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At the Oracle Retail CrossTalk conference in June, key retail executives gathered in downtown Chicago seemed to agree on one thing: omnichannel gets all the buzz these days, and e-commerce is hot, hot, hot - but the brick-and-mortar store remains as important as ever.

Retailer John Lewis is embarking on a four-year project to roll out Oracle's ERP across the business.

Retailer John Lewis is embarking on a four-year project to roll out Oracle's ERP across the business.

"To increase its omnichannel capabilities even further, John Lewis will also invest in a new merchandise management system from Oracle by 2017. This will replace its legacy solution and work across all of the retailer's stores and facilities."

Kohl's and John Lewis are focusing on creating smarter stores with the help of Oracle Retail. Kohl's has implemented Oracle solutions throughout its 1,100 stores.

Technology is an essential ingredient to the success of John Lewis, and the retailer is ploughing £100m into IT initiatives in 2015

(Scroll to article just below ULTA feature:) Attendees at the annual Oracle event were treated to a number of presentations by retail executives, from companies including: Nordstrom, The Gap, John Lewis, adidas, Academy Sports, Chico's, Lilly Pulitzer and more. Recurring themes for sessions centered around omnichannel strategies and improving the customer experience with comprehensive technology solutions. During keynote sessions, Oracle executives talked about the importance of delivering Commerce Anywhere capabilities to retailers. Mike Webster, SVP and GM, Oracle Retail, noted: "You don't have a big data problem, you have a small insight problem…Big Science is the answer." Jill Puleri, Oracle's new SVP and GM, Global Retail Business Unit, discussed ways retailers are using mobile differently to address five elements of disruption: mobility, data breaches, same-day delivery, wearables and weather.