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New mobile commerce study shows trends in how consumers of all ages are using their mobile to browse, shop and buy

The "Oracle/ATG Mobile Trends" survey breaks down mobile purchases by age and concludes that mobile shopping is more prevalent among younger consumers, but growing faster among older age groups.

The Sept. 22 edition of 91 Mobiles includes the following article highlighting the results of Oracle's "Opportunity Calling: The Future of Mobile Communications" report. The article notes that around 82 percent of mobile consumers are happy with their cu

The November 1 edition of Campus Technology includes the following article highlighting the recent release of Oracle's "Opportunity Calling: The Future of Mobile Communications - Take Two" report. The article notes that while data consumption continues to rise - owing to the growing number of consumers purchasing smartphones and tablets - mobile device users are still wary about the security of their data.

Oracle's "Opportunity Calling: The Future of Mobile Communications - Take Two" survey.

The Sept. 23 edition of Enterprise Mobile Today includes the following article highlighting the results of Oracle's "Opportunity Calling: The Future of Mobile Communications" report and featuring comments from the OpenWorld press session with Bhaskar Gor

Improving the cross-channel customer experience and optimizing the supply chain ranked as retailers' biggest challenges in a new study by Oracle. The report also found that mobile access is key: Forty percent of retailers said that providing store associates with mobile access to customer, product, inventory and other information is critical to their business, along with providing the entire organization with a more consistent and complete view of the customer (40%)

The study highlights that there are opportunities for retailers to differentiate themselves and win customers through better in-store experiences, more-effective mobile strategies, and increased access to information regarding inventory and pricing. Key findings are broken into the following categories:

"Consumers are enjoying an expanding global marketplace, and they are shopping it with the nearest mobile device," said Jill Puleri, senior vice president and general manager, Oracle Retail. "As retailers embrace this new global, mobile consumer they must also maintain profitability and lay the foundation for ongoing change."

A new survey reveals that 29% of U.S. consumers have made at least one purchase via a mobile phone-more than double the 13% that had done so in November 2009.

29% of respondents have made at least one purchase on their mobile phone, more than double the number in ATG's 2009 survey

For these global consumers convenience and converged commerce is underpinned by mobile. The report found that this is the fastest growing method of shopping in all countries, with 67% of people stating they are using smart-phones and other mobile devices to enhance their shopping experience.

The October edition of Internet Telephony includes the following article highlighting the results of Oracle's "Opportunity Calling: The Future of Mobile Communications," report. The article notes that voice is being overtaken by other communications fea

News, voices and jobs for education professionals. Optimized for your mobile phone.

News, voices and jobs for education professionals. Optimized for your mobile phone.

The August 30 edition of 1 to 1 Magazine includes the following article highlighting the results of Oracle's "Making the Grade: Optimizing the Higher Education Student Experience" report. The article notes that by treating students as valued customers, colleges and universities have the opportunity to develop a highly satisfying multichannel approach that enhances current enrollment and promotes post-graduation involvement. The article also notes that one of the key takeaways from the study is that schools may see an uptick in satisfaction by updating information faster through social media and embracing mobile applications or browsers so students can access homework, class document databases, and student records on the go.