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LocalResponse, a new startup in the social media mobile ad space, is using semantic analysis to capitalize on real-time social data: “LocalResponse was born out of the ashes of Buzzd, a city guide that mashed up Foursquare and Twitter to help users find local hotspots. Founder Nihal Mehta learned a valuable lesson in defeat, and this week raised a $5 million round… Buzzd was a consumer facing platform, but failed to attract enough users. LocalResponse, by contrast, take the massive amount of public data being shared on Facebook, Twitter and Foursquare, and turns that into ad inventory.”

Australian scientists have invented software that enables mobile phones to work in remote areas where there is no conventional coverage and in locations where the infrastructure has been destroyed through disaster, or is not economically viable.The “Serval Project” technology enables ordinary mobile phones to make and receive calls without the need for phone towers or satellites.

Converting a cell phone into a cell tower The project includes two systems that can operate separately or be combined. One is specifically for disaster areas, and consists of a temporary, self-organizing and self-powered mobile phone network that operates via small phone towers dropped into the area by aircraft.The second system consists of a permanent mesh-based phone network between Wi-Fi enabled mobile phones, with no tower infrastructure required. It incorporates a compact version of a mobile phone tower into the phone itself, using the Wi-Fi interface in Wi-Fi-enabled phones.The current range between phones is only a few hundred meters, which limits the usefulness of the system in remote areas, but adding small transmitters and more devices could expand the range considerably.

By providing an open platform for the creation of augmented-reality layers, these apps have democratised the AR industry - and made possible flights of fancy such as Unseen Sculptures, in which new-media artist Warren Armstrong and nearly two dozen others collaborated to populate central Melbourne and Sydney with a range of virtual artworks that "appeared" when smartphones running the Layar app were pointed at particular parts of the city."I'm fascinated by mobile devices and their ubiquity," says Armstrong, who has spearheaded the project's expansion - including planned engagements with the Sydney Fringe Festival, Cairns Festival and other projects. "It's very immersive: you can go to a location, put on headphones and do amazing things with sounds. Layar takes care of the fiddly back-end stuff for people who aren't au fait with PHP or MySQL programming. The whole thing is in its infancy, and there's a lot of scope for creating new things."