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D'coda Dcoda

Can Cloud Computing Save The American Economy? [11Jun11] - 0 views

  • picture a world where software platforms are available online and easily customizable. Picture a world where compute power is generated off site, available in quantities when and where you need it. And picture a world where information is safely stored, efficiently managed and accessible, when and where you need it. These are cloud infrastructures. The economies of scale, flexibility and efficiency they offer will not only save organizations massive amounts of capital and maintenance costs but emancipate them to apply and use information as never before. An unbelievable opportunity to raise productivity while creating unprecedented opportunities for businesses and workers.
  • Now picture a health-care system where a doctor has medical records at his fingertips, can see x-rays with the click of a mouse, is able to learn and apply the latest diagnostic and surgical technique from anywhere in the world. Think of the efficiencies in hospital supply chains, the delivery of prescription drugs, the processing of billing and insurance claims, reductions in fraud, and the application of best practices for cost controls. The capacity for improvement is endless.  As a matter of fact, these innovations are already being applied in isolated pockets. But for us to seize the opportunity before us it’s imperative that we move from isolated centers of excellence to connected systems of excellence. Pick any industry and systemic improvements like these are available.
  • A new age of innovation and technology advancement is within our grasp – an opportunity for job creation, greater productivity and economic growth. The time for cloud computing is now. We need government and industry to accelerate broad scale adoption of cloud infrastructures so we can reap the rewards of a true information based economy.
Jan Wyllie

Facebook Sees Big Traffic Drops in US and Canada as It Nears 700 Million Users Worldwid... - 0 views

  • Facebook is still growing towards 700 million users, having reached 687 million monthly actives by the start of June, according to our Inside Facebook Gold data service. Most of the new users continue to come from countries that are relatively late in adopting Facebook, as has been the trend for the past year.
  • Facebook is the new AOL:
  • Most prominently, the United States lost nearly 6 million users, falling from 155.2 million at the start of May to 149.4 million at the end of it. This is the first time the country has lost users in the past year. Canada also fell significantly, by 1.52 million down to 16.6 million,
    • Jan Wyllie
       
      Isn't it inevitable that people become bored -- especially when everything looks the same as it does on Facebook
    • Paul Simbeck-Hampson
       
      Oh, it seems I can add a reply... sticky notes... but not to individual comments, only to the clip... Mmmm
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  • The moral of this story is that you can make a business out of simplifying what is chaotic and confusing, but only at the outset. As people become habituated to what at first was scary and headache-inducing, they will move away from controlled experience to more personally managed negotiation of the world.
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    The Facebook's user interface is almost a standardised and boring as Amplify's.
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    @Jan, How would like to see it?
Dan R.D.

Crowdsourcing The Documentary - 0 views

  • "The role of social media is to get everyone to know that we all share the same problems, we all share the same needs, we're all asking for the same rights," says Amr Salama. After using social media to follow and participate in demonstrations that ultimately helped topple former Egyptian President Hosni Mubarak, the Egyptian filmmaker has now used Twitter to gather over 300 gigabytes of documentary video of demonstrations at Tahrir Square and elsewhere as part of a new film about the revolution that may soon be making the rounds at film festivals all over the world.
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    Thought you'd like that one ;)
Paul Simbeck-Hampson

Home | THOUGHTStream | Fulcrum Management Solutions - 0 views

  • It is the only collaboration application that allows you to engage groups of people with the simplicity of email, the workflow of survey tools and the confidence, flexibility and documentation of a professionally facilitated process.
Paul Simbeck-Hampson

The Filter Bubble - 0 views

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    Personalisation is definitely contenscious!
Dan R.D.

Next year you will mostly be working on... [13Jun11] - 0 views

    • Dan R.D.
       
      So it looks like they're full of nonsense!
    • Paul Simbeck-Hampson
       
      They are
  • The future of marketing is "organic marketing", replaces interruptive tactics with customer focused ones.
  • The further disconnection from the desktop and being mobile - using mobile and cloud marketing!
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  • would focus on fostering relationships through engagement rather than sell tactics.
  • EVERYTHING'S CONNECTED.
  • optimisation, location-based services then optimisation of location based mobile services through multi-channel attribution. 
  • Focus next year is on mobile/tablet devices
  • Apps, the cloud, mobile versions, enabling everybody to easily access their digital world.
Paul Simbeck-Hampson

Identify Website Goal Values & Win: Excellent Analytics Tips # 19 < Test - 0 views

  • #1: Assign campaign codes &amp; track offsite converting goals (micro-conversions).
  • #2: Uniquely track online micro-conversions in offline systems.
  • #3: Get the current "faith based" number from Finance.
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  • #4: Use "relative goal values."&nbsp;
  • #5: Use $1 as the goal value for all the outcomes.&nbsp;
Jan Wyllie

Next time with feeling - Sentiment Analysis hocum [20Jun11] - 0 views

  • The data that twitter can supply is good for basic mentions, the basic smell of the situation - just not it's meaning -good/ bad, action required, not required. It's a canary in the mine, but it can't tell you what gas it is. This what many brand/ marcomms research dashboards supply - but many aren't optimised for the 'now take action' moment - they are mostly like webcams of rivers - an ongoing situation goes on. What does work is smart , linguistics trained researchers, alerted by flagged moments in data inputs, then raking through data/ tweets to find meaning. Machines are useful for sorting these out but real meaning comes from human analysis still. Your engineers could help by writing some scripts that help the sifting/ alerting. Everywhere data is used for analysis, a human is required for the real interpretation. The robots just aren't that smart yet.
Dan R.D.

Who Won the Presidential Debate? Facebook Gives Some Clues - 0 views

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    Here's some data from Likester, a startup that's all about analyzing the data in Facebook Likes, on who "won" the debate in terms of sheer popularity with everyday American Facebook users.
D'coda Dcoda

GPS Users Fear Getting Lost In Wireless Expansion : NPR [13Jun11] - 0 views

  • GPS devices have become ubiquitous: Millions of drivers rely on them for directions.
  • The government hopes to construct a new air traffic control system based on GPS navigation rather than the use of radar.
  • They've also become an important tool in agriculture.
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  • But a multibillion-dollar proposal to provide broadband Internet access using satellites and a network of 40,000 antennas could interfere with their devices. This could potentially make it harder for first responders to find emergencies, aviators to fly and drivers to navigate
  • In a video on its website, LightSquared offers an enticing vision:
  • "Wireless devices will work in every single part of the country," the video explains. "People will be able to send e-mail from the Grand Canyon. Download a full-length movie in mere minutes while on the move. Make a phone call far away from Anywheresville."
  • the problem is that the radio signals the broadband carrier wants to use for its wireless network would interfere with signals GPS uses.
  • the government's own tests have shown the LightSquared signals cause some GPS receivers to lose signal strength and others were knocked out entirely.
  • 'A Zoning Dispute'
  • part of the radio spectrum which the FCC granted to LightSquared is right next door to the part of the spectrum GPS services use.
D'coda Dcoda

Pachube - data infrastructure for the Internet of Things - 0 views

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    Store, share & discover realtime sensor, energy and environment data from objects, devices & buildings around the world. Pachube is a convenient, secure & scalable platform that helps you connect to & build the 'internet of things'
D'coda Dcoda

Study: Most Americans Want Gamifications At Work [08Jun11] - 0 views

  • 55 percent of Americans are interested in working for a company that uses gamification to increase productivity, according to a new survey by consulting firm Saatchi &amp; Saatchi S. In its report titled "Engagement Unleashed: Gamification for Business, Brands and Loyalty", the agency found that around half of online Americans play social game during a typical day -- 28 percent of them who work play them more than 30 minutes a day at their jobs.
  • 37 percent of survey respondents said they prefer to hear about a new product via online game experiences, versus the 44 percent who said they prefer email and the 3 percent that prefer TV or radio advertisements
  • Among smartphone owners, 75 percent of participants want to play clues-based challenges from brands, and 85 percent would be willing to play them for at least half an hour for the chance to win a $100 cash prize
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  • Of those interested in game challenges tied to products, 27 percent said they would be likely to try out a challenge sponsored by a large corporate brand, and 64 percent said they would try it if sent by a friend or family member.
  • “Leaders are beginning to understand the enormous opportunities that games hold for businesses, brands and people," says Saatchi S co-founder and CEO Judah Schiller. Games, challenges and the notion of weaving fun and play into the fabric of society is tantamount to a renaissance."
  • He added, Well-designed games have the potential to create dynamic, rich and deeply enjoyable experiences that can foster innovation, reinforce positive behavior and increase engagement."
Paul Simbeck-Hampson

Ideal Marketing Mix A Combo of Digital and Physical Communications, Survey Says - 0 views

  • Pitney Bowes also noted that 12 percent of respondents added mobile marketing in the past year, and another nine percent added QR codes. Thompson-Van said this wasn’t bad for marketing methods that weren’t even being discussed 12 months ago.
D'coda Dcoda

Contact Centers Not Prepared for Deluge of Social Media Customers - 0 views

  • Customer support rules are rapidly changing, as unprecedented numbers of customers use social media channels to express options, seek assistance and purchase products. Customers have quickly adopted Facebook, Twitter and Google, as their primary means for gathering information regarding a company’s products and services. In many cases social media customers receive support from multiple departments within a company but are isolated from the contact center. This is because the traditional contact center is generally not ready for reaching out to the social customer or will only provide secondary support when its telephone agents are free. Regardless of how companies choose to market and support their social media customers, they should apply the same basic procedures found in contact centers to positively engage their customers
  • they sho
D'coda Dcoda

LinkedIn deemed most important social network | Industry News [13Jun11] - 0 views

  • Entrepreneurs who incorporate LinkedIn into their B2B online marketing initiatives will likely be ecstatic to hear the social network has been deemed the most important social site.&nbsp;According to a survey conducted by Performics, which polled nearly 3,000 active social networkers, 59 percent said it is the most important to have a LinkedIn account. Half of respondents (50 percent) say they visit the social network at least weekly, while 20 percent log in daily.
D'coda Dcoda

Faster fingers are making us weaker [25May11] - 0 views

  • For the emergent generation of adolescents and pre-adolescents, at least in developed economies, constant high-speed internet access and online networking have become the very air they breathe. A new study, however, has some cautionary advice.The study, published in Acta Paediatrica, has renewed concerns about how digital life has led children off the playground and into the computer room… permanently. The study concludes that the average 10-year-old today
  • For the emergent generation of adolescents and pre-adolescents, at least in developed economies, constant high-speed internet access and online networking have become the very air they breathe. A new study, however, has some cautionary advice.
  • Although the study found that Body Mass Index (BMI) had remained constant, BMI is notorious for not factoring in the composition of muscle and fat ratios in its results. According to Dr Gavin Sandercock, a fitness expert at Essex University, a constant BMI is all well and good but the results are still “worrying from a health point of view” because they show that “pound for pound, [children are] weaker and probably carrying more fat,” he told The Guardian.
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  • The study, published in Acta Paediatrica, has renewed concerns about how digital life has led children off the playground and into the computer room… permanently. The study concludes that the average 10-year-old today is far weaker physically than his counterpart just a decade ago. His arm strength has fallen by 26%, he can do 27% less sit-ups, and he is less likely to be able to hold his weight hanging from a bar.
  • For adults, the negative health effects associated with an increasingly digital-based lifestyle have been well documented. Inactivity, a bent or bowed posture, and perpetual screen-staring are taking a toll on desk-bound employees, ranging from short-term memory problems (and possible links to early dementia) to increased heart-health and muscular complications. And just when you thought your office space was the epitome of a modern sanitary workhouse, consider that microbiologists have tended to find more harmful bacteria on a typical computer keyboard than on a toilet seat.
D'coda Dcoda

Console vs. PC redux: how mobile gaming will reshape the industry (again) [15Jun11] - 0 views

  • Who cares about ancient history? If you're a gamer you should, because it's happening again. This time, though, its console gamers lobbing the same lamentations at Angry Bird players, Words With Friends addicts, and ever-sneaky Fruit Ninjas. As smartphones and tablets get more powerful, the dedicated gaming machine looks more and more quaint. Where once software supported hardware in one big, happy family, it's all becoming rather more... disjointed. For a gamer like me, that's a little troubling. If app gaming does for consoles what those consoles did to the PC scene a decade ago, a lot of big game studios are going to be in trouble, and a lot of gamers are going to be pining for the good 'ol days.
  • It's hard to tell at what point mobile gaming became a serious threat to the console scene, but surely nobody at Nintendo lost any sleep when Snake crawled its way into the hearts of many a Nokia user back in the late '90s. Then, just a few years later, Steve Jobs started comparing iPod sales to those of dedicated gaming machines. I initially thought the very notion was preposterous; that an iPod didn't hold a candle to the DS and PSP I took with me on every flight. In the ensuing months, however, I've changed my tune.
  • In recent years we haven't exactly seen a lot of innovation on the console gaming front. Sure, there was a giant rush to jump on the motion gaming bandwagon -- Microsoft with the Kinect and Sony with the Move, even Nintendo sauntering back in with the MotionPlus -- but none of those technologies have delivered the new gameplay experiences that even grizzled veterans like myself secretly hoped they might. Nor have they succeeded in whetting my appetite for something truly new. As someone whose youth was punctuated by a three-year console cycle, booting up the same 'ol hardware almost six years later feels wrong.
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  • On the portable gaming front things are moving -- but slowly. Over the past seven or so years Nintendo and Sony have both been slowly refining their portable systems of choice, but not even Nintendo's glasses-free 3D technology really qualifies as something particularly innovative. It is, after all, just another graphics technique
  • With nothing really changing it's mighty easy for the others to catch up, and of course those others are the smartphones, the iPods, and the tablets. They aren't there yet -- the Samsung Galaxy S II has a dual-core processor running at 1GHz while the Xbox 360 has 3.2Ghz spread over three cores -- but mobile devices are gaining ground quick. And, with services like OnLive, one could say that hardware no longer matters.
  • Regardless, hardware is losing its importance.
  • While we'll surely get one more generation of great dedicated gaming hardware from the big three, I have my fears that it will be the last. Sony sees the writing on the wall, with its (currently half-assed) PlayStation Suite program for devices, and Microsoft is testing the waters with Xbox Live integration on Windows Phone. It's only a matter of time before everybody's following suit -- or getting left behind. But don't worry, console gamers, because it's not all bad news. We're actually on the verge of some very interesting changes which, believe it or not, could work out for the best. Think about it: all modern phones have Bluetooth, so connecting external gaming controllers is easy -- even a keyboard and mouse. HDMI output is now more-or-less standard, and hopefully WHDI ubiquity isn't far off.
D'coda Dcoda

Is This the Golden Age of Hacking? [15Jun11] - 0 views

  • "With a seemingly continuous wave of attacks hitting the public and commercial sectors, there has never been a more prodigious period for hackers, argues PC Pro. What has led to the sudden hacking boom? Ease of access to tools has also led to an explosion in the numbers of people actively looking for companies with weakened defenses, according to security experts. Meanwhile, the recession has left thousands of highly skilled IT staff out of work and desperate for money, while simultaneously crimping companies' IT security budgets. The pressure to get systems up and running as quickly as possible also means that networks aren't locked down as tightly as they should be, which can leave back doors open for hackers."
D'coda Dcoda

Apple to 'ban iPhone gig filming' [16Jun11] - 0 views

  • The leading computer company plans to build a system that will sense when people are trying to video live events — and turn off their cameras.
  • A patent application filed by Apple revealed how the technology would work.
  • If an iPhone were held up and used to film during a concert infra-red sensors would detect it.
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  • These sensors would then contact the iPhone and automatically disable its camera function.
  • People would still be able to send text messages and make calls.
Dan R.D.

Updated: UK Mobile Carriers Team Up For M-Payments Push [16Jun11] - 0 views

  • Big news today in the world of mobile payments: the three largest operators in the UK have announced a joint venture to offer mobile wallet services to its customers, in the hopes of finally kick-starting a service that has been long on discussion but painfully short on execution up to now. O2 UK, Vodafone (NYSE: VOD) UK and Everything Everywhere (itself a joint venture between France Telecom’s Orange UK and T-Mobile UK ) are banding together to form what they call a cross-platform, single solution. The operators say that this will create a simplified, one-stop shop for banks, merchants, advertisers and other marketing partners in the mobile payments value chain.
  • And perhaps most importantly: with companies like Google (NSDQ: GOOG), Visa and to a lesser extent Square looking to spearhead mobile payments with themselves in the center of the transaction, it’s clear that that mobile operators have decided that scale, and control of those all-important SIM cards, is their best weapon.
  • “We’ll be customers of the venture, anyone can be,” explained Ronan Dunne, CEO of O2. “[O2, Vodafone and Everything Everywhere] have actually built and developed capabilities and we’re putting this together [and] creating a market for those who don’t have the scale to do it. The JV makes it easier to access this.”
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  • The JV will be an infrastructure for payments, but it won’t process any payments. This will be down to each operator, working with their individual partners, it seems.
  • It also looks like the first products of this JV will be about advertising rather than NFC payments. Again, Dunne: “NFC is gong to take a little more time, but between the three of us we buy considerable amounts of handsets and [handset makers have] been looking for someone to put their hand up and embrace NFC in a big way.” On advertising, it looks like the idea will be to use the platform to launch campaigns, targeting the subscriber bases of all three operators. In both services, users will be able to opt in and opt out of services.
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