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The March 2014 edition of Campus Technology includes the following article on how universities use constituent relationship management (CRM) tools to support more organized, timely, and personalized student recruitment and retention. The article highlights Valdosta State University's use of Oracle Business Intelligence Enterprise Edition and Oracle Endeca as the user interface for data analysis. The story includes comments from an interview with Andy Clark, vice president for enrollment management, Valdosta State University, who notes that the system helps faculty and staff identify at-risk students. The article also includes comments from an interview with Brian Haugabrook, chief information officer, Valdosta State University, who notes that the university can push important resources to at-risk students through its web portal - and that the school is seeing a resulting spike in tutoring center use earlier rather than later.

The March 2014 edition of Campus Technology includes the following article on how universities use constituent relationship management (CRM) tools to support more organized, timely, and personalized student recruitment and retention. The article highlights Valdosta State University's use of Oracle Business Intelligence Enterprise Edition and Oracle Endeca as the user interface for data analysis. The story includes comments from an interview with Andy Clark, vice president for enrollment management, Valdosta State University, who notes that the system helps faculty and staff identify at-risk students. The article also includes comments from an interview with Brian Haugabrook, chief information officer, Valdosta State University, who notes that the university can push important resources to at-risk students through its web portal - and that the school is seeing a resulting spike in tutoring center use earlier rather than later.