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Twitter user B.J. Drums, who works with the Museum of Making Music in Carlsbad, California, sent us proof that Facebook is officially getting into the local business marketing fray.If Yelp, Google, Fousquare and Facebook all get their way, local business windows will be covered in window decals. Realistically, one decal will prevail and we tend to think Facebook’s more than 400 million userbase and the value of an instant Fan will make Facebook’s offering especially appealing to local business owners.

Not very impressive, if these are the trends occupying the Facebook public mind. BTW (by the way) FML stands for (Fuck My Life). What can that be about? It’s #2 and I’ve never heard of it! It does not sound very positive. Is it the equivalent of whining? It’s a genuine question.Amplify’d from www.independent.co.ukTop Status Trends of 2009:1. Facebook ApplicationsSpecific words: Farmville, Farm Town, Social Living2. FMLSpecific word: FML3. Swine FluSpecific words: Flu, Swine Flu, H1N14. Celebrity DeathsSpecific words: Michael Jackson, Patrick Swayze, Billy Mays5. FamilySpecific words: Family, Mom, Dad, Son, Daughter, Kids6. MoviesSpecific words: New Moon, Transformers, Star Trek, The Hangover, Paranormal Activity and Harry Potter7. SportsSpecific words: Steelers, Yankees8. Health CareSpecific words: Health Care, No one should have to…9. FBSpecific words: FB, FB Friends, News Feed10. TwitterSpecific words: Twitter, RT11. YearsSpecific words: 2008, 2009, 201012. Lady GagaSpecific words: Gaga, Poker Face13. YardSpecific word: Yard14. ReligionSpecific words: Easter, Lord, God15. ISpecific words: I, isFacebook Memology ranks the most commonly used phrases or words in people’s status updates in 2009 and compares them to the trends seen in 2008.Read more at www.independent.co.uk

PC Ed Rogerson is on Twitter. He is one of about 20 or so police officers that have turned to the micro-blogging service. “It works on a far more local level than the force-wide Facebook group,” he said. “It’s local to Harrogate and our problems.” Some of his messages, or tweets, contain advice for residents. On occasion he announces an arrest. Others are just to let people know that, while they were out, the police were on patrol. “People do not see us so they do not think we are there,” he said. North Yorkshire police are among the few forces using social media. Its Safer Neighbourhood teams use it to send out messages and it has reserved a page that will soon become its presence on Facebook. “Posting a message on Twitter warning about a spate of burglaries in an area is a similar concept to pinning up a poster on the local parish council noticeboard.” “Doing either in isolation might be fine, but by doing both we can spread that warning even further.” Read more at news.bbc.co.uk

Just when I thought Twitter could not possibly become any more ridiculous or meaningless, someone had to go and figure out a way.The people over at the Critical Media Lab in the University of Waterloo have gone somewhat loony and teamed up with a local Ontario dairy farmer to give 12 cows twitter accounts.Mad Cow strikes againThe bovines (sounds like a cool band name), with names like Jerry J Lo, Freeride Speedy, and Attention Please, have been given the chance to broadcast the ins and outs of their lactation cycles in 140 characters or less. So it may be more accurate and, ehem, a-moo-sing to say their teats have been given the tweets.

Read more at www.rcrwireless.com

A common mistake for those seeking to cope with this profound disruption is to confuse technology with innovation. Algorithms, apps and search tools help make data useful but they can’t replace the value judgements at the core of journalism.

Genuine innovation requires a fundamental shift in how journalists think about their role in a changed world. To begin with, they need to get used to being ‘curators’; sorting news from the noise on the social web using smart new tools and good old fashioned reporting skills.

I find it helps to think of curation as three central questions: * Discovery: How do we find valuable social media content? * Verification: How do we make sure we can trust it? * Delivery: How do we turn that content into stories for a changed audience?

The latest wave of social networks document, photograph and broadcast your every move, opening an unprecedented opportunity for small businesses and big brands alike to target consumers based on their whereabouts and activities.Local Response wants to help businesses collect and respond to their customers’ public posts. The platform scans Twitter for explicit checkins to locations, like on Foursquare, as well as natural language that indicates location (ex. “I’m going to…”), and responds with Twitter @mentions on behalf of businesses. Messages most often include a coupon or offer in a bit.ly link.In other words, when customers check into a store on Foursquare, the store can send them a coupon while they are there. If customers tweet a photo through Instragram from a competing store, they might get the same coupon.

The Internet has a short attention span. According to research by link-shortening service Bit.ly, click rates drop by half after about three hours for links posted on Twitter, Facebook, and regular Web pages (direct). For hot news stories, the dropoff is even faster -- within the first five minutes, those links get half the clicks they'll ever receive. YouTube has a much longer half-life -- around 7 hours. That's probably because watching a video requires more time and concentration, and can't be done as easily at work.

More and more social networks are offering geolocation. How does a person keep up without joining every service under the sun? A Palo Alto, CA-based startup called Ban.jo hopes to become geo-location central by allowing iPhone or Android mobile users to see who’s nearby, no matter what social network they may be using. Ban.jo founder Damien Patton, who launched the free app at the end of June, says it has already been downloaded in over 100 countries. He wants to make all geolocation services more useful to more people by eliminating the barrier of having to sign up on a case-by-case basis. So far, Ban.jo users can see the locations of people who have declared their locations via Twitter, Foursquare, Gowalla, or Facebook.

Master tinkerer [Ryan Rusnak] created the very popular BEER ROBOT. With a press of button on Ryan’s iPhone, the mini fridge armed with an air cannon and webcam fires a beer at him with deadly accuracy. Ryan linked the controls to the iPhone using the ioBridge IO-204 module. So, in reality he could control his creation from anywhere in the world via the Internet. Less exciting and deadly are Ryan’s ability to remotely monitor and control the temperature of the refrigerator also via ioBridge. The Mini Fridge Beer Robot is featured in Popular Science magazine in the June 2011 issue: Inventions of the Year. In this PopSci, you can learn how-to create your very own beer firing robot with a step-by-step guide. The beer robot, dubbed the ioFridge, is the perfect connection between man and machine! And, when we created ioBridge, you better believe we saw a future of armed machines that are web-enabled. Congrats on making PopSci and getting us one step closer…

LocalResponse, a new startup in the social media mobile ad space, is using semantic analysis to capitalize on real-time social data: “LocalResponse was born out of the ashes of Buzzd, a city guide that mashed up Foursquare and Twitter to help users find local hotspots. Founder Nihal Mehta learned a valuable lesson in defeat, and this week raised a $5 million round… Buzzd was a consumer facing platform, but failed to attract enough users. LocalResponse, by contrast, take the massive amount of public data being shared on Facebook, Twitter and Foursquare, and turns that into ad inventory.”

It is interesting to see gamification now being applied in a marketing/website/community context, because many marketers and community managers have already been using these techniques to build engagement for several years.

there are many ways to incorporate game mechanics into a community and which ones are appropriate depend a lot on the make-up of your community audience and what the ultimate goals for the community are.

my belief is that you need to gradually introduce new elements into a community and make sure that any new features are fully explained and documented.

But bubbles can pop with a bang or deflate with a long, slow hiss. There is a growing feeling that an eight-year boom is over. It is one thing when non-tech Neanderthals guffaw at the very idea of Twitter, but quite another when those blessed by the Valley’s recent success worry that the gig is up.

To create a successful tech company, he wrote, “you have to find an idea that 1) has escaped the attention of the major internet companies, which are better run than ever before; 2) is capable of being launched and proven out for ~$5m, the typical seed plus series A investment; and 3) is protectable from the onslaught of those big companies once they figure out what you’re on to. How many ideas like that are left?”

To build a significant tech company in a new space, you cannot be trivial. Yet this is exactly how many start-ups and some big tech companies now feel. Ten of the top 15 paid apps on iTunes this week are games. For all of Apple’s commercials showing people doing clever, scientific-looking things with their devices, most people are using them to play Angry Birds rather than solve the world’s problems.

YaCy has no web portal like that of traditional search engines, instead it relies on users to download a peer-to-peer software client, which crawls the web from users’ computers, and indexes sites they visit.

Instead, each user gets to make these decisions locally. The portal at search.yacy.net is just a limited demonstration. To get the full experience, you have to install YaCy locally (this usually takes no more than a minute). Then your computer will be part of the YaCy network, and you will be able to draw on the whole network for search results.

At FSFE, we find YaCy highly interesting because it’s part of a trend to replace centralised systems with distributed ones. We have Diaspora and other distributed social networks as an alternative to Facebook. We have identi.ca and its status.net platform as an alternative to Twitter, which users can install and run on their own servers. YaCy is one of less than a handful (to my knowledge) of distributed search engines.

25-year-old Tim Pool — an internationally known journalist who attracts tens of thousands of viewers to his live-stream broadcasts from Occupy Wall Street protests in New York, DC, LA and other cities. (His feeds and archival footage are also aired on mainstream networks such as NBC.) He and his partners hope that the toy chopper — the $300 Parrot AR Drone — will be one step toward a citizen-driven alternative to mainstream news.

Along with “general assembly” and “99 percenters,” Occupy Wall Street has brought the phrase “live streaming” to the forefront. Rising-star reporters — known best by their Twitter and Ustream handles — such as Pool (timcast) in New York City and Spencer Mills (oakfosho) in Oakland are passionate, deeply embedded correspondents who provide live video reporting – sometimes lasting a dozen hours or more – of protests, general assemblies and other Occupy events. Instead of using a satellite truck, they broadcast live “TV” coverage from 3G- and 4G-equipped smartphones over video networks such as Ustream.com and Livestream.com.

The AR Drone is the first toy that came out,” said Sam Shapiro, a 24-year-old programmer from Brooklyn who’s helping Pool hack together an airborne news network.