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Enrique Rubio Royo

How companies are benefiting from Web 2.0 - McKinsey Quarterly - Business Technology - ... - 0 views

  • The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business.
  • benefits such as increased knowledge sharing and more effective marketing
  • a measurable effect on the business
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  • we have tracked the rising adoption of Web 2.0 technologies, as well as the ways organizations are using them
  • are deriving measurable business benefits from their investments in the Web
  • We asked them about the value they have realized from their Web 2.0 deployments in three main areas
  • within their organizations
  • externally, in their relations with customers
  • in their dealings with suppliers, partners, and outside experts.
  • 69 percent
  • measurable business benefits
  • more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues
  • Companies that made greater use of the technologies, the results show, report even greater benefits
  • for example,
  • the factors driving these improvements
  • management practices that produce benefits
  • types of technologies
  • organizational and cultural characteristics
  • We found that successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a “networked company,”
  • Web 2.0 technologies improve interactions with employees, customers, and suppliers at some companies more than at others.
  • factors that contribute most significantly to the successful use of these technologies.
  • adoption, breadth of employee use, and satisfaction
  • We then analyzed how these scores correlated with three company characteristics: the competitive environment (using industry type as a proxy), company features (the size and location of operations), and the extent to which the company actively managed Web 2.0.
  •  
    "We found that successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a "networked company,"
Enrique Rubio Royo

Brightidea, Inc. Products - WebStorm - 0 views

  • WebStorm to gather and manage ideas from unlimited numbers of employees or customers
  • Are You Leveraging Employee & Customer Feedback?
  • Long-term success in any competitive marketplace demands constant innovation. Lasting innovation requires a steady flow of new ideas. The effectiveness of a company’s innovation efforts is measured by how well promising ideas are selected, nurtured, and transformed into tangible products and services. 
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  • WebStorm
  • is an Idea Collection and Ranking Portal that facilitates the innovation process by allowing organizations to: Collect ideas and feedback from employees about new work processes, cost cutting and new product / service ideas. Solicit feedback & suggestions from customers about product features, new products, marketing and more. Run open innovation contests and competitions - open to the public or existing users.
  • Corporate "Social Networks" for Innovation & Idea Management
  • Businesses have only recently started to realize the potential that Web 2.0 technologies present to the workplace.
  • Incorporating the social networking paradigm in a business environment has many benefits: Increases participation by orders of magnitude over traditional methods. Drastically shortens timeframes of idea collection and evaluation. Promotes collaboration on the creation and refinement of new ideas. Fosters a sense of shared involvement in customers and employees. No end-user training is required.
  • Senior leaders of all types of corporations are pointing to innovation as being critical to the growth and survival of their firms. Yet all too often, internal processes for fostering innovation are lacking.
  • open innovation social network
  • a powerful tool for accessing the creativity and experience of your customers and employees. It can be configured for internal company use or opened up to customers and partners.
  • include: Idea Collection User Voting and Commenting Real-Time Duplicate Checker Microsoft Office Integration Video Uploads (automatic conversion to Flash Video) Single Sign-On (enhanced support for SAML 1.1) Configurable Micro-Site (landing page with company branding) Dashboard reports User Profiles Blogging Capability
  • WebStorm can be configured as the front-end interface to Brightidea’s Platform. Platform is a comprehensive suite of tools used to manage ideas from conception to reality, with modules for research collaboration, cost estimation and revenue forecasting, and more.
  •  
    Long-term success in any competitive marketplace demands constant innovation. Lasting innovation requires a steady flow of new ideas. The effectiveness of a company's innovation efforts is measured by how well promising ideas are selected, nurtured, and transformed into tangible products and services
Enrique Rubio Royo

The Creative Personality: Ten paradoxical traits of the - 0 views

  • Of all human activities, creativity comes closest to providing the fulfillment we all hope to get in our lives
    • Enrique Rubio Royo
       
      De todas las actividades humanas, la creatividad es la que mas se acerca a darnos ese sentimiento de realización personal, que todos desewamos alcanzar en nuestras vidas.
    • Enrique Rubio Royo
       
      ¿Cuál es el misterioso proceso por el que la gente creativa, aporta nuevas ideas, nuevas cosas? (durante 30 años el autor se ha dedicado a investigar ¿cómo vive y trabaja la gente creativa?. He dedicado 30 años de investigación sobre cómo las personas creativas vivir y trabajar, para hacer más comprensible el misterioso proceso por el cual ellos vienen con nuevas ideas y nuevas cosas
  • What makes us different from apes--our language, values, artistic expression, scientific understanding, and technology--is the result of individual ingenuity that was recognized, rewarded, and transmitted through learning
    • Enrique Rubio Royo
       
      Aquello que nos diferencia de los monos (nuestro lenguaje, valores, expresión artística, conocimiento científico, y tecnología), es el resultado de la ingenuidad individual reconocida, premiada, y trasmitida a través del Aprendizaje.
  • But creativity also leaves an outcome that adds to the richness and complexity of the future
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  • 30 years of research to how creative people live and work
  • their ability to adapt to almost any situation and to make do with whatever is at hand to reach their goals.
    • Enrique Rubio Royo
       
      Adaptabilidad a casi cualquier situación, y soluciones con lo que se dispone (resolución de problemas)
  • it's complexity
    • Enrique Rubio Royo
       
      El rasgo mas característico de las personas creativas es su COMPLEJIDAD.
    • Enrique Rubio Royo
       
      Multitud de individuos en uno solo, en cuanto a tendencias que muestran, a la hora de pensar y actuar. A continuación. se muestran los 10 rasgos mas característicos (según el autor), integrados en un solo individuo, y en continua tensión dialéctica entre ellos.
  • a "multitude."
  • dialectical tension
  • 1. Creative people have a great deal of physical energy, but they're also often quiet and at rest.
    • Enrique Rubio Royo
       
      La personalidad creativa, durante su actividad, despliega una gran energía física, pero también frecuentemente semuestra reflexivo y tranquilo, en reposo.
  • concentration
  • enthusiasm
  • freshness
  • It seems that their energy is internally generated, due more to their focused minds than to the superiority of their genes.
    • Enrique Rubio Royo
       
      Vitalidad que parece proceder de su interios, mas que de su naturaleza física, como resultado de la 'focalización' de su mente.
  • They consider the rhythm of activity followed by idleness or reflection very important for the success of their work
  • 2. Creative people tend to be smart yet naive at the same time.
    • Enrique Rubio Royo
       
      Inteligentes e ingenuos al mismo tiempo.
    • Enrique Rubio Royo
       
      Pensamiento convergente vs divergente. El primero, se mide por los tests de 'coeficiente intelectual' (resolución de problemas racionales, bien definidos y con una solución correcta). Al parecer, la creatividad pudiera requerir un cierto coeficiente intelectual (120), pero por encima del mismo, no necesariamente se es mas creativo. El pensamiento divergente conduce a soluciones resultado de 'acuerdos' (implica fluidez o capacidad para generar gran cantidad de ideas; flexibilidad o capacidad para conmutar de una perspectiva a otra; y originalidad a la hora de proponer asociaciones de ideas). Concluye que, en cualquier caso, el pensamiento divergente requiere, para que sea creativo, del pensamiento convergente, también.
  • the cutoff point is around 120
  • children with very high IQs do well in life, but after a certain point IQ does not seem to be correlated any longer with superior performance in real life.
  • n IQ beyond 120 does not necessarily imply higher creativity
  • to use well two opposite ways of thinking: the convergent and the divergent.
  • Convergent thinking is measured by IQ tests
  • Divergent thinking leads to no agreed-upon solution
  • People often claimed to have had only two or three good ideas in their entire career, but each idea was so generative that it kept them busy for a lifetime of testing, filling out, elaborating, and applying.
  • Divergent thinking
  • involves convergent thinking
  • 3. Creative people combine playfulness and discipline, or responsibility and irresponsibility.
    • Enrique Rubio Royo
       
      La personalidad creativa combina juego y disciplina, responsabilidad e irresponsabilidad.
    • Enrique Rubio Royo
       
      El trabajo creativo, no todo es de 'éxtasis' y diversión, lleva apareado perseverancia, resistencia, tenacidad
  • playfully light attitude
  • doggedness, endurance, perseverance
  • 4. Creative people alternate between imagination and fantasy, and a rooted sense of reality.
    • Enrique Rubio Royo
       
      Alternan entre imaginación y fantasía, con un profundo sentido de la realidad
  • 5. Creative people trend to be both extroverted and introverted.
  • 6. Creative people are humble and proud at the same time.
    • Enrique Rubio Royo
       
      Las personas creativas son humildes y orgullosas al mismo tiempo.
  • in current psychological research, extroversion and introversion are considered the most stable personality traits that differentiate people from each other and that can be reliably measured
  • Creative individuals, on the other hand, seem to exhibit both traits simultaneously
  • At the same time, they know that in comparison with others, they have accomplished a great deal. And this knowledge provides a sense of security, even pride.
  • in Newton's words, "on the shoulders of giants."
  • 7. Creative people, to an extent, escape rigid gender role stereotyping.
  • androgyny is sometimes understood in purely sexual terms, and therefore it gets confused with homosexuality
  • But psychological androgyny is a much wider concept referring to a person's ability to be at the same time aggressive and nurturant, sensitive and rigid, dominant and submissive, regardless of gender.
  • 8. Creative people are both rebellious and conservative.
  • It is impossible to be creative without having first internalized an area of culture
  • 9. Most creative people are very passionate about their work, yet they can be extremely objective about it as well.
  • 10. Creative people's openness and sensitivity often exposes them to suffering and pain, yet also to a great deal of enjoyment
  • A negative impulse is always frustrating
  • Without the passion, we soon lose interest in a difficult task
  • From book: Creativity: The Work and Lives of 91 Eminent People, by Mihaly Csikszentmihalyi, published by HarperCollins, 1996. Retitled as Creativity: Flow and the Psychology of Discovery and Invention.
Enrique Rubio Royo

Perspective On Designing and Managing Knowledge Work - 0 views

  • Horizontal networking often creates dissonance in the vertical enterpriseThe vertical structure of knowledge did not foresee the coming of horizontal networking tools now shaping today’s workplace.
  • Today, there's a lot of chatter about bottom-up versus top-down, the collective wisdom of the organizational crowd, and various related themes.  However, there’s also ongoing dissonance or competition between the methods behind structured and defined organizational forms and activity and the growing world of hyperlinked flows in which knowledge and meaning are built layer by layer, exchange by exchange (all those hyperlinked interactions that increasingly make up what we call "knowledge work") as enabled by social computing.
  • At the heart of the issue is the way work is designed and an organization develops its structure
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  • A primary tool in designing work and structure is job evaluation
  • (and derivatives like accountability mapping and redundancy analysis).  And I don’t mean job evaluation as in assessing job performance – I mean the function that assigns jobs to levels and pay grades based on job “weight” with respect to skill, effort, responsibility and working conditions (the legal criteria for assessing pay equity). I believe that these tools and their underlying assumptions are used to create the skeletal architecture of organizations, the pyramid we all know. 
  • job evaluation (or work measurement in the professional jargon) relies very heavily on the assumption that knowledge is hierarchically structured and, as well, put to use.
  • who has more of the knowledge —on paper—is she or he who deserves to be "higher up" in the organization.
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    "Horizontal networking often creates dissonance in the vertical enterprise. The vertical structure of knowledge did not foresee the coming of horizontal networking tools now shaping today's workplace."
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