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D'coda Dcoda

What is Conversational Currency? - 0 views

  • nterested? The backbone of Conversational Currency ™ is whatever social medium a person likes using. Where one takes it from there is the value this community provides
  • Amplify’d from www.conversationalcurrency.comThis community shares  tactical applications with community members on a one-to-one basis. We do not share the ‘secret sauce’ on a static website since there exists a myriad of customized solutions which can be developed using the fundamentals and vehicles being invented.Since we based all communications using the power of social media, we ask viewers to start with a very general engagement opportunity:Here we invite the world of bloggers who want to discuss, and propagate their knowledge about, and need for “Conversational Currency ™ “. A special invitation goes out to brands who can advertise their “conversations” on our site, and ultimately learn about our ‘solution’ one-on-one.Selected blogs (and particularly brand implementation plans) will be inserted into Business Week…drawing national attention and exposure to your demonstrated ability to turn ‘Conversation into Currency’…and perhaps be the 1st!!Read more at www.conversationalcurrency.com
    • D'coda Dcoda
       
      entered in diigo
    • D'coda Dcoda
       
      let me know if you guys can see this, dcoda
    • Dan R.D.
       
      Well I can see the note in Diigo, but can't see it on the page itself. Hrmf..
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    Interested? The backbone of Conversational Currency ™ is whatever social medium a person likes using. Where one takes it from there is the value this community provides.
Dan R.D.

Tactical Social Games - Relationship Economy [24Jul11] - 0 views

  • People and businesses are spending a lot of time trying to engage people on every social platform in the universe. People put out content “betting” it will attract people to their advertisement, conversation, their offering or in lots of cases their scam.
  • To gain the currency of your conversational bet you must understand how to work them in your favor. The odds of creating conversational currency are based on the “human network” and not the “institutional network“. The difference between the two is creating “human content” vs. “institutional content“. The difference between those two is knowing how to speak in human terms. Human terms are based on an exchange of value received. If your conversations doesn’t create and give value you can “bet” the house will win. A few other things you can bet on.
  • If you try and steal peoples time and trick them into a conversation you can “bet” your not going to “get” any value back.
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  • If you think you have “knowledge to share” and people will pay for it you can bet that you’d don’t have the right knowledge.
  • Social media are games. Make the wrong bet and you loose. The only way to make the right bet is to insure the odds are in your favor.
Dan R.D.

Gamification: 75% Psychology, 25% Technology [06Oct11] - 0 views

  • Should enterprise applications be as addictive as Angry Birds? A true believer in gamification would say yes, if you want people to actually use them.
  • [Social media is a powerful tool to connect with customers, but it can create big problems for your company if it's not done right. Learn more at 10 Social Networking Don'ts.]
  • Most of all, gamificiation is about understanding that "if you can make something more fun, and include notions of play, you can get people to do things they otherwise might not want to do."
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  • Businesses have successfully applied gamification principles to achieving goals like reducing travel expenses (Google) and improving cashier checkout performance (Target). The Google example is interesting because it "actually got people talking about how to save money on travel," whereas the more traditional corporate water cooler conversation would be about how to cheat the system, Zimmerman said.
  • "Gamification by Design" largely focuses on the psychology of engagement and ways it can be applied to business applications.
  • Gamifying an application doesn't necessarily mean adding fancy graphics and sound effects, but often it does mean keeping score and letting "players" see how they rank on a leader board--the equivalent of the high scores screen on a video game. In a business context, that might mean letting salespeople see how they rank and how close they are to achieving a goal or securing a bonus as a way of getting the competitive juices flowing.
  • On the other hand, in a traditional loyalty program you might award one point for every dollar a user spends. In a gamified system, you might want to instead provide variable, unpredictable reinforcement where participants can hit the jackpot. This is the design principle that keeps slot machine players glued to their chairs, even though they ought to know the house always wins.
Dan R.D.

Banjo's New Mobile App Connects People & LocationsInternational Forum on Internet of Th... - 0 views

  • Banjo has three main goals. One is to connect you to your social networking friends you didn’t know were nearby – for example, a friend from Facebook or Twitter, killing time at the airport, only a few gates away from you. It also wants to hep you find out what’s going on nearby by providing access to status updates and tweets from everyone around you, in a radius you specify. And it provides you with a way to virtually visit other locations, even when you’re far away, to see what’s going on with the people there.
  • The people Banjo finds don’t necessarily have to have “checked in” using a location-based networking service like Gowalla, Foursquare or Facebook Places. While that helps, of course, Banjo is designed to also pull in locations from geotagged tweets, uploaded photos, and other media from all social networking services. Wait – all? Yes, that’s the plan. Patton says they have 22 services they’re focused on integrating now, but the company’s goal is to become a federation of all social networks, big and small, from around the world.
Marc-Alexandre Gagnon

Adconion acquires video advertising startup Smartclip [08Nov11] - 0 views

  • Advertising and content network operator Adconion this morning announced that it has acquired smartclip, a European digital video advertising startup.
  • Smartclip’s network of in-stream and connected TV distribution partners stand to increase the volume of inventory available across Adconion’s digital distribution platform, which delivers targeted ads and content across display, email, social and both in-banner and in-stream video.
  • Adconion says that, with the inclusion of over 500 new publisher sites from the Smartclip portfolio, Adconion will significantly grow its content network (current reach is said to be close to 700 million unique users) and expand its footprint to 17 countries worldwide.
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  • With the acquisition of smartclip, Adconion will gain 118 employees in Europe and expand to 27 offices servicing clients across European key markets, and Russia.
Dan R.D.

10/02/23 Stalking Yourself? - Personal Blippy + Foursquare + Last.fm = Strings - 0 views

  • A service called Strings, which launched today, is trying to find and collect all the different ways you can track yourself online — your purchases on Amazon, Zappos and other e-commerce sites; your watching on YouTube, Hulu and Netflix; your listening on iTunes; your check-ins on Foursquare. The service is not about socializing and sharing that information, like the Twitter-for-credit-cards Blippy, but about privately harnessing it. It aggregates all that different preference data to build a better picture of things and places you like. The problem with stalking yourself on the Internet is it’s potentially an invitation to other people to do the same — but Strings of course is promising to keep your data safe.
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    Harnessing the power of your consuming preferences in order to consume more of the media content you're already consuming.... ick.
Marc-Alexandre Gagnon

Pioneer unveils Zypr, a free Siri-like platform that can tell your web apps what to do ... - 0 views

  • Zypr is everything you wanted from Siri without the Apple-flavored handcuffs.
  • This voice-control API gives developers a free platform for writing voice-activated commands for web applications, including navigation, social media, maps, calendars and more.
  • One of the most interesting and valuable aspects of the Zypr API is that it aggregates third-party APIs from services like Facebook and Amazon, categorizes their functions (for example, social, mapping or shopping) and presents those functions through a single, normalized API, creating a stable access point for devices and apps. If a third-party API changes, the developer using Zypr doesn’t need to make any changes to his or her code. Pioneer says that Zypr can replace around 80 percent of the functionality of the APIs it supports.
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  • But perhaps most interestingly today, Zypr gives developers natural-language voice control for all services, regardless of provider or category.
  • Zypr is an ad-supported service and offers developers revenue-sharing opportunities.
Marc-Alexandre Gagnon

Visual Information Retrieval: the Next challenge in Information Management - ERM Expert... - 0 views

  • In the past 20 years, a lot of research has been done towards visual information retrieval on pictures and video files. Not all of it has been successful. But on the last years, the quality of these visual search engines has reached levels that are beginning to be acceptable for eDiscovery, compliance, law enforcement and intelligence applications.
  • More and more electronically stored information (ESI) is non-text based or does not contain any searchable text components: sound recordings, video and pictures are growing exponentially in size and more and more collaborative and social network applications support (only) these information formats.
  • In addition, a whole generation is growing up that no longer uses written communication forms such as letters or emails: they only use social networks and other new media forms for communication and collaboration.
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  • Electronic files containing one of more text components or embedded objects with text components can be searched by using text-based queries.
  • Document scans (images) and even pictures can be enriched with the text of the original document or even with recognizable logo’s in the pictures. The same technology can also be applied to video shots.
  • Audio and the audio component of a video file can be processed by a phonetic search engine and users can search the content by looking for specific words or phoneme sequences.
  • In addition, audio-, pictures- and video files can be searched on contextual information such as the file name, added meta-information or text that surrounds the picture or the video on a web page.
  • Web search engines such as Google, Bing and Yahoo use primarily contextual text information from pictures and video’s to search on these object. This text can be tagged by users or can be found in the file name, file location, surrounding text on the webpage, etc. In some cases, words that are recognized in the images and videos with Optical Character Recognition (OCR) technology is used, or nudity is recognized and filtered, but that is about it. There is not or limited influence from pure visual information retrieval technology such as: give me all outdoor pictures or all images with a helicopter in it.
  • State-of-the-art visual search technology should address all of these aspects and support both text-based as image or video example based querying, result navigation and viewing.
  • Ranking images is based on complex statistics and other mathematical properties that are not always intuitive to humans.  Users need a much more exploratory and visual result list that uses all available dimensions when searching images and videos.
  • There are many use cases in the field of visual information retrieval varying from searching pictures on the internet to recognizing faces of hooligans at the entrance of a high risk football match, monitoring airports with surveillance cameras and investigating child abuse.
  • Many of these applications are highly specialized applications requiring a lot of specialized knowledge and experience to work effectively.
  • However, I expect that in the next year or five, real visual information retrieval will become a core component of in-house Enterprise Information Management systems as more and more information consists of pictures and videos that are not annotated and therefore hard to find.
D'coda Dcoda

Mapmaker AND International Publishers NV Reports Loss in First Quarter 2011 [17May11] - 0 views

  • AND Chief Executive Officer Maarten Oldenhof says the company experienced a challenging start of 2011. “We are in close contact with various big companies, however we depend on the decisions of these parties and their long approval procedures. We see opportunities in the strong growing Smartphone market and social networks, such as Facebook, Groupon and Twitter. Social media on the smartphone is very powerful and location-based services are a must.” Revenue in the first four months of 2011 has declined, which has led to a loss in the first four months of 2011. Given the current size of AND, the development in revenue and results are greatly influenced by whether or not closing orders in a given period, both large and small. Further, big companies in the market are very careful with making decisions because of quickly changing market developments and especially the influence on their business models.
  • Outlook for 2011 The economic climate, market developments and business models are all very uncertain in the market for digital maps. The development of the results in 2011 will depend on the strength of the economic recovery and developments in the market for navigation and location based services. Therefore, AND is not in the position to provide an outlook for the full year 2011.
D'coda Dcoda

Virtual, Mediated, and Augmented Reality [10Mar11] - 0 views

  • In the tradition of much post-Modern theorizing, “augmented reality” offers a new conceptual paradigm, seeking to implode/queer/do category work on the real/virtual dichotomy and make room for a more flexible understanding of social media that allows for recursivity between these two concepts.  A person embedded in augmented reality is a cyborg in the Harawaysian sense.  For this reason, the editors of this blog have proposed – somewhat tongue-in-cheek – that our research is best understood as “cyborgology.”  In augmented reality, the culture is hyper-literally super-imposed on the material.  Our bodies and all other objects in the world become canvases for the digital and its rapid circulation of signs and symbols.  In Bauman’s term, everything becomes a conduit of Liquid (post-)Modernity.  However, the symbolic order expressed through the digital does not emerge out of nothing; it is a reproduction or extension of what has always existed.  The digital and material are always in circulation and neither can be abstracted from the new order of social relations.  That is to say, society is neither online or offline; it is augmented.  Thus, augmented reality and the cyborgs who populate it are now the proper objects of sociological inquiry.
  • three distinct perspectives perceive the Internet as either virtual reality, mediated reality, or augmented reality.  I argue (in the spirit of Saussure) that these three perspectives are only fully comprehensible defined in relation to one another.
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    Re-frames the inquiry into virtual,mediated, augmented reality (vs. "physical world" reality) ... a liquid post-modern view
Dan R.D.

What is Coming? - The Future of Geolocation [21Apr11] - 1 views

  • Since location-based check-in app Foursquare was launched at South by Southwest in 2009, the app has seen exponential growth, reaching over 7.5 million users this year.
  • Apart from gamification through leaderboards and badges (or stickers, or pins), the motivation for users to participate in location-based networks is severely lacking.
  • 1)make it easy and 2) create value. Users want to put in less effort and receive more value.
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  • developers continue to chase after our elusive social graph to make geolocation as indispensable as microblogging and photo sharing.
  • RFID (radio-frequency identification) and NFC (near field communication) technologies are going to become much more popular as geolocation apps continue to evolve and developers look for ways to make sending and receiving location-based data easier.
  • Foursquare has already begun testing NFC check-ins and Coca-Cola used RFID at last year’s Coca-Cola Village teen camp to enable Facebook Likes and status updates to be sent with wristbands.
  • What Else Can We Expect? There are some exciting innovations emerging in geolocation already, but there’s surely much more value to be had from this technology. Some of the developments I’m most interested to see are: A collection of user-generated information about a place, like a location-based Wikipedia Mobile check-in for flights, bypassing the long check-in counter queues Mobile check-in at doctors’ offices, sending the secretary an automatic notification of your arrival Mobile identification, providing entry to adult-only venues like nightclubs (our phones are already replacing cash, so why not our photo IDs?) Digital, geotagged nightclub stamps to prove you’ve paid to get in Bookmarking for places with push notifications, so you’ll finally remember to check out that café your friend keeps recommending Interactive maps attached to promotional material (with QR codes?) so you can easily find the new pizza place that sent you coupons in the mail
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    That's a bit long as a clip, Dan.
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    yep, I know, but now I'm going to try and edit it and see if it updates the post that got syndicated into wordpress. Also, the comments that we are posting here are updating on our wordpress blog, which is pretty cool, but strange because they are appearing at the top of the post.
Dan R.D.

Tackable, BANG collaborate on a location-based digital newspaper [19Jul11] - 0 views

  • Last year, he co-founded (with Ed Lucero) a company called Tackable to develop his ideas, and in February, we described here Tackable’s first product: a pair of iPhone apps that Tackable envisions as the basis for a social network that “organizes media on a map.” Now Tackable has rolled out, in partnership with the newspapers of the Bay Area News Group, something much more complex and ambitious: an iPad app called TapIn BayArea, which Stangel describes as “the world’s first location-aware digital newspaper.” TapIn, at launch, is already an impressive, sophisticated product that shows potential to evolve in multiple ways. And its ability to engage users at various levels bodes well for its capacity to generate revenue.
Dan R.D.

4 Reasons Every Online Brand Should Explore Gamification Strategies [23Sep11] - 0 views

  • So what’s making gamification so popular today? Consider these four factors.
  • 1. Consumers Want It
  • consumers are looking for new ways to entertain themselves — 40% of U.S. online adults have expressed this interest in a recent survey. What’s more, consumers want game elements everywhere. 60% of consumers play a video game online in a typical week. Consumers (especially Gen Yers) are increasingly accessing games online and on mobile devices.
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  • 2. Social Media Enhances It
  • 4. Early Starters Have Proven It
  • 3. Gamification Vendors Enable It
  • Badgeville, BigDoor and Bunchball all offer SaaS platforms with mechanics, accessible consumer tracking and data, and the ability to easily iterate a gamification strategy as needed.
  • When consumers can share achievements like badges and trophies with their social networks, it enhances the innate human motivations that games have used for generations to keep people engaged (i.e. the desire for status, access, power, etc.)
  • Recent gamification efforts from brands like Chiquita, HP and Sephora have succeeded, increasing confidence that, if applied correctly, the right gamification strategy can work.
  • How exactly does gamification help increase engagement?
  • Involvement: Gamification can foster participation by increasing site returns, new visitors and registrations through reward systems and incentivized word-of-mouth efforts.
  • Interaction: Marketers need visitors to spend time with their content and brand in order to foster engagement.
  • Intimacy: Consumers are able to connect with a brand more intimately when they’re interacting in real-time versus visiting a static brand website.
  • Influence: Word-of-mouth marketing has taken off recently, and companies have realized it can have a significant effect on brand visibility.
Dan R.D.

When Books Are Social Networks [25Jun11] - 1 views

  • Craig Mod dreams of a different sort of book: Imagine a future where instead of lending someone a book, you lend them your bookmarks. Where your notes, annotations and references are synchronized across platforms and applications. Where your bookmarks belong to you, and a record of every book you read is saved and stored securely, no matter how or where you read it. Kevin Kelly envisions how the publishing industry will adapt. Alexis Madrigal explores how the New York Public Library has moved beyond books, existing now as a social network with three million active users.
Dan R.D.

US Virtual Goods Market To Hit $2.9 Billion In 2012, With Facebook Games Maturing, Mobi... - 0 views

  • The overall market for virtual goods in the US is headed towards $2.9 billion for 2012, according to the Inside Virtual Goods report. That’s up from $2.2 billion this year, and $1.6 billion in 2010.
  • Virtual goods on Facebook are continuing to comprise more than half of that, going from $835 million in 2010 to $1.2 billion this year to $1.6 billion next year. The gains each year are around $400 million, which means growth is going from 50% down to around 35%. While the report doesn’t break out company-specific numbers publicly, Zynga’s pre-IPO filings indicate it made more than $300 million last quarter. Assuming that number stays around the same, look for Zynga to continue to its historical dominance with about 75% of the Facebook virtual goods market.
  • Mobile has also been coming into its own in the last 18 months, report co-author Charles Hudson tells me. The report estimates that mobile virtual goods (for games only, not including other digital media like iTunes songs) made $350 million this year, and will grow to $500 million next year.
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  • But mobile has its own limitations. Facebook provides a single venue for developers to build, grow and monetize their games, while the dueling mobile platforms have weaker social features and additional development costs; iOS also has the 30% tax on virtual goods sales, same as Facebook.
Marc-Alexandre Gagnon

Obama, Romney Campaigns Adopt Mobile Payments For Donations | Gadget Lab | Wired.com - 0 views

  • “Eventually we want to make a version of the Obama Square application available to everyone from within the App Store,” Katie Hogan, an Obama re-election campaign spokesperson told The New York Times. “Someone who is a supporter of the campaign can then download the app, get a Square attachment and can go around collecting donations.” The app will collect information such as the donor’s name, address, occupation and employer.
  • A representative of Republican presidential hopeful Mitt Romney told the Times that Romney’s campaign will begin beta-testing Square during Tuesday’s primary election in Florida.
  • “We’re going to be testing it in Florida tomorrow night to see how it works and then hope to roll it out to the rest of the country,” Zac Moffatt, the Romney campaign’s digital director said. “Anything that reduces the barrier to donate is going to help us with our supporters.”
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  • The Obama campaign and administration has embraced technology to a much greater degree than most past presidents, and is also leveraging social media, a tool that wasn’t even available prior to the George W. Bush administration. In 2008, Obama complemented his presidential campaign with an iPhone app in order to help voters learn more about the then-senator. After he was elected, the president then began posting regular YouTube fireside chats, harkening back to FDR’s radio-transmitted fireside chats during the Great Depression. Most recently, Obama even took part in a Google+ Hangout.
  • Square had this to say about politicians jumping on the Square train: “Whether you’re a Republican or a Democrat, running for president or local assembly, Square makes it easier than ever for candidates, organizations and volunteers to fundraise for their cause.”
  • Although Square has been used for fundraising in political campaigns before, this is the first time it’s been implemented on a national scale.
  • We’re about 10 months away from the presidential election, and grassroots fundraising is kicking into high gear. For the first time ever, smartphone-enabled mobile payments are playing into fundraising schemes, both for Republican and Democrat presidential hopefuls.
  • Both the Obama and Romney campaigns will be using the Square iOS payment dongle to process campaign donations during canvassing efforts. In fact, the Obama administration announced Monday that it would be using the Square mobile payments platform with its own personalized Obama Square app.
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