Adulterous Site Outsmarts Apple & Google [16May11] - 0 views
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A few weeks ago, iPhone users were outraged to discover that their iPhones were tracking their every move, storing the information (in an unencrypted file, no less), and sending the data directly to Apple when synced with iTunes. Even more shocking was the news that iPhones do this even when they do not have location-based services enabled. Users concerned about their privacy were left vulnerable, with nothing they could do about it while they waited for Apple to offer a patch.
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Naturally, Ashley Madison's specialty is guaranteeing privacy and anonymity for its customers (well, that and "an affair to remember!"). Users choose whom they share their photos with. Conversations on the site are password-protected. When users delete their accounts, also deleted is all evidence that they were ever members of the site. All messages and correspondence, photos, and personal data -- gone.
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Ashley Madison is an online dating service owned and operated by Toronto-based Avid Life Media Inc. Nearly ten years old, Ashley Madison claims to be the world's largest dating site, with nearly 9.3 million members. What truly distinguishes Ashley Madison from its competitors, however, is its target demographic: married people.
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To battle smartphone location-tracking, Avid Life has released a new privacy application called iWipe. Completely free to download and use, iWipe not only erases an iPhone's entire location history, it also prevents future tracking.
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At present, you need a Mac to download and use iWipe (it is not a straight phone app) and then sync your phone to your Mac. A Windows version has been announced as well (it was due for last week, but has not yet been released as of press time). Avid Life is also considering versions of the iWipe utility for other smartphone platforms, such as Google’s Android (which also geo-tracks its users).