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Retailers are also benefiting from more pervasive access to real-time information. Data stored in superfast in-memory computer systems allows store managers to generate reports in real time instead of at the end of a day or week, and new data visualization technologies make that data more comprehensible and actionable. "Now this is on everyone's iPhone or iPad in real time," says Dorf. "The speed at which technology allows us to get access to information is changing things dramatically."

"To increase its omnichannel capabilities even further, John Lewis will also invest in a new merchandise management system from Oracle by 2017. This will replace its legacy solution and work across all of the retailer's stores and facilities."

"The National Retail Federation (NRF) is launching United for Patent Reform, a new coalition co-chaired by NRF and Oracle and comprised of grocery, hotel, retail, restaurant and technology associations and companies. The coalition will pursue patent reform legislation aimed at curbing abuse of the patent system by "patent trolls.""

"With the help of Oracle's support and experience, we have been able to launch an e-Commerce solution that aligns directly with our brand values," said Andrew Vidler, General Manager of Retail at Chemmart Pharmacy. "From a customer perspective, this local approach has the benefit of continuity of care and the convenience of choosing between home delivery or collecting the order at their local pharmacy." 

"According to the study, 46% of retail organizations have intelligent targeting capabilities that provide real-time feedback and advanced insights to enhance customer engagements and increase marketing effectiveness. In contrast, only 31% of total respondents from other industries cited the same level of targeting ability."