Miami University Selects Oracle CRM On Demand to Overhaul its Admissions System and Facilitate University-Wide Communication - University Business - 0 views
-
Oracle Higher Education on 24 Oct 11The October 24 edition of University Business includes the following article highlighting Miami University's selection of Oracle CRM On Demand to overhaul its legacy admissions system and facilitate University-wide communication. The article notes that the University wanted a customer relationship management (CRM) system that could enhance the admissions process by effectively tracking prospective students - from recruitment to application to matriculation at the University - while simultaneously expanding to meet other University needs - such as alumni relations and current student, faculty and staff communication.