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PlaySpan, a virtual goods monetization platform, has been acquired by Visa. According to the release, Visa will pay $190 million in cash for the company, plus additional payouts for performance milestones. The deal comes nearly a year after Visa spent a whopping $2 billion on e-payment company CyberSource. Visa says that the acquisition of PlaySpan complements the CyberSource deal and will extend the company’s presence in digital and mobile commerce.

This is a big exit for PlaySpan, which has raised a total of $46 million in funding since its launch four years ago. PlaySpan has been growing like a weed, striking partnerships with a number of social network, gaming and media companies, including Viacom, Disney, Facebook, Ubisoft, and Sanrio.

PlaySpan’s flagship product UltimatePay is a ‘Monetization as a Service’ platform for apps, games, videos and digital goods. Based on the user’s location, the payments platform draws from over 85 different payment options. Because of its vast variety of payment options (which include PayPal, pre-paid cards, and a number of credit cards), UltimatePay is designed for a global audience. Currently, PlaySpan powers virtual goods marketplaces across 1,000 video games, virtual world publishers and social networks.

For as long as Facebook has been running its Facebook Credits program—the virtual currency that users can redeem on games and other content peddled through Facebook’s network—it has been letting users top up those Credits using their mobile phones. It does this in partnership with companies like (reportedly) Boku and (definitely) Zong, the payments company bought by eBay’s PayPal last year. Users can also top up their Credits via PayPal and credit cards.

It’s not known how much, exactly, is purchased via the mobile channel today, but it is an example of how mobile is actually already driving significant revenue for Facebook. “Facebook Credits make a lot of money through mobile phones,” enough that Zong was “growing very fast last year” because of Facebook purchases, according to Frederic Court, a partner with Advent Venture Parnters, one of the VCs that backed Zong before the eBay (NSDQ: EBAY) buy.

This is because while sometimes the mobile payments were actually more expensive than a PayPal or credit card transaction, they are often a lot quicker to do, especially if you are in the middle of a game. And, as with other mobile-based payment options, they appeal to those who don’t have or want to enter card details.

Richard Branson is no stranger to investing in mobile media: among his more notable moves have been establishing Virgin Mobile (NYSE: VM) years ago, and more recently moving into iPad publishing with Project magazine. Today comes news of his latest foray into the wireless world: an investment in the mobile payments startup Square.

Square raised $100 million at the end of June in a round led by Kleiner Perkins Caufield & Byers. At the time, that valued the company at $1 billion.

Square built a business initially on an iPhone-based mobile payments service that is now avaialbe for both iOS and Android devices. It provides a square-shaped dongle to merchants, who can plug the device into a phone to make instant card transactions. Some 800,000 merchants in the U.S. are now using the dongles, and there are around $2 billion in payments processed annually through the platform. At the standard 2.75 percent commission that Square charges merchants, that works out to annuals revenues of $55 million from those transactions going to Square.

Advertising and content network operator Adconion this morning announced that it has acquired smartclip, a European digital video advertising startup.

Smartclip’s network of in-stream and connected TV distribution partners stand to increase the volume of inventory available across Adconion’s digital distribution platform, which delivers targeted ads and content across display, email, social and both in-banner and in-stream video.

Adconion says that, with the inclusion of over 500 new publisher sites from the Smartclip portfolio, Adconion will significantly grow its content network (current reach is said to be close to 700 million unique users) and expand its footprint to 17 countries worldwide.

Mobile Flash is being killed off.

The plugin that launched a thousand online forum arguments and a technology standoff between Apple and the format's creator, Adobe, will no longer be developed for mobile browsers, the company said in a note that will accompany a financial briefing to analysts.

Instead the company will focus on development around HTML5 technologies, which enable modern browsers to do essentially the same functions as Flash did but without relying on Adobe's proprietary technologies, and which can be implemented across platforms.

45 mobile operators have pledged their support for subscriber identity module (SIM) based Near Field Communication (NFC) implementations in an announcement made by mobile industry trade body the GSM Association (GSMA).

The large existing user-base of low-cost, mid-tier, NFC-less feature phones popular in emerging markets is a prime target for this technology. However, technical difficulties have prevented the adoption of SIM-based NFC. As the SIM card slot is located behind the battery, radio signals to and from the NFC module are effectively blocked in many phones.

Potential applications for this technology include mobile payments, public transit access, event ticketing, secure access to buildings or vehicles, identification, and person-to-person (P2P) data sharing.

Twitter offers a great way to get your information spread far and wide: the retweet.

Making Re-Tweet Ready Posts Make sure your post info has room for your original info plus a retweet. If your original post is close to 140 characters, the person retweeting has to edit your post to send it back out. Smells like work? People won’t make extra effort to retweet you if they have to edit your posts. Make sure you use URL shorteners like bit.ly or is.gd or ow.ly (there are dozens) to get back more of your real estate. If you’re going to tweet a URL, give folks a sense of what they’re clicking into. For instance, I use (video) or (youtube) when pointing to a YouTube video. And make sure you use (NSFW) on things that are Not Safe For Work. The more helpful or entertaining your tweet, the more likely people will take an action. The more jumbled with @ names and multiple urls and hashtags your tweet is, the less likely it will be retweeted. People will gladly retweet causes (unless you fatigue us). Starting a tweet with an @ means that a good chunk of folks won’t see it.

Retweet other people and promote other people 15x to every 1 time of your effort. Don’t tweet every damned thing you write about or do. Folks will fatigue quickly. Befriend and add value to the best retweeters. It’s a live network, a human network, a give-and-take relationship. That’s it. That’s how I do it. What about you? How are you getting it done? Photo credit Mike Baird ShareThis Tags: communication, howto, socialmedia, twitter ChrisBrogan.com runs on the Thesis Theme for WordPress Thesis is the search engine optimized WordPress theme of choice for serious online publishers. If you’re a blogger who doesn’t understand a lot of PHP, Thesis will give a ton of functionality without having to alter any code. For the advanced, Thesis has incredible customization possibilities via Thesis hooks. With so many design options, you can use the template over and over and never have it look like the same site. The theme is robust and flexible enough not only to accommodate a site like ChrisBrogan.com, but also to enable the site to run far more efficiently than it ever has before. Go on a guided video tour of Thesis and see the amazing things you can do with this theme! Seriously, you’ll love it. Check out the Thesis demo site See more Thesis-based sites in the gallery showcase

Blippy, which lets people publish their credit card purchases online.

The blog found a Google results page that divulged the Citibank-issued Mastercard numbers for 127 transactions. Those numbers could be easily scooped up by identity thieves and used for fraudulent purposes.

plained that when people link their credit cards to Blippy, merchants pass along their raw transaction data — including some credit card numbers — and the site scrubs that information to present just the merchant and the dollar amount spent.

If you take the time to create good content, take the time to share it well. There is no magic formula, only thoughtfulness + tools. Know the Flow is my approach to social media data flow. Over the next week I’ll be sharing some of my theory and tips that I touched on in a recent #SoSocial presentation. Consider this the starter pack. Tools & Theory for social media content distribution

Distribution Tools

Social Blogs

Social networking websites have lost some of their “cool” factor with younger users and are on their way to becoming the preserve of the middle-aged, according to figures published by Ofcom. The proportion of British 15- to 24-year-olds with a profile on a social networking site such as Facebook or MySpace fell for the first time last year from 55 per cent to 50 per cent, according to the communications regulator. Older internet users are still flocking to the sites, however. The proportion of 25- to 34-year-olds claiming to have a social networking profile grew by 6 percentage points to 46 per cent, and among 35- to 54-year-olds by 8 percentage points to 35 per cent. the audience figures for individual social networking sites from Nielsen Online, another online research company, support the picture that social networking is an ageing medium. this ephemeral demographic may be moving on before media owners have properly learnt how to make money from their sites. Read more at www.ft.com Perhaps, older people will develop more serious, reflective uses for social networking than the young pioneers.

Twitterers paid to spread Israeli propagandaIsrael’s foreign ministry is reported to be establishing a special undercover team of paid workers whose job it will be to surf the internet 24 hours a day spreading positive news about Israel. Internet-savvy Israeli youngsters, mainly recent graduates and demobilised soldiers with language skills, are being recruited to pose as ordinary surfers while they provide the government’s line on the Middle East conflict. The existence of an “internet warfare team” came to light when it was included in this year’s foreign ministry budget. About $150,000 has been set aside for the first stage of development, with increased funding expected next year. About 50,000 activists are reported to have downloaded a programme called Megaphone that sends an alert to their computers when an article critical of Israel is published. They are then supposed to bombard the site with comments supporting Israel.Read more at www.globalresearch.ca This kind of knowledge warfare was pioneered by the Russians and must now be used extensively by all governments. As Clipper abailart says: “One wonders whether it is worth it since the sort of chattering ‘politico’ twits who bounce soundbites off each other seven days a week are fortunately hermetically sealed in their own collective fantasies.” However, the manipulation of statistics as Trending Topics which muddies the water. Unfortunately, open also means open to abuse. I wonder if it means that those of us who want open discussion (and meaningful inferences from the flow) will need to do it in closed groups?

Perhaps the saddest thing about Facebook (note: I do think there are good things) is that most users seem utterly unware of the way Facebook is changing things; unaware of FB’s ever-changing Privacy settings; little idea about how expansive the recent f8 announcements could be (in fact I’d say a huge percentage of users don’t even know what the heck f8 is or what its impact may have); and perhaps wholly uprepared when their profiles and their data are streaming out in the open publicly. Most users are using FB strictly to post pictures and update their status in the literal way in which FB was designed - no sense of re-purposing the software in broader ways. On one hand, it’s great that we can all share our experiences with each other; on the other hand it’s worrying that more users aren’t educated enough about the fundamental nature of these media to make smart connections back to their own lives.

Furthermore, if Facebook becomes the primary place where people congregate, purchase, publish and share, it will become imensely important that users are proficient and savvy and creative in using it *for* their interests as citizens and not against them. The smallest tweaks in any software can have major implications in their use. Imagine if Facebook had a Hate button. I agree with Scoble: I hope we never see something like that. …But I have a feeling, there’s a Hate button hidden deep within our collective social experience and dynamics just waiting to surface its ugly head in the not-too-distant future. Recommend on Amplify                

The Internet Has Been a Force for Good” No. In the days when the Internet was young, our hopes were high. As with any budding love affair, we wanted to believe our newfound object of fascination could change the world. The Internet was lauded as the ultimate tool to foster tolerance, destroy nationalism, and transform the planet into one great wired global village. Writing in 1994, a group of digital aficionados led by Esther Dyson and Alvin Toffler published a manifesto modestly subtitled “A Magna Carta for the Knowledge Age” that promised the rise of  “‘electronic neighborhoods’ bound together not by geography but by shared interests.” Nicholas Negroponte, then the famed head of the MIT MediaLab, dramatically predicted in 1997 that the Internet would shatter borders between nations and usher in a new era of world peace. Read more at www.foreignpolicy.com

21 Tips for Using Twitter

Adding realism to AR by using real world surrounding information (HDRs panoramas, IBLs) is a thing we all want to have sooner than later! We have seen a cool demo of Suomi’s VTT on this, where they fake the surrounding information using the background and scanning a ping pong ball for lighting information. Now we have another candidate porting a similar approach to our beloved mobile devices. The paper of the University of Münster (Germany) has been published already in 2004 (titled “Virtual Reflections for Augmented Reality Environments”), but now it’s time to hit the mobile world with it!

If you are interested in some tech talk, please read on! :-) Their approach can create CubeMaps for all reflective or lighting purposes in real-time using only the information from the background video frame: they not only flip and stitch the frame six times and mirrored together, but do a pretty smart estimation, that yields in plausible neat-looking reflections (although obviously fake): they project six regions of the background frame (see below) onto the new six sides of a Cube. The general idea is to have reasonable regions to map from

This way they get to simulate glossy and diffuse reflections already. Lighting/shadow influence will probably be the next step, since the CubeMap is already there…

Metaio thinks that tablets will become increasingly important devices for AR, describing them as "the perfect enabler for augmented reality" as it published a video showcasing its Junaio AR technology running on slate devices.

Metaio's bullishness is about more than just the iPad: the company thinks the new wave of tablets running Google's Android 3.0 operating system – starting with the Motorola Xoom – will create new opportunities for innovative AR applications.

It also cites dual-core processors as a key factor enabling tablets to be used for AR applications including instructional guides; product information; e-commerce; entertainment and gaming

Azavea announced the publication of a free white paper that summarizes their research on the use of mobile augmented reality techniques for enhancing digital access to historical and cultural resources

the Philadelphia Department of Records was awarded an NEH Digital Humanities Start-Up Grant to develop innovative techniques for leveraging the sensors in contemporary smart phones to expand public access to historical data in novel ways. 

The new Augmented Reality by PhillyHistory.org application provides point-and-view access to 500 historic photographs of selected sites around Philadelphia.  Users are able to automatically access and view the historic photographs by simply pointing the camera of a smart phone at the contemporary site and selecting an available image.  The historic photos then appear as an overlay on the current urban landscape, enabling viewers to compare the past to the present.

According to the Irish Times, one secondary school is getting rid of school books and replacing them with iPads. The iPads will be phased into use starting September, when all 90 first-year students at the college will be given the option of using the Apple machine instead of a bag full of school books.“We received huge support from the teachers and parents for the idea – we had 96 percent support – but in no way is this obligatory," school principal Jimmy Finn told the publication. “Parents have the choice to go with the iPad or school books like it was always done.”

In the United States, the average cost of school books per semester is $400 to $900 and up or $2,400 to $3,200 or more (depending on degree). Textbook savings wouldn't be the only benefit. Publishers that ordinarily charge $100 or more per book to make up the high cost of color printing, durable covers, and modest distribution could save significantly and possibly even generate more money for textbook authors by making the material more public than school book stores.

SHAPE Services, a leading mobile app developer best known for its IM+ All-in-One Mobile Messenger app, today announced that their new location-based messaging service, named “Neighbors,” is now available as a free update to its IM+ Mobile Messenger.With “Neighbors”, user can now find new real life connections and friends, buy and sell local services and goods using an interactive map, chat with local friends as well as initiate conversations with other people who are nearby, and publish and view local offers and announcements as status updates on their profiles.

Features:Location-Based Messaging Functionality – Allows users to find real people in their local area and easily initiate conversations, catch up with local friends and post local announcements.Location Privacy – Easy-to-understand privacy settings for disclosing user location, which includes the user’s ability to define their location as wide as their house, street or city.Interactive Map – With just a tap of the finger users can see the person’s profile and status, allowing the user to visually identify people around them.

SHAPE Services also plans to incorporate a unique patent pending augmented reality interface that will let the users look around with a 360 degree camera view.

Agencies Mizbala and twentythree created an eerie location-based campaign for If I Die, a Facebook application that lets people record a message that will only be published after they die. Of course, no one think they're going to die anytime soon so people needed a bit of prompting. Mizbala used th APIs of popular location services such as Foursquare, Gowalla, Facebook Places, Twitter and Google Latest to track checkins all over the world. Once they located a person, they'd place a call to the location the person had checked into and asked to have the establishment to put the person on the line. Once they had the person on the line, they'd leave a creepy message and tell the person to go to the If I Die Facebook app. You can check out the demo call to Mashable's Adam Ostrow in this video to see what it's all about. Did the campaign work? Oh yes it did. Without any advertising, the campaign received lots of press in newspapers, blogs, radio and TV coverage which resulted in an 800 percent increase in recorded messages being left on "If I Die". But ask yourself. Do you really wants to be found this easily?