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HANOVER: O2 is to introduce new services in the UK in the coming months, including a wallet application and direct-to-bill and peer-to-peer payment facilities, as the company looks to take advantage of mainstream smartphone use.

The services are already available in countries such as Germany and Kenya, and will be made available to UK customers soon, according to Matthew Key, chief executive of O2 parent company Telefónica, during his keynote at CeBIT.

"Near-field communication will allow people to carry their credit card in their phone and scan transactions. This is fantastic for customers and retailers because it takes a lot of the supply chain costs out," he said.

45 mobile operators have pledged their support for subscriber identity module (SIM) based Near Field Communication (NFC) implementations in an announcement made by mobile industry trade body the GSM Association (GSMA).

The 45 operators involved account for nearly 3 billion subscriptions worldwide, and include China Mobile, Vodafone Group, América Móvil, Telefónica Group, China Unicom, Axiata, Bharti Airtel, Deutsche Telekom, Verizon Wireless, and AT&T.

Potential applications for this technology include mobile payments, public transit access, event ticketing, secure access to buildings or vehicles, identification, and person-to-person (P2P) data sharing.

The series of events will be launching in Paris, Brussels, Madrid, London, Milan and Berlin on the 18th of May, the aim of this high-tech outdoor treasure hunt is to encourage people to rediscover the environmental treasures hidden in these great cities by harnessing every day technology in their search for geocaches, rewards and fun. For all those taking part the rewards are multiple: besides the satisfaction of discovering beautiful outdoor locations, the geocaches, the give-aways and the joy of adventure, Timberland is offering a hiking trip to Iceland

Sen. Patrick Leahy on Tuesday unveiled an overhaul to a 25-year-old digital privacy law that would require the government to obtain warrants before accesssing email and other cloud-based data. The update to the Electronic Communications Privacy Act (ECPA), would also extend to location-based data, and allow private companies to collaborate with the government in the event of a cyber attack. The ECPA was first enacted in 1986, well before the Internet, email, or smartphones. As a result, it is "significantly outdated and out-paced by rapid changes in technology and the changing mission of our law enforcement agencies after September 11," said Leahy, a Vermont Democrat. As a result, Leahy's updated 2011 version of the ECPA would apply to technologies like email, cloud services, and location data on smartphones. If the government wanted an ISP to hand over emails on a particular customer, for example, they would need to first obtain a warrant. At this point, the government abides by a rule that provides access to email after 180 days, depending on the circumstance.

AND Chief Executive Officer Maarten Oldenhof says the company experienced a challenging start of 2011. “We are in close contact with various big companies, however we depend on the decisions of these parties and their long approval procedures. We see opportunities in the strong growing Smartphone market and social networks, such as Facebook, Groupon and Twitter. Social media on the smartphone is very powerful and location-based services are a must.” Revenue in the first four months of 2011 has declined, which has led to a loss in the first four months of 2011. Given the current size of AND, the development in revenue and results are greatly influenced by whether or not closing orders in a given period, both large and small. Further, big companies in the market are very careful with making decisions because of quickly changing market developments and especially the influence on their business models.

Outlook for 2011 The economic climate, market developments and business models are all very uncertain in the market for digital maps. The development of the results in 2011 will depend on the strength of the economic recovery and developments in the market for navigation and location based services. Therefore, AND is not in the position to provide an outlook for the full year 2011.

One in five smartphone users currently use location-based "check-in" services on their phones, representing 16.7 million U.S. mobile subscribers, or about 7 percent of the nation's total mobile phone population, according to a recent study from comScore, a Reston, Va., audience measurement service. That's quite a jump from the piddling 4 percent figure announced after the results of a Pew Research Center survey were released just last November. But for small business owners who've been looking to geolocation services to put them on the map in front of new customers, that growing propensity for check-ins is certainly welcome. The comScore study found that 16.7 million mobile phone subscribers accessed retail sites and shopping guides on their phones during the one-month test period. Further, 12.7 million of those participants said they did so on a smartphone -- a figure that represents 17.6 percent of the nation's smartphone users. That's an impressive growth statistic when you consider that companies like Foursquare and Gowalla launched in 2009 and 2007, respectively.

As the electronic age puts physical bookstores and libraries under increasing threat, Local Books is a great example of how, by encouraging a resurgence of consumer interest at a local level, new technologies can be used to provide a shot in the arm for traditional outlets. Launched in January, it’s a free iPhone app that allows users to search an area for bookstores, libraries and literary events such as readings, book discussions and signings. Local Books is powered by LibraryThing Local—a crowdsourced database of 51,000 bookstores and libraries around the world. Users can search for these “venues” by name or by location. The details provided for venues include maps plus (when available) descriptions, photographs, links, and information about upcoming events at those establishments. Venues and events can be sorted by distance, name, type and date. At present Local Books does not show inventories from bookstores and libraries. We wouldn’t be surprised to see this feature available from them or from someone else in the near future. Could that be you? (Related: Online platform connecting booklovers.) Website: www.librarything.com/blog/2010/01/local-books-iphone-application.php

Japan’s biggest mobile carrier NTT Docomo today announced it will develop with Twitter a set of new mobile services for its domestic customer base of 58 million. Under the deal, Docomo plans to integrate a “touch and follow” app into NFC-equipped feature phones, allowing two users to start following each other just by placing their handsets together. Docomo also says it will integrate tweets and other content from Twitter into the search results on i-mode, its web portal for feature phones starting this summer (50 million subscribers), and on the so-called “docomo market” portal for smartphones in late 2010 or early 2011. What’s most interesting though is what Docomo hasn’t officially announced but what The Nikkei, Japan’s biggest business daily, is reporting today. According to the paper, Docomo entered a licensing agreement with Twitter to harvest “masses of tweets” in Japanese for a new type of location-based service for smartphones.

The latest wave of social networks document, photograph and broadcast your every move, opening an unprecedented opportunity for small businesses and big brands alike to target consumers based on their whereabouts and activities.Local Response wants to help businesses collect and respond to their customers’ public posts. The platform scans Twitter for explicit checkins to locations, like on Foursquare, as well as natural language that indicates location (ex. “I’m going to…”), and responds with Twitter @mentions on behalf of businesses. Messages most often include a coupon or offer in a bit.ly link.In other words, when customers check into a store on Foursquare, the store can send them a coupon while they are there. If customers tweet a photo through Instragram from a competing store, they might get the same coupon.

In the fast-moving world of Internet innovation, the search for the winning combination of strategies often means companies are continually rolling out features to match their competitors.Take local deals, territory that Chicago-based Groupon claimed with its launch more than two years ago. Google, Facebook, Yelp, OpenTable and a host of other Web-based companies have introduced their versions of discount offers since then. And many of these players have started allowing users to "check in" to local businesses on their mobile phones, a concept popularized by Foursquare and other location-based services.This ongoing flurry of activity is underpinned by a common desire to conquer three important categories of growth for consumer-oriented Internet companies: mobile, social and local commerce. The race to find the right mix is crucial for capturing revenues and the loyalty of consumers whose sources for information and entertainment are becoming increasingly fragmented.

"A mobile and social Web, both on the advertising side and e-commerce side, is going to be more highly monetizable," said Mendez, whose private-equity firm focuses on privately held companies such as Facebook. "It's more likely to turn eyeballs and visitors into transactions and dollars spent."Companies are building on the three pillars of mobile, social and local commerce in different ways, focusing on core strengths before adding other capabilities.

Groupon, for example, built its business model on the idea of social plus local commerce, creating a group-buying platform as a new form of local online advertising. Last week, it launched a mobile application called Groupon Now that delivers deals to consumers based on their location.

The future of marketing is "organic marketing", replaces interruptive tactics with customer focused ones.

The further disconnection from the desktop and being mobile - using mobile and cloud marketing!

Looking for new ways to make money? Checkout the new trend of “Crowd Commerce”; this new concept is driven by the smart phone technology, mainly iPhone and powered by Gigwalk Inc.Just 10 weeks after they first launched their app, Gigwalk Inc. was able to capture over 116 thousand gigs on their network (and rapidly increasing). Gigwalk connects companies in need for location-specific tasks with freelancers (called Gigwalkers) willing to take on gigs in that location. Gigwalk currently operates in, Boston, Chicago, Los Angeles, New York, Philadelphia, San Francisco Bay Area, Seattle and South Florida.

The market is primed for the right game to galvanize interest in experiences that combine the real and virtual worlds. Just as FarmVille put social gaming on the map and Angry Birds brought attention to mobile gaming in general, we could see a wave of smartphone owners flood the application markets looking for similar experiences. This will present a valuable opportunity to marketers that want to foster emotional connections with their audiences, so keep a close eye on new releases and brace yourself for the next big thing in mobile gaming.

Too much trouble The problem with apps, and by this I mean native apps that must be downloaded to your phone, is that they are just becoming too much trouble to organize and maintain. It's just not realistic to have an app for every store you go to, every product you own and every website you visit. This creates an ever increasing set that must be curated, organized and culled. It's a common task we all perform, removing old and unused apps every few months, effectively garbage collecting our phones. Very organized folks relish the opportunity to tidy their burgeoning app menagerie but most can't bother and their home pages scroll into a receding haze of choices.

Movie posters with radio tags such as RFID or NFC will allow me to get an interactive version of the poster on my phone to show me more information 

Any consumer item, such as ketchup or milk bottles, also with radio tags, will allow me to not only get more information on these items just like the poster, but also track usage and even offer to purchase replacement items

At most companies, going AWOL during daylight hours would be grounds for a pink slip. Not at Best Buy. The nation's leading electronics retailer has embarked on a radical--if risky--experiment to transform a culture once known for killer hours and herd-riding bosses. The endeavor, called ROWE, for "results-only work environment," seeks to demolish decades-old business dogma that equates physical presence with productivity. The goal at Best Buy is to judge performance on output instead of hours.

Best Buy did not invent the post-geographic office. Tech companies have been going bedouin for several years. At IBM (IBM ), 40% of the workforce has no official office; at AT&T, a third of managers are untethered. Sun Microsystems Inc. (SUNW ) calculates that it's saved $400 million over six years in real estate costs by allowing nearly half of all employees to work anywhere they want. And this trend seems to have legs.

Another thing about this experiment: It wasn't imposed from the top down. It began as a covert guerrilla action that spread virally and eventually became a revolution. So secret was the operation that Chief Executive Brad Anderson only learned the details two years after it began transforming his company. Such bottom-up, stealth innovation is exactly the kind of thing Anderson encourages.

What if those new jeans you've just bought start tweeting about your location as you cross London Bridge? It sounds far-fetched, but it's possible - if one of your garments is equipped with a tiny radio-frequency identification device (RFID), your location could be revealed without you knowing about it. RFIDs are chips that use radio waves to send data to a reader - which in turn can be connected to the web.

"The IoT challenge is likely to grow both in scale and complexity as seven billion humans are expected to coexist with 70 billion machines and perhaps 70,000 billion 'smart things', with numbers infiltrating the last redoubts of personal life," says Gerald Santucci, head of the networked enterprise and RFID unit at the European Commission.

Mobile advertising revenue reached $700 million in the U.S. in 2011, according to Gartner research group. That’s a drop in the ocean compared to Internet ad revenue, which hit $7.3 billion in just the first quarter of 2011, according to figures from the Interactive Advertising Bureau and PricewaterhouseCoopers.

Concerns about privacy, tracking and the disclosure of personal information could limit the number of people opting in to targeted or local ad mobile campaigns, said Jason Koslofsky, an attorney who specializes in consumer privacy and telecommunications at Arent Fox. Businesses have also been hesitant for these same reasons. “It hurts brands if it looks as though they are generating spam,” Koslofsky said, adding,“companies shouldn’t want to be seen as though they are tracking their users’ every move.”

While 9% of adults in the U.S. said they would use their phones to learn about in-store promotions or event, interest in location-based offers was low, according to a report in February by Forrester Research. Only 6% of adults in the U.S. said that they are interested in receiving location-based retail offers on their mobile phones and only 4% are interested in receiving time-sensitive promotions such as daily specials.