 11 Jul 12 - No Cached
  • Based on theories from the technological innovation literature, this study develops an integrated model of information systems (IS) adoption in small businesses. The model specifies contextual variables such as decision-maker characteristics, IS characteristics, organizational characteristics, and environmental characteristics as primary determinants of IS adoption in small businesses. A questionnaire survey was conducted in 166 small businesses. Data analysis shows that small businesses with certain CEO characteristics (innovativeness and level of IS knowledge), innovation characteristics (relative advantage, compatibility, and complexity of IS), and organizational characteristics (business size and level of employees' IS knowledge) are more likely to adopt IS. While CEO and innovation characteristics are important determinants of the decision to adopt, they do not affect the extent of IS adoption. The extent of IS adoption is mainly determined by organizational characteristics. Finally, the environmental characteristic of competition has no direct effect on small business adoption of IS.
Irene V.

Community resilience and adaptation - 0 views

learningforsustainability.net/...resilience.php

community resilience adaptation

shared by Irene V. on 09 Aug 12 - Cached
  • A number of other sections in the site follow-on naturally from a consideration of resilience. Two useful tools for resilience-building in complex socio-ecological systems are structured scenarios and adaptation and adaptive management. People use scenarios to envision alternative futures and the pathways by which they might be reached. By envisioning a range of alternative futures and actions that might achieve or avoid certain outcomes, communities can identify and choose resilience-building policies. Active adaptive management can be used as an approach that views policy as a set of experiments designed to reveal processes that build or sustain resilience. It requires, and facilitates, a social context with flexible and open institutions and multi-level governance systems that allows for social learning.
  • The resilience perspective embraces the dynamic character of communities and human-ecosystem interactions and sees multiple potential pathways within them. It provides a powerful way of understanding how a community’s positive response to change can be strengthened and supported.
  • A high level of social capital means that they have access to good information and communication networks in times of difficulty, and can call upon a wide range of resources
  • Irene V. on 09 Aug 12
     
    Para hablar dentro de la metodologia o dentro de las practicas, la estrategia o el marco, o los lineamientos... de RESILENCIA. herramientas para construir resilencia. Esenarios estructurados ayudan a desarrollar políticas en este sentido. La Administración adaptativave esas politicas como experimentos diseñados para revelar procesos que puedan o construir o sostener la resilencia. Contexto flexible, abierto, con direccion distribuida en multiples niveles que dan espacio y permiten el aprendizaje social.
Irene V.

No Vacation Nation by John de Graaf - YES! Magazine - 0 views

www.yesmagazine.org/...no-vacation-nation

vacation nation work happiness sustainability

shared by Irene V. on 24 May 12 - No Cached
  • r, working less is essential to a sustainable environment
    • Irene V.
      Irene V. on 24 May 12
       
      ES Lo unico rescatable de este articulo, pero es buen comentario
  • It’s time to begin trading gains in productivity for time instead of for stuff. A study by the Center for Economic and Policy Research found that simply by cutting our work time to European levels, we could reduce our energy use and carbon footprint by 25-30 percent. It would also make us happier—Forbes magazine reported that the four happiest nations on earth—Denmark, Finland, the Netherlands, and Sweden—are all characterized by the comparatively short working hours and attentiveness to work-life balance.
Irene V.

The Rise of the New Economy Movement by Gar Alperovitz - YES! Magazine - 0 views

www.yesmagazine.org/...se-of-the-new-economy-movement

shared by Irene V. on 24 May 12 - No Cached
  • Public Banking
    • Irene V.
      Irene V. on 24 May 12
       
      tendencias
  • how to put an end to the most egregious social and economically destructive practices in the near term; how to lay foundations for a possible transformation in the longer term.
  • challenge
  • ...23 more annotations...
  • range of economic models that change both ownership and ecological outcomes. Co-ops, for instance,
  • system
  • The broad goal is democratized ownership of the economy for the “99 percent” in an ecologically sustainable and participatory community-building fashion. The name of the game is practical work in the here and now—and a hands-on process that is also informed by big picture theory and in-depth knowledge.
  • real world projects—from solar-powered businesses to worker-owned cooperatives and state-owned banks
  • Many are self-consciously understood as attempts to develop working prototypes in state and local “laboratories of democracy” that may be applied at regional and national scale when the right political moment occurs.
  • The “New Economy Movement” is a far-ranging coming together of organizations, projects, activists, theorists and ordinary citizens committed to rebuilding
  • participation and green concerns
  • Other models fit into what author Marjorie Kelly calls the “generative economy”—efforts that inherently nurture the community and respect the natural environment
  • socially responsible
  • corporation designed to benefit the public
  • responsible banking
  • social enterprises” use profits for social or community serving goals
  • new banking
  • credit union
  • What to do about large-scale enterprise in a “new economy”
  • A range of new theorists have also increasingly given intellectual muscle to the movement. Some, like Richard Heinberg, stress the radical implications of ending economic growth. Former presidential adviser James Gustav Speth calls for restructuring the entire system as the only way to deal with ecological problems in general and growth in particular. David Korten has offered an agenda for a new economy which stresses small Main Street business and building from the bottom up. (Korten also co-chairs a “New Economy Working Group” with John Cavanagh at the Institute of Policy Studies.) Juliet Schor has proposed a vision of “Plentitude” oriented in significant part around medium-scale, high tech industry. My own work on a Pluralist Commonwealth emphasizes a community-building system characterized by a mix of democratized forms of ownership ranging from small co-ops all the way up to public/worker-owned firms where large scale cannot be avoided. The movement obviously confronts the enormous entrenched power of an American political economic system dominated by very large banking and corporate interests. Writers like Herman Daly and David Bollier have also helped establish theoretical foundations for fundamental challenges to endless economic growth, on the one hand, and the need to transcend privatized economics in favor of a “commons” understanding, on the other. The awarding in 2009 of the Nobel Prize to Elinor Ostrom for work on commons-based development underlined recognition at still another level of some of the critical themes of the movement.
  • Social Venture Network
  • Worker Cooperatives
  • Consumer Cooperative Management
  • Business Alliance for Local Living Economies
  • Farmer Cooperatives
  • Community Land Trust Network
  • Sustainable Business Council
Irene V.

Horizontalidad: Where Everyone Leads by Marina Sitrin - 0 views

www.yesmagazine.org/...ontalidad-where-everyone-leads

shared by Irene V. on 24 May 12 - No Cached
  • The autonomous social movements in Argentina are part of a global phenomenon. From Latin America to South Africa to Eastern Europe and even in the United States and Canada, people are creating the future in the present. These new movements are built on direct democracy and consensus, and they make space for all to be leaders.
  • Horizontalidad is the word that has come to embody these new social arrangements and principles of organization
  • implies democratic communication on a level plane and involves—or at least strives towards—non-hierarchical and anti-authoritarian creation rather than reaction. It is a break with vertical ways of organizing and relating.
  • ...1 more annotation...
  • goal of creating “power with” one another. They organize themselves in every aspect of their lives, both independently and in solidarity with others. It is a process of continuous creation, constant growth and the development of new relations, with ideas flowing from these changing practices.
Irene V.

Gartner Says By 2015, More Than 50 Percent of Organizations That Manage Innovation Proc... - 0 views

www.gartner.com/...page.jsp

gamification trends predictions research 2011

shared by Irene V. on 25 May 12 - No Cached
  • By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes
  • By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than 70 percent of Global 2000 organizations will have at least one gamified application
  • Gamification describes the broad trend of employing game mechanics to non-game environments such as innovation, marketing, training, employee performance, health and social change
  • ...3 more annotations...
  • The goals of gamification are to achieve higher levels of engagement, change behaviors and stimulate innovation. The opportunities for businesses are great – from having more engaged customers, to crowdsourcing innovation or improving employee performance.
  • four principal means of driving engagement using gamification: 1. Accelerated feedback cycles. In the real world, feedback loops are slow (e.g., annual performance appraisals) with long periods between milestones. Gamification increases the velocity of feedback loops to maintain engagement. 2. Clear goals and rules of play. In the real world, where goals are fuzzy and rules selectively applied, gamification provides clear goals and well-defined rules of play to ensure players feel empowered to achieve goals. 3. A compelling narrative. While real-world activities are rarely compelling, gamification builds a narrative that engages players to participate and achieve the goals of the activity. 4. Tasks that are challenging but achievable. While there is no shortage of challenges in the real world, they tend to be large and long-term. Gamification provides many short-term, achievable goals to maintain engagement.
  • Where games traditionally model the real world, organizations must now take the opportunity for their real world to emulate games," said Mr. Burke. "Enterprise architects must be ready to contribute to gamification strategy formulation and should try at least one gaming exercise as part of their enterprise context planning efforts this year
Irene V.

Fitocracy | The Fitness Social Network To Level Up In Real Life - 0 views

www.fitocracy.com

fitness social health fitocracy game gamification user motivation

shared by Irene V. on 26 May 12 - No Cached
  • Irene V. on 26 May 12
     
    ejemplo
Irene V.

Social Software: What It Is And How It Impacts Individuals And Organizations - A Report... - 0 views

www.masternewmedia.org/...social_software_what_it_is.htm

web2.0 trends socialsoftware adoption technology change

shared by Irene V. on 11 Jul 12 - Cached
  • Social software is whatever software or online network that enables users to interact and share knowledge in a social dimension, emphasizing the human potential instead of the technology that makes the exchange possible
  • reshaping the way in which collaboration happens
  • new generation organizations.
  • ...26 more annotations...
  • These were 3D or virtual worlds (eg Second Life), photo publishing (eg Flickr), digital storytelling and podcasting
  • empowers individuals to: Make It – i.e. user-driven content Name It – i.e. social bookmarking referred to as folksonomy Work on It – i.e. mass collaboration or crowdsourcing Find It – i.e. online product search generating the new business model, Long Tail.
  • landscape is dynamically changing
  • Innovators: Brave people - pulling the change. Innovators are very important communicators. Early Adopters: Respectable people - opinion leaders, try out new ideas, but in a careful way. Early Majority: Thoughtful people - careful but accepting change more quickly than the average. Late Majority: Sceptical people - will use new ideas or products only when the majority is using it. Laggards: Traditional people - caring for the "old ways", are critical towards new ideas and will only accept it if the new idea has become mainstream or even tradition.
  • little causes have big effects; and changes happen not gradually but at one dramatic moment.
  • estimate target groups for communication purposes as well
  • The characteristics of the exceptional people who start epidemics
  • They are the messengers who spread social messages.
  • Connectors: People with a special gift for bringing the world together, people specialists, know lots of people and are able to make social connections. Mavens: Information specialists and problem solvers with social skills who like to share their knowledge. Salespeople: Have the skills to persuade when we are unconvinced of what we are hearing.
  • creating "contagious" social change
  • enables people to rendez-vous, connect or collaborate through computer mediated discussion and to form online communities. Broadly conceived, this term could encompass older media such as mailing lists but some would restrict its meaning to more recent software genres such as blogs and wikis."
  • intrinsic motivation
  • new challenges and a desire to make things better
  • empowered, professional and extremely resourceful.
  • confidence
  • characteristic of the "blogger"
  • (the early adopters) are ready to engage with social software: "I believe that it is the autonomy and freewill that has caught the attention of the second wave and it is their ability to "do it for themselves" that will be the sustainable feature of their ongoing elearning practices. It is the simplicity and ease of use of these social networking tools that has brought most success in the shortest amount of time during the [Framework] projects run in 2006."
  • it is a learned skill...if we want to communicate, through using blogs, we have to comment ...we have to have the confidence to 'talk' and build a profile. Commenting is a good starting point even if it is just to say 'thank you'."
  • meaning of groups, networks and communities.
  • blurring
  • linking and the forming of networks and/or communities that evolve from its use that many find so attractive.
  • Siemens’ Connectivism theory and is further supported by Stuckey and Arkell (2006) who state that, "The current mantra for knowledge management is connect don’t collect". (p 7)
  • "the importance of communities of practice and their generative knowledge building capacity"
  • The Domain – a shared interest The Community – Engaging in joint activities and discussions, help each other, and share information. The Practice - They develop a shared repertoire of resources: experiences, stories, tools, ways of addressing recurring problems - in short a shared practice.
  • A key element of linking, networking and forming communities of practice is "trust". You need to have trust in the judgments of the people with whom you are connecting. Trust is the basis of all human interactions. Boone in Stuckey and Arkell (2006 p 7) states, "I don’t want raw data, I don’t want information, I want the judgments of people I can trust".
  • Ownership – Fundamental to the whole "revolution" is the fact that individuals can now ‘own’ their own space on the Web – moving from being consumers to becoming contributors and collaborators. Sites that allow individuals to create and maintain their own collections of photos, videos, music and bookmarks online are examples of this. Personalization – the ability to customize the interface of many of these sites is an example of the personalized approach. But personalization goes a lot deeper with this, and includes the ability to actually ‘construct’ the way in which information is represented, where it comes from, how it is used etc. Participation – the move from simply publishing or participation is another hallmark of this software. Even blogs, while being a personal publishing tool, allow for participation – at one level through the comments that can be left, and at another through the communities of interest that develop. Aggregation – the availability of software that makes use of RSS (Really Simple Syndication) demonstrates how information from one source can so easily be integrated into another. Sites that allow individuals to create their personal aggregations of news feeds, blog links, and other feeds, such as NetVibes and PageFlakes, are good examples of this. Other sites such as Technorati illustrate how easily communities of interest can be formed through the aggregation of people’s blog entries.
Irene V.

Evolutionary theory - IS Theory - 0 views

istheory.byu.edu/...Evolutionary_theory

evolutionary theory

shared by Irene V. on 13 Jul 12 - No Cached
  • selection as operating at the level of the firm with some firms surviving the competitive environment while others perish
  • distinction between evolutionary and evolutionist theories. Evolutionary theories concern themselves with the mechanisms that produce change while evolutionist theories address the direction of change and its final destination
  • Irene V. on 13 Jul 12
     
    hablando de evolucion en el mundo laboral
Irene V.

Is Your Company Using Happiness To Drive Success? | Sustainable Brands - 0 views

www.sustainablebrands.com/...overlooking-key-driver-success

company using happiness success sustainable brands metrics business program

shared by Irene V. on 10 Aug 12 - No Cached
  • In the traditional, profit-driven model of business, money does, by definition, equal happiness. But as the focus for many organizations expands beyond profits to include a host of other factors (e.g., their environmental and social impacts), a satisfied workforce becomes a more reliable indicator of organizational well-being, and an important means to achieving true triple-bottom-line success. Employee happiness surveys have grown in popularity since the rise of such assessments on a larger scale; countries including Bhutan, France and the UK have adopted a “happiness index” as an alternative prosperity measure to GDP, using the findings to help inform future policy. Applying this methodology to business, more and more organizations - including companies such as Zappos and Nestlé Purina - are correlating employee well-being levels to productivity, which in turn informs profitability.
  • Irene V. on 10 Aug 12
     
    otro parrafo
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