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As retailers enter new markets, improve the online shopping experience, or expand a product category, underlying technologies can determine the success, speed to market and profitability of each venture. In his annual list of strategic issues for the CIO, tech blogger and Oracle Chief Communications Officer Bob Evans estimates that CIOs will fulfill multiple roles and tackle some key business priorities as they work alongside their peers to effect business change and growth.

Article highlighting how Oracle is positioning itself as a leading cloud service provider to federal government clients tasked with major IT initiatives that include moving to the cloud with tight or declining budgets. The article includes comments from Oracle Public Sector's Peter Doolan's keynote address at a government IT conference, suggesting that service-oriented model Oracle is trying to bring to its database offerings could resonate with federal clients who are being asked to undertake major IT initiatives while seeing their budgets decline. Oracle's holistic cloud offering would eliminate the multiple vendors commonly involved in cloud deployments today, a streamlining that should translate into lower costs for customers, which might particularly resonate with federal CIOs. The article also notes that Oracle announced its cloud advancements at the recent Oracle OpenWorld conference.

The Nov. 28 edition of CIO Today includes the follow article announcing Oracle's Enterprise Taxation and Policy Management Self Service solution. The article notes that the Oracle solution provides governments with a cost-effective way to become more interactive with and more responsive to the citizens. The article includes comments from Oracle's Mark Johnson, noting that the solution will ultimately strengthen the tax and revenue authority or taxpayer relationship.

Today, the CIO fulfills a more strategic role, one that impacts the organization's ability to adapt to changing consumer preferences, preserve margins and serve customers.

"As consumers frequent online sites more than ever, they expect to engage with companies' customer service representatives while they are there," explained Mike Webster, senior vice president and general manager, Oracle Retail.

Talbots CIO John Kovac said, "By implementing Oracle's Retail Planning and Optimization Suite we will have a robust platform providing advanced analytics to ensure we have the right balance of inventory when and where our customers need it."