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Gamification describes a series of design principles, processes and systems used to influence, engage and motivate individuals, groups and communities to drive behaviors and effect desired outcomes. Originating from the video game industry, many of these pioneering concepts now play a key role in driving incentive and behavior management for both brands in the consumer world and internal scenarios in the workplace. Enterprise gamification is a user experience (UX) and consumerization of IT (CoIT) trend that will take the market by storm in 2012. Constellation believes that by 2013, more than 50 percent of all social business initiatives will include an enterprise gamification component.

In interviews with 55 early adopters of enterprise gamification, Constellation identifies the three core pillars that include measurable action, reputation and incentives. By creating triggers through both monetary and non-monetary incentives among customers, employees, partners, suppliers and other interested parties, organizations can secure sustainable engagement and drive business outcomes such as improved marketing response from external communities, sustained long-term customer loyalty, increased collaboration among internal teams, or enriched onboarding, delivering success with new hires, partners, and customers.

Enterprise gamification requires an application of psychology and behavioral economics to incentivize outcomes. Because enterprise gamification maps closely to human behavior, organizations will want to follow Constellation’s best practices in appealing to the “Seven Deadly Sins” for gamification design.

Gamification describes a series of design principles, processes and systems used to influence, engage and motivate individuals, groups and communities to drive behaviors and effect desired outcomes. Originating from the video game industry, many of these pioneering concepts now play a key role in driving incentive and behavior management for both brands in the consumer world and internal scenarios in the workplace. Enterprise gamification is a user experience (UX) and consumerization of IT (CoIT) trend that will take the market by storm in 2012. Constellation believes that by 2013, more than 50 percent of all social business initiatives will include an enterprise gamification component.

In interviews with 55 early adopters of enterprise gamification, Constellation identifies the three core pillars that include measurable action, reputation and incentives. By creating triggers through both monetary and non-monetary incentives among customers, employees, partners, suppliers and other interested parties, organizations can secure sustainable engagement and drive business outcomes such as improved marketing response from external communities, sustained long-term customer loyalty, increased collaboration among internal teams, or enriched onboarding, delivering success with new hires, partners, and customers.

Enterprise gamification requires an application of psychology and behavioral economics to incentivize outcomes. Because enterprise gamification maps closely to human behavior, organizations will want to follow Constellation’s best practices in appealing to the “Seven Deadly Sins” for gamification design.

What do smartphones, tablets, and self-service business information tools have in common? All three are on high-growth trajectories for enterprise adoption. In a new report issued last week by Forrester Research called called TechRadar For Enterprise Architecture Professionals: Technologies For Empowered Employees, Q4 2011, it shows how these and others have taken over the enterprise. It is the classic IT problem. As Gene Leganza writes in the introduction, "Mobile, social, video, and cloud technologies give individuals tremendous access to information and resources. Employees can become the best source of innovation and the breakthrough ideas that CxOs are hungry for. But as employees become empowered, central IT begins losing control of the technology strategy."

American Express is making a significant move in the expansion of its digital wallet, Serve to international markets today. The credit card company is announcing the first global partnership for Serve with Lianlian Group, of of China’s leading mobile payments providers. Additionally, AmEx has also made an equity investment of $125 million in LianLian Pay.

Group President for Enterprise Growth for American Express Dan Schulman tells us in an interview that American Express has come to realize that in a lot of fast growing economies internationally, people move money in different ways and in order to enter these markets, the company has to think beyond just plastic cards and checks, and consider moving straight to mobile platforms.

AmEx is generally predicting China to be a huge market for its mobile and digital payments products and is planning to open a new American Express’ Enterprise Growth Group office in Hangzhou, China. The China-based team will provide technical and consulting support to Lianlian Group on the Serve partnership, and the new outpost will be headed by Matthew Lee, President, Enterprise Growth, American Express, China.

In this survey-based report, we look at the business drivers and adoption levels for social business and Enterprise 2.0 technologies, the benefits and issues being highlighted by users, and what platforms and infrastructures are being used for delivery.

We take a short look at three specific applications – Enterprise Q&A, Open Innovation, and Sales & Marketing collaboration – and make recommendations for maximizing the benefits from these new systems of engagement.

One of the themes that we've been most interested in at NextView over the last 12+ months has been the impact of consumer web trends on business software.  

1) Selling & Customer Acquisition

The classic delineations of web products for business and consumer ("enterprise" direct selling, on premise vs cloud, etc) are only getting blurrier.

Cloud provider CloudSigma has become the first to add solid-state-drive storage to its public cloud computing service. SSDs (aka flash memory) are well known for their ability to significantly increase storage I/O performance and decrease power consumption when compared with hard disk drives, but until recently they have been too expensive for consideration in most data centers that aren’t backed by serious computing needs and deep pockets. That’s starting to change with the advent of new companies promising ever-lower prices on enterprise-grade flash storage, but making flash available as a service to cloud customers is still relatively unheard of.

However, adding flash is just par for the course for CloudSigma, which has been making a name for itself on high performance and customer choice since launching in the United States recently. The company’s U.S. presence is based out of the mind-blowing SuperNAP data center in Las Vegas, and CloudSigma chose 10 GbE interconnects as its standard to ensure its cloud can fully utilize the throughput horsepower of new technologies like flash. A couple weeks ago, it announced support of Oracle’s Solaris operating system, which also is unique among cloud providers (although Amazon Web Services does support OpenSolaris).

Although SSDs in the cloud are cool enough by themselves, they’re part of a larger trend toward making cloud computing a more palatable delivery model for all types of workloads. What began as a platform for hosting web applications has expand to enterprise apps such as ERP software from SAP, and even into massively parallel HPC workloads. AWS even offers GPU instances on an HPC cluster, which has resulted in several companies benchmarking AWS as among the fastest supercomputers in the world. Jenkins said CloudSigma will “absolutely” offer GPUs at some point, and might even go as far as to expose specific processors for rendering digital media.

RFID tag information can be communicated in real-time to the enterprise database through Wi-Fi, CDMA, GSM or Bluetooth connections associated with PDAs and Smartphones. The SDiD Card allows for safe and secure product and client information storage, updates and processing.

The SDiD Card also supports Near Field Communication (NFC) technology allowing consumers to use their devices to access product and entertainment information, compare prices and perform transactions. Consumers can make contactless payments, redeem coupons and points and receive instant promotions and rewards. NFC is a combination of contactless identification and interconnection technologies developed by Philips and Sony. NFC enables short-range radio frequency (RF) communication between personal electronic devices. The NFC based SDiD Card allows PDA and Smartphone users to access product information or entertainment content such as pictures, music and video clips by waving their mobile devices in front of a smart poster or kiosk. Users can also exchange such information with other users through NFC or mobile connection of their devices.

Wireless Dynamics offers two SDiD Card versions, the SDiD 1010 and the SDiD 1020. The SDiD 1010 is a NFC-based SD Card supports ISO14443A standard, NFCIP-1, Philips MIFARE tag and Sony's FeliCa tag. It is ideal for contactless payment, advertising and promotional applications.

Today Intuit has announced that GoPayment, a mobile applications tailored to process credit card payments, is available in the App Store for the iPhone or iPod touch.

The app essentially turns the iPhone or iPod touch into a credit card terminal that can process payments, track past charges, and generate electronic receipts for the customer. Rather than wait for checks to clear or invoices to be paid, transactions can be processed on the spot via mobile connection. Card information can be inputted manually, or synced via a bluetooth enabled card swipe device. Intuit also assures that information is never stored on the handset, and that data is protected during transmission with financial industry standard technology.

t will definitely be a while before people feel comfortable swiping credit cards through a mobile device, but as large, reputable companies like Intuit enter the space the stigma surrounding mobile payments may slowly wane.

Badgeville has been synonymous with gamification, the idea of incorporating game mechanics to motivate employees and consumers to do specific tasks. But the company says it’s not stopping with gamification; it sees a future in shaping behavior through a combination of game mechanics, private social networks and reputation and rank.

building off its Social Fabric technology that allows any website to build a social network out of its community using a new behavior graph. The behavior graph helps track a user’s interaction within a social context on any site, application or product.

provide corporate clients with a suite of services that can help them apply “behavior management” to their own employees or consumers.

a survey administered by Jive Software that found both executives and knowledge workers believe social software will become a necessary part of doing business — even though the return on investment for this kind of software is still pretty squishy. 

Improving customer loyalty and service levels and driving increased revenue or sales were among the top reasons for using social software mentioned by survey respondents.

they shouldn't become so focused on attaining a hard ROI that they miss opportunities to use social to solve business problems.

Faster, denser and cheaper hardware is enabling users to create and store incredibly more data than has ever been possible.  Currently, the amount of business data is doubling every 1.2 years.  As of 2010, global enterprises in total stored more than 7 exabytes of business data.  A McKinsey report (McKinsey Global Institute) identifies all this data as being at the source of another upcoming wave of change.

Big Data Analytics (BDA) could positively transform our lives.  When applied to applying collected shopper information, big data would give retailers the potential to increase their operating margins by more than 60 percent says the McKinsey report.  When BDA is applied to health care information, the quality of health care could dramatically improve, efficiencies in the health care delivery system would increase, and health care costs could drop as much as 8 percent, creating as much as $300 billion in value annually.

The increasing volume and detail of information captured by enterprises, together with the rise of multimedia, social media, and the Internet of Things will fuel exponential growth in data for the foreseeable future.  Data have now reached every sector in the economy.”

We've written extensively about QR codes, including a story that ran earlier this week about using them as a virtual tourism activity. But an announcement from Hipscan.com caught our attention about how you can actually use these curious codes to generate hard cash money. Hipscan's Web site can be used by anyone to generate their own custom QR code, and what is interesting is how you can alter the referring location that the code leads to quite easily, with just a few mouse clicks and keystrokes.

Hyper-connectivity (Internet of things, people-centric networks, mobility): The world is becoming an interconnected network as the Internet expands outside of the web and into smart "things". Connectivity or as I've often referred to it, hyper-connectivity, driven by an increasingly mobile society that is always on, has far reaching business consequences. In a real time, always connected world, personal and professional blend or merge and the very definitions of workplace changes. The addition of the social web is creating a people-centric, interconnected network that is supported by real time access to data, content, and computational tools that change decision making and interactions. Business itself is moving to a business model where connectivity leads to a broad business network of partners behaving as an ecosystem. This ecosystem is the business of the future.

GageIn is trying to enter this market with the release of its Content Platform and the integration with Salesforce and LinkedIn data repositories.

The trick is in the filtering, to be sure: you don't want to plow through irrelevant searches or receive too few alerts about the things that you want to track. "The quality of content I receive is unbeatable. I now spend less time searching for stories about prospects, competitors and my industry and more time engaging my audience," says Kelly Morgan, director of marketing at HealthRx and an early user of the GageIn service.

It tries to pull information about companies, people and actionable events such as personnel changes to a single place and doing so in real-time, too.

1. Just Gimme My Mobile Wallet, Man There are a lot of deviations of a mobile wallet, and everyone does it differently. Essentially, the mobile wallet is exactly what it sounds like: A service that stores everything you would normally put in a physical wallet, including debit and credit cards, coupons and loyalty cards, in a mobile wallet. Not all wallets store data on the phone itself; SCVNGR's LevelUp and PayPal, for example, store data in the cloud. Your mobile wallet arrives empty, just like an wallet. You decide what goes in it. Google's mobile wallet works off of an NFC chip called the Secure Element, which acts like a secure wallet and differentiates this product from being just an app. It's also separate from the phone's main operating system and hardware.

Google launched its Wallet program in late May. The official launch (yes, a beta) happened in September. Google chose MasterCard as its official partner in the realm of mobile payments using near-field communications (NFC). At the time of launch, Nexus S 4G on Sprint with Citibank and payment network MasterCard was the only phone compatible with Google Wallet. The industry is preparing for Wallet, but the consumer side isn't quite there yet. In September, however, Visa also signed a licensing deal to include credit and debit cards in Google's Wallet program. MasterCard's has begun its shift toward technology innovator thanks to its new partnership and investment with mFoundry. This solidifies MasterCard's commitment to the field of mobile payments. PayPal has a slightly different vision for its mobile wallet. With a wallet in the cloud, consumers can select a payment instrument (credit card, debit card, bank account) and then use any Internet-connected device to enable that purchase. Really, PayPal wants to be technology agnostic, meaning that its mobile wallet should work on any device regardless of the operating system. In mid-November, PayPal unleashed its mobile wallet that features a card and a smartphone app that lets consumers store credit cards, gift cards, frequent flier miles and more. Speaking of mobile wallets, whatever happened to Apple's iWallet? NFC never did come to the iPhone4S.

2. Where NFCs Will Go, Few Do Know NFC (near field communication) enables the exchange of data between devices (typically, mobile devices) that are in close proximity to each other. NFC devices are used for more than just payments, though - they can be the link between real world actions and consumer-facing or back office systems. While card issuers love NFC options, they would force payment processors to radically redesign. Are consumers ready to trade in the swipe of a credit card for the tap of an NFC-enabled device? NFC may never be widely used as a form of payments, writes RWW mobile expert Dan Rowinski. While the technology around NFC is ready and being widely adapted within the industry, the actual infrastructure is not there yet. But the NFC hype is here. Since Google's Beta Wallet launch in September, it has partnered with Mastercard, CitiBank, Sprint, FirstData, Verifone, VivoTech (NFC partner), Hypercom, Igenico and NXP (NFC partner). On the opposing end, NFC mobile payment solution ISIS is poised to attack Google's Wallet; it recently partnered with Verizon, T-Mobile and AT&T.

So, HP is now distancing itself from webOS under the guise of making it open source. It presumably could not find a company willing to buy the platform so now it is taking the only avenue that is available. HP now has very little way to make money off of webOS. As a licensed open source project, it is not going to be able to sell licenses to the platform, the way Microsoft does with Windows Phone. Nor does it have Google's clout in the advertising world to monetize webOS the way Android does. HP must pin its hope on the notion that developers, OEMs and carriers will pay HP for its software and cloud services in the development of webOS applications.

Herein lays the problem. As an open source project, developers will be able to choose whatever cloud and development tools they want. The fact that webOS is so closely tied to the Web does not help either because there are a variety of solutions to make HTML5 Web apps outside of HP. From the startup realm with companies like appMobi, Sencha, Appcelerator to enterprise developer companies like IBM and SAP, HP has no way to tie the development process to itself in an open source environment. Google has accepted this fact and lets the Android ecosystem do as it pleases because as long as people have Android devices in their hands, Google stands to make money from when and how they use the Web and native apps on the device.

The business climate, it turns out, is a lot like the weather. And we've entered a next-two-hours era. The pace of change in our economy and our culture is accelerating--fueled by global adoption of social, mobile, and other new technologies--and our visibility about the future is declining.

Uncertainty has taken hold in boardrooms and cubicles, as executives and workers (employed and unemployed) struggle with core questions: Which competitive advantages have staying power? What skills matter most? How can you weigh risk and opportunity when the fundamentals of your business may change overnight?

Look at the global cell-phone business. Just five years ago, three companies controlled 64% of the smartphone market: Nokia, Research in Motion, and Motorola. Today, two different companies are at the top of the industry: Samsung and Apple. This sudden complete swap in the pecking order of a global multibillion-dollar industry is unprecedented. Consider the meteoric rise of Groupon and Zynga, the disruption in advertising and publishing, the advent of mobile ultrasound and other "mHealth" breakthroughs (see "Open Your Mouth And Say 'Aah!'). Online-education efforts are eroding our assumptions about what schooling looks like. Cars are becoming rolling, talking, cloud-connected media hubs. In an age where Twitter and other social-media tools play key roles in recasting the political map in the Mideast; where impoverished residents of refugee camps would rather go without food than without their cell phones; where all types of media, from music to TV to movies, are being remade, redefined, defended, and attacked every day in novel ways--there is no question that we are in a new world.

Vantiv, a provider of mobile payment solutions, announced a new point-of-sale product on Friday that it will be rolling out in partnership with Verizon Wireless. The product, which is currently in field testing, includes custom tailored applications and an Android-based point-of-sale solution for accepting payments. The applications will be available in Verizon’s Private Application Store for Business. “Merchants and consumers are seeking greater mobility, control and timely access to data,” said Bill Weingart, Chief Product Officer of Vantiv. “We’ve teamed with Verizon to combine our payment and security expertise with Verizon’s ability to tailor development of mobile technologies to address those needs.” Verizon Wireless is also a member of ISIS, an initiative in which it has partnered with AT&T and T-Mobile to provide customers with NFC-based mobile payment options. Vantiv’s full press release follows after the break.

Vantiv Introduces Next Generation Mobile Payment Solution Teams with Verizon to Develop and Deliver More Flexibility and Opportunity for Merchants to Grow Their Businesses CINCINNATI, Jan. 31, 2012  — Vantiv, LLC (formerly Fifth Third Processing Solutions, LLC), a leading integrated payment processor, today announced that its customers will be the first to use an innovative point-of-sale device and system that will help merchants more effectively conduct business.

Vantiv is conducting a field trial of a new mobile payment solution developed in collaboration with Verizon. The new solution is architected on the Android operating system and features end-to-end, secure point-of-sale payment capabilities and business applications using Verizon’s Private Application Store for Business. As a result, Vantiv customers can tailor point-of-sale applications to meet their needs while taking advantage of remote device management.