Neiman Marcus generates more than a quarter of revenue online | Internet Retailer - 0 views
-
Oracle Retail on 11 Aug 15Neiman Marcus generates more than a quarter of revenue online so far this year - In its IPO filing, the luxury retailer says it plans to invest more in mobile. "We are able to associate substantially all browsing behavior on our digital platforms with unique individuals," the company states in the filing. "By aggregating this data and employing advanced analytics, we are able to generate a single view of these customers' engagement with our brands. We utilize this data to enhance the interactions with our customers when they are in our stores and personalize the presentation of merchandise to our customers when they shop online." Neiman Marcus uses Bloomreach, Oracle, Rapleaf, RichRelevance, WibiData and in-house services for personalization, according to Top500Guide.com.