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Oliver Ding

Global Voices Online » China: Time to pray - 0 views

  • China: Time to pray Friday, May 16th, 2008 @ 21:42 UTC by John Kennedy
  • ‘Pray for the disaster victims, god bless China' has been the main motif on many main Chinese blogging websites as the country moves past the hundredth hour of mourning, fund-raising and blood donations.
  • The MeMedia collective has being doing in Chinese for total coverage of Earthquake discussions what the crew at Shanghaiist have been doing in English; among all the links MeMedia has been aggregating and sharing publicly on Diigo has been the last blog post from a teacher in Beichuan who didn't survive the earthquake, photos of a school sports activity from May 11.
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  • Blogger Oliver Ding has set up a community space on SlideShare for those affected by and working against the damage done by the earthquake, one of the many ways to help the earthquake victims that in turn is being shown support on Digg.
  • Support for relief efforts from English-language bloggers has been equally swift and thorough. Overall support for Red Cross China has been so strong that accessing the Red Cross website for the past several days has been difficult due to the high volumes of traffic it has been receiving. In no particular order, here are just a few of the many blog posts foreign and English-language bloggers in China have given us in just a few hectic days: http://www.ifgogo.com/80/how-to-donate/ http://cnreviews.com/uncategorized/china_earthquake_relief_and_donation_guide_-_will_update_20080514.html http://cupofcha.com/2008/05/16/ways-to-donate-to-earthquake-relief.html http://www.chinavortex.com/2008/05/how-chinese-websites-are-helping-donations-for-sichuan-earthquake-victims/ http://shanghaiist.com/2008/05/13/red_cross_society_earthquake_sichuan.php http://beijingbookworm.com/whatsnew.htm http://www.pandapassport.com/chinese-internet/donate-for-adspace/ http://www.lostlaowai.com/commentary/blog/2008/05/15/add-a-quake-relief-donation-badge-to-your-blogsite/ http://rconversation.blogs.com/rconversation/2008/05/help-chinas-qua.html http://chinesepod.com/earthquake_relief http://shanghaiist.com/2008/05/16/green_scene_how.php
Oliver Ding

Design Observer - 0 views

  • In its Standards of Professional Practice the AIGA makes this unequivocal statement regarding authorship, “When not the sole author of a design, it is incumbent upon a professional designer to clearly identify his or her specific responsibilities or involvement with the design. Examples of such work may not be used for publicity, display or portfolio samples without clear identification of precise areas of authorship.” Unfortunately, this dictum has not led to consistency in the way graphic design is credited in magazines, books, websites, or contests and doesn't address the problem of unattributed work.
  • The AIGA's stance speaks to what has traditionally been the major issue in graphic design attribution — in such collaborative work why does a single designer end up getting the credit?
  • What about young designers who put work done at a well-known studio on their personal portfolio site? What about big studios that use a monolithic studio credit for the work done by individual employees? And (as in the Sundance Channel example) what about work that goes completely uncredited?
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  • On the other hand designers now have seemingly limitless opportunities to promote themselves. On a portfolio site, a blog post or a Facebook page, designers are free to make their own assertions about their contribution to a given project. This was not the case when the only opportunities for recognition were only a handful of contests and publications each year. Now every designer has their own "catalog" site and design work circulates in a fairly unregulated way even within the design press.
  • In films, for example, credit is acknowledged once and for all and in detail at the end of a film. There is a great deal of horse-trading, arguing, and appeasement regarding the credits for any film project, but by opening night everything’s printed on film, the modern equivalent of being set in stone.
  • Film credits have been instrumental in codifying the labor hierarchy in the film industry, institutionalizing a shared vocabulary of job titles and responsibilities. No such standard has evolved in design — for example the term Art Director means something vastly different in an in-house design department than it does at an advertising agency.
  • Rather than wade into such ambiguous waters, it is easier to simply not credit anyone. Many large design studios have reached a similar conclusion and simply credit any work done at the studio to the studio entity. Frequently the mainstream press simply leaves works of design unattributed as if they were produced out of thin air.
  • Part of the problem is that attribution only becomes an issue after a work has become enduring or “important” and by that time it’s hard to recreate exactly how it came about.
  • In fact, the vast majority of graphic design is still done by unknown designers for unknown clients. It is a testament to the increasing influence of design that people care at all who animated a network interstitial or laid out a signage system. Perhaps this enhanced profile has made an unrealistic expectation that designers should get credit at all in a field with a blurry notion of authorship. Or perhaps the proliferation of design media channels simply offers more opportunities for half-truths and situational ethics when it comes to giving credit (and taking it).
  • Great post. It is a never ending battle to try to make sure that everyone who had some influence on a project be name-checked, and it is the right thing to do to give credit where credit is due, and we try very hard to do so. I recently scoured my records to try to credit a photographer for a project we worked on over 10 years ago. It was the one and only time our office ever worked with this person, and for the life of me I can not remember her name. I feel terrible about it, but there it is, I tried but came up short. If and when I come up with the photographers name I will certainly try to rectify the situation.As for work you're not especially proud of, I love the Alan Smithee idea. Posted by: Mark Kaufman on 05.20.08 at 01:20
Oliver Ding

分享网络2.0 - Show web2.0 enchantment ! » 280Slides:在线富媒体幻灯片制作工具 - 0 views

  • 280Slides 是一款优秀的WebApp,在线办公也一定会是未来办公室自动化发展的趋势,这些都毋庸置疑,所以我并不太愿意继续臆想自己对于Office2.0的展望。下面简单的罗列了我所了解的若干在线幻灯片制作的服务:Google Docs,Zoho Show,Empressr,PreZentit,Preezo,Sliderocket ,Best4C等;在线幻灯片分享的服务:Slideshare,Slideboom,Scribd,MyPlick ,AuthorSTREAM等。
    • Oliver Ding
       
      后来者如何竞争?这是一个问题。
Oliver Ding

MotiveQuest - What's New - Social Computing Reading List - 0 views

  • Social Computing Reading List I. Broad Marketing/Business Theory Focused The Cluetrain Manifesto Christopher Locke The Purple Cow Seth Godin The Long Tail: Why the Future of Business is Selling Less of More Chris Anderson The Age of Conversation Gavin Heaton and Drew McLellan Meatball Sundae: Is Your Marketing Out of Sync? Seth Godin The Open Brand Kelly Mooney and Nita Rollins II. Consumer Behavior/Case Study Focused Made to Stick: Why Some Ideas Survive and Others Die Chip Heath & Dan Heath Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (Kindle Edition) Robert Scoble Join the Conversation: How to Engage Marketing Weary Consumers with the Power of Community, Dialogue and Partnership Joseph Jaffe Smart Mobs: The Next Social Revolution Howard Rheingold III. Tactical Focused Word of Mouth Marketing: How Smart Companies Get People Talking Andy Sernovitz Citizen Marketers: When People are the Message Ben McConnell and Jackie Huba   Posted by Brook Miller on April 8, 2008
Oliver Ding

In Twitter's Scoble Problem, a Business Model - GigaOM - 0 views

  • In Twitter’s Scoble Problem, a Business Model
  • Anyway, to put Scoble and his Tweets in context, let’s assume for a minute that he always has 25,000 followers and he sent them 12,000 updates which are all 140 characters long, the maximum size allowed by Twitter. Again, hypothetically speaking, assuming each update is 100 bytes, then 12,000 updates generated used up 30 GB of data. (12000 updates * 100 bytes)* 25,000 = 30000000000 (30 GB) So here we come to the good part. This massive database of followers is what Twitter should turn into a business. Twitter should charge Scoble, Leo, me, Michael Arrington and anyone else who has more than 100 friends and followers. How about something simple? $10 a month for 1,000 subscribers. 25,000 subscribers means someone like Scoble should be paying them around $250 a month.
  • Let’s take it a step further. Twitter should limit people to 500 free messages a month. Any more should come in a bucket of, say, 1,000 messages for $10. Businesses like Comcast that want to use the service for commercial reasons should pay for the service, and so should startups like Summize, which want to build their businesses based on Twitter’s API. This would also fit the Freemium business model that Twitter investor Fred Wilson so loves. And at the same time, it would help Twitter overcome its abhorrence for adding advertising to the messages. I think many of us have a lot to gain from the service: My alerts about my posts on the system are a form of advertising for my work, and generate enough attention that paying for the service makes lot of sense.
Oliver Ding

SHARE GROUND - 0 views

  • 第一次来UCDChina工作坊,第一次见到了白鸦,Angela ,TONY,结识了很多新朋友 第一次写BLOG,主要谈谈此次培训的收获。
  • 一 关于设计
  • 1. 用户需求是产品设计的根本:
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  • 白鸦在培训的开始谈到了一些与设计相关的理念,涉及多个方面。
  • 2. 品牌已经从品牌=标识 到 品牌=用户体验
  • 3. 品牌是企业和用户互动的结果,不是制造品
  • 1. “纸质原型”:这是我本次培训中学习到的最大收获之一,在纸质原型中,设计者其实是根据市场的需求、用户定位所产生的非常粗犷的产品概念原型。
  • 5. 用产品与用户对话,让表现模型更接近心智模型。
  • 6. 设计不是只有设计部门来做
  • 4. 长期成功的产品必须给人带来快乐
  • 三 产品设计方法
  • 二 公司价值观白鸦在培训中总结了三种公司价值观:1. 纯为挣钱的公司(比如网游之类的公司)2. 为用户或社会提供服务或需求,从而盈利的公司。3. 输出价值观,不断发现需求并改善产品或服务,例如google或apple.
  • 2. 思维导图在这次培训中,我最想学习的内容之一是思维导图。在白鸦的培训过程中,展示了一些思维导图的样例,可惜整个展示过程非常短暂也不能拍照,很遗憾没有留下可供参考的东西。
  • 四 用户研究方法在讲解这部分内容时,白鸦和Angela讲述了很多有用理的念和知识,
  • 1. UCD的含义:用户在哪?用户需求是什么?用户怎么用产品?用户什么时间用.....?作为一个设计师在你设计产品的时候你会问自己很多问题,这些问题的答案都关系到最终产品的功能、交互、易用性。
  • 2. 用户调研方法:
  • 这其中讲述最多的是定性分析,Angela列举了常用的定性分析方法。
  • 作为对用户访谈方法的一些补充,我把《软件观念革命—交互设计精髓》这本书提到的一些技巧给大家列出来
randie lee

Budget - WikiWeddings - 0 views

  •  
    Setting a budget for a wedding is a little like putting together a puzzle. The wedding budget is affected by the size of the wedding, the style of the wedding and whether the wedding is formal or informal. The budget may also dictate what type of wedding a bride may have. If a bride has a strict budget it's a good idea to do some homework to determine how to best stretch the wedding budget
Oliver Ding

从网络翻译团体兴起谈出版选题思路 - 出版发行 - 书呆子日记 - 0 views

  • 找翻译到网络上?看上去是个可笑的事情,不过对于我这样的新手编辑来说,寻找潜在的选题,译者,网络是个不容错过的工具。译言听说过吗?创始人之一张雷到草根接受了访谈,畅谈他对人生理想的实践,他也被问到了一个同样具有“公益”属性的译索网,据称相对更商业感吧,对于数不尽的翻译网站来说,这两个网站属于比较另类的,我今天看到草根推荐的一篇新文章,三联生活周刊:互联网翻译大军,一方面看到报道中的哈利波特迷组建的相当系统的网络翻译团队介绍,还有如此惊人的提示世人——目前,全球最大的在线翻译站WorldPoint,汇聚了大约6000名来自世界各地的网络自由翻译家,号称能提供75种不同语言之间的互译。”,我首先是赞叹,赞赏网络时代给人的极大启发与活力释放,然后是在思索着同样文章中的这句话“《维基经济学》的作者唐·塔普斯科特(Don Tapscott)对这个网站的评价是,“网络正在从一个社交网络平台转变成一个社会生产平台。这样一个自我组织和共同创造知识的模式用于翻译,再自然不过了””,网络的确不是简单的一个搜索工具,交流工具,视听工具,知识平台,它越来越发挥着教育,媒体的作用,对于文字翻译来说,网络的巨大价值更加显露无疑,如果我的出版界偶像,已故兰登书屋创始人贝内特·瑟夫知道这个情况,他极具幽默感的回应是什么呢?我不知道,不过我估计他一定是非常的慨叹,当年他不远万里去英国见萧伯纳等大文豪的劳顿要是有网络这个东东一定会免除不少了
Oliver Ding

» MMDays - mmdays - 關於我們 - 0 views

  • 我們,是一群大學時代同窗的好友,在我們的時代,部落格只是一個尚未流行的概念。畢業數年後,我們也各自踏上了截然不同的旅程,在網路走入了Web 2.0的同時,有的人深入了資訊界,有的人到了矽谷,有的人到了紐約,也有的人在世界各地不斷奔走,我們的腳步,踏遍了半個地球。今天,透過網路和部落格,我們再度相聚,在廣大的網路世界,開闢這樣一個小小的天地,以Mr./Ms. Days為名,希望每天都能夠跟大家分享我們的所見所聞。 謝謝您的造訪,希望您喜歡我們的文章,更期待能夠看到您對於文章的迴響與指教。 Mr. Monday 主要文章內容 : 生活勵志, 網路科技新奇事物 Mr. Tuesday 主要文章內容 : 電影評析 Mr. Wednesday 主要文章內容 : 網路搜尋引擎, 社交網路 Mr. Thursday 主要文章內容 : 生物資訊科技, 機器學習 Mr. Friday 主要文章內容 : 網路生活, P2P技術相關 Mr. Saturday 主要文章內容 : 網路企業, 人工智慧相關 Mr. Sunday 主要文章內容 : 資訊新知分析
  •  
    刚才搜寻一些关于Crowdsourcing的资料,发现你们在Wordpress.com的blog,接着又转台来到这里。看到你们大学同学写blog的代号,按星期来命名,很是有趣。想出这样主意的人必定是一群有趣的人,而这里的文字,委实也非常有趣有见地。
Oliver Ding

Scobleizer - Tech geek blogger » Blog Archive Twittering the earthquake in Ch... - 0 views

  • How did I do that? Well, I was watching Twitter on Google Talk. Several people in China reported to me they felt the quake WHILE IT WAS GOING ON!!! Over the next two hours I pointed at anyone who had info about the quake on my Twitter account. It’s amazing the kind of news you can learn by being on Twitter and the connections you can make among people across the world. I fear a large casualty loss. The epicenter was 50 miles from Chengdu, which has about 10.5 million residents. Already reports are coming across of buildings that have been knocked down.
  • UPDATE: Online Journalism Blog has a lot more details about what happened on Twitter tonight. From the Frontline blog has even more. UPDATE2: Global Voices Online has links to videos and other Twitter and blog reports. UPDATE3: here’s a timeline of what first Tweets looked like.
  • 87 Comments
Oliver Ding

BBC NEWS | dot.life | A blog about technology from BBC News | Twitter and the China ear... - 0 views

  • When I logged on to my desktop Twitter application (sad, I know) it was alive with Tweets about the earthquake in China. Most of them were from the celebrated technology blogger Robert Scoble, who is famous, perhaps notorious, for receiving a Twitter message every second of the day. He is based in California, but thousands of miles away from the quake he was providing breaking news about it, linking to sites like the BBC and the New York Times, even providing a first picture - though how authentic that is remains to be seen. He now claims that Twitter had the breaking news even before the United States Geological Survey, which provides early warnings of seismic events.
Oliver Ding

Endless Conversation: The Unfolding Saga of Blogs, Twitter, Friendfeed, and Social Site... - 0 views

  • But just like blogs made two-way conversations on the Web relatively cheap, easy, and quick for the masses compared to previous methods (such as personal Web sites), conversational models on the Web have continued to evolve.  Recently, microblogging and social aggregation platforms like Twitter and Friendfeed have emerged to offer alternative models that are compelling for a number of significant reasons. 
  • Users of the latest social media tools are far more likely to post several times a day, more likely dozens of times, each one forming a new conversational beachhead.  This can be overwhelming, but it can also be enormously stimulating and rewarding, as a form of collaboration, cross-pollination, brainstorming, serendipity, news gathering, and countless other activities provide one with a continuous connection to the broader world.
Oliver Ding

SlideShare Blog » Blog Archive » Slideshow: Please Help Earthquake Victims In... - 0 views

  • One of our Chinese users, Oliver Ding has uploaded this slideshow , which is a call for people to help out the victims of the tragic earthquake that rocked central China’s Wenchuan County on the 12th of May, leaving behind thousands of dead. We deeply mourn the tragedy and would request our users to do their little bit in this regard. Please head over to these two sites - PledgeBank & CnReviews.com to learn how you could help out in contributing. We also request everyone to join the China EarthQuake Group that Oliver has created. We have featured his pledge as the Slideshow of the Day.
Oliver Ding

你喜欢什么样的SNS? | N3 - 0 views

shared by Oliver Ding on 13 May 08 - Cached
  • 游戏化的sns能这么快传播开来,颠覆过去的认为的中国人不像美国用户那样爱搞party的说法,facebook的成功是有人性基本需求支撑的。 做SNS还是三步走是没错,开始是靠基本需求的满足迅速聚集人气,然后是鼓励互动和制造内容,使网络逐渐趋于真实,实现帮助用户筛选信息,管理关系,最后更厉害的企业级服务都可能在上面展开。SNS的前景还是很看好的。 发言: 成 远 | May 10, 2008, 2:04 am
    • Oliver Ding
       
      使网络逐渐趋于真实?。。。。
  • 杜晨 周末午夜,名人们都上来了。。。诡异啊!!!2008-05-10 00:46 杜晨 与 胡锦涛 毛润之 马化腾 刘德华 赵薇 蒋中正 本拉登 成为好友2008-05-10 00:39
  • 我邀请了成远来开心网,这样他就为我赚了500元利润。 成远一上线,我就把他买成了我的奴隶。这样别人买他或者他自己赎回自己,我都又赚了650-500块钱的利润 也就是说成远已经给我创造了650元的纯利润了
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  • 这些都是实实在在的乐趣 发言: Hsia | May 10, 2008, 1:45 am
    • Oliver Ding
       
      的确有趣。
  • 这种游戏化的SNS实际上本质就是webgame 发言: 穆图 | May 10, 2008, 1:28 am
  • 最为重要的是游戏化,中国的若干的SNS都没有游戏的功能,同时,恶搞也是吸引我的原因,本来平常生活就够无趣的了,出一些游戏化的易上手的简单的恶搞的积聚了周围朋友同事的网站,难道没有吸引力吗?
    • Oliver Ding
       
      是用户放弃了运用真实性网络去帮助个人发展的机会,还是网站开发运营者将人性的弱点无限放大从而牟取暴利?
  • 为了解释“人性与功能”,我必须要举一个例子,这个例子就是网络游戏。我认为目前最成功的SNS不是Facebook,而是征途,或者是未来某款更能深刻还原人性的网络游戏。在网络游戏里,无论是交友还是打怪,一切都栩栩如生,在游戏中的对抗激烈程度、交流的密集程度和相应的蝴蝶效应都应该远高于Facebook的数量级,我们可以看到,一旦还原了人性中的一些基本情感,在那个虚拟的世界中,无论是商业、生产、友情还是爱情都突然有了立体的感觉,而征途就是还原了人性中的一部分东西。如果未来的SNS注定是一个Matrix,那现在的网络游戏公司开始做IM、做内容算不算是后发优势?在未来,更像Matrix的,究竟是Facebook还是盛大呢?
  • 我想他错了,因为人性太丰富,不同的人会喜欢在不同的社区里谈论问题,那怕问题是重复的,他还可能会喜欢出卖朋友甚至是背信弃义,我猜有这个功能的SNS,也一定会很火。
  • 衡量一个成功的SNS的标准是在于其能够多么逼近的还原真实社会,越还原得真实,也就越打通了现实与虚拟的大门。不过,这种还原绝不仅仅是功能上的,而是人性上的。功能上的还原无论再逼近,也会有物理上的差异,但人性上的还原如果一旦抓住关键,那就让现实和虚拟在心理上保持了一致。
  • 在中国,啥都是娱乐化游戏化,所以开心比任一个SNS的用户增长都要快都要多,这再次证明了我们原来说的,刺激人交往的动机无外乎是利益与娱乐!而真名假名都是其次的了。
Oliver Ding

The Charity Place: Social networks take word of mouth to a global level - 0 views

  • I’m still totally captivated by the enormous possibilities of social media to share ideas and information, and am inspired to post (yet again) on the subject of how people are using them to come together and do good – because I’ve been motivated to give in the last few days via Twitter.

    Just look at what Jeremiah Owyang has started through his blog and through his Twitter feed, which Oliver Ding then turned into this presentation on Slideshare...

  • I'm sorry to say that I had previously received an approach from two charities - one via Facebook and the other by email - but hadn't yet made a donation.  However, Jeremiah's Twitter message changed that. Charities, take note...
  • There are at least 30 people who have indicated they’ve given through Jeremiah’s updates on Twitter, and more – no doubt – who have given privately.
Oliver Ding

分享网络2.0 - Show web2.0 enchantment ! » 开心网:具有成为开放平台潜质的SNS社区 - 0 views

  • 我是从王兴的校内、海内,麦田的蚂蚁,谢文的一起一路注册过来的,现在又多了一个娱乐社交新秀开心网。貌似我真的是SNS狂热的追随者,其实不然,除了豆瓣的小组,真正能够黏住我的几乎没有一个。我经常告知自己在每一个社交网站中的体验热情尽可能的维持在三天以内,而在这在三天时间里,我所付出的成本不过是了解一下站点功能的设置,网站的运营模式以及SNS背后的用户价值等,如果发现了一两处亮点我会写一篇日志同大伙一起分享;仅此而已。
    • Oliver Ding
       
      一万只小白鼠之一,呵呵。
Oliver Ding

中国网民创造的价值在哪里 | Oh My Media | 媒介与传播研究 - 0 views

  • 中国年轻人同样乐于向互联网发布自创内容。尽管这些内容中有很多仅仅是复制粘贴甚至抄袭,尽管这些内容中绝大部分的价值被许多人怀疑和嘲笑。
  • 和菜头有一段尖刻的描绘,说的是普通中国网民都在忙些什么: 我很忙,我要看新浪的社会新闻,看Sohu博客的光屁股美眉,玩QQ游戏给小人穿上衣服,打网游抢一套极品装备,找BT站点下一套AV新片。在中国的互联网上,可以做的事情很多,这些事情的价值加起来比零稍稍多那么一点点。
  • 每个人应该有权利自由选择做什么、说什么,不论这些事情在旁人看来多么无聊。这种自由选择的权利,就像自由言说的权利一样,在中国人现实生活的传统中一直是稀缺物品;而互联网带来了更多可能,不论这一可能有多少泡沫和虚幻,至少它已是对线下人生的补充,对日常压力的逃避或对抗渠道。
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  • 重要的不是期待网民素质在朝夕之间提高,开始为互联网贡献高质量文学艺术科技哲学内容——那是专业人员的份内工作,而是保障他们的选择自由,扩展他们活动的空间。过去一年,我们已经看到了平日无聊的网民在厦门PX事件、周老虎事件中的精彩表现;尽管在3377、斌薇案、“很黄很暴力”等事件中,网民们行为观点不乏分歧矛盾,不乏失当过头,但无疑又在中国公共空间的拓展史上再书几笔。2008伊始,南中国暴雪成灾,从论坛到Blog,亿万网民传递灾情、共享信息、开展讨论,你可以找到主流媒体不会书写或不敢披露的细节,可以发现宏大叙事不愿眷顾的视角和观点。不怕太琐碎,不怕很无聊,不怕犯错误,怕的只是万民同声,万马齐喑。
  • 如果非要说中国人在互联网上索取不奉献、不关心政治而专注无聊,我觉得这“归功”于: 1.人均资源不够、人际竞争激烈的历史与现实,带来对资源的占有欲与抢夺癖; 2.清有文字狱、后有三反五反大革命、8964逆流、至今仍可能因言获罪的历史与现实,带来对表达和讨论的恐惧,对政治的冷漠与犬儒; 3.商品化狂潮带来的从媒体到社会的拜金、逐利、自私、消费至上风气,促进甚至引导个人疏离意义而亲近快感的行为。
Oliver Ding

好讀推薦:隨意搜尋 Ambient Findability - MMDays - 0 views

  • 2 Responses to “好讀推薦:隨意搜尋 Ambient Findability” on 14 May 2008 at 12:00 pm1Oliver Ding 小容 感谢链接我的blog的贴子:)最近在和一些朋友交流关于社交网络的问题,其中谈到了关于人的可寻性。我的粗浅体会是现在社交网络设计的联系人确认的功能,实际上是在解决在线人际交互的可寻性问题,而不是真正的关系确立。没有可寻性,就没有可用性,这一点也同样适用于在线人际交互,而不仅仅是人和信息。 on 14 May 2008 at 1:49 pm2Mr. Wednesday To 小容: 謝謝你的回應,你點出了一個好問題,人的可尋性。這本書,還有過去的焦點都是關注在物體或是資訊的可尋性,直到社交網路的興起人的可尋性才開始受到注意。Web是在匿名的基礎上建立,或許,就是因為人的可尋性在Web上是無法完全被滿足的,所以才把焦點轉向到人際關係上。 “沒有可尋性,就沒有可用性”,講的真好,可用性才是激發這些進步的最大動力。
Oliver Ding

企业是否需要自建社会化媒体平台? - 0 views

  • 我想,从媒体平台的归属角度,可以大概把企业实施社会化媒体营销划分为下面几个模式:完全自属:比如戴尔,自建企业博客、论坛、视频等。比较适合能长期投入,将SMM置之于战略层面的企业部分自属:建立自己的“social media hub”,比如企业博客,然后结合其他现存的媒体平台。我想,这可能会是将来大部分企业的模式(实际上严格来说戴尔也应划入此类)完全他属:没有自建媒体平台,完全依赖现有的社会化媒体平台由于借用现存社会化媒体平台会出现上述周期长的问题,我想,以后可能会出现第四种模式:完全他属II:由agency建立的媒体平台,根据需要,植入企业,与受众进行交流
  •  re: 企业是否需要自建社会化媒体平台? 4/19/2008 12:01 PM by Oliver Ding(小容) IV这种可能是以后垂直类社会化媒体网站的发展模式,前提是社区要做到足够好,企业才有可能参与进来。从这个角度来说,agency建立这样的平台,就相当于投资创建一个新的start up了。 或许,有agency背景的人结合适当技术能力的人,创办的垂直类社会化媒体网站,取得成功的可能性比较大。
Oliver Ding

Design Thursday: What would a Mayan branding guru do? - 0 views

  • But if you go back a few thousand years, the site was home to the Mayans, a highly advanced civilization whose ruins still dot the region. Among their many accomplishments, the Mayans developed one of the most sophisticated writing systems in Mezo-America, with over 800 glyphs and symbols. And that’s where the New York-based design and branding firm Carbone Smolan began its brainstorming to create a symbol that would capture the essence of the resort’s history and culture. “We understood that Punta Nizuc was Mayan for “nose of the dog” “ says co-founder Leslie Smolan. “After researching the Mayan culture, and noting visual cues like anthropomorphic creatures with softly rounded, wave like forms, our sketch process and final logo incorporates both, evoking both dog and sea.” Smolan shared her Nizuc mood board to show us the earlier incarnations of their ideas. The logo also reflects the Mayan belief in the circular nature of the continuum of life – birth, death, rebirth. So, Smolan says, the logo is designed to keep your eye moving around the mark. It’s a cool little bit of cultural conscription, and looks surprisingly authentic, even if its pedigree is more Manhattan than Mayan. Of course, a strictly New York interpretation of what “nose of the dog” would look like would probably be something cold and wet – not the pictogram you’d want to represent a luxury a beach resort.
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