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Social Computing Reading List I. Broad Marketing/Business Theory Focused The Cluetrain Manifesto Christopher Locke The Purple Cow Seth Godin The Long Tail: Why the Future of Business is Selling Less of More Chris Anderson The Age of Conversation Gavin Heaton and Drew McLellan Meatball Sundae: Is Your Marketing Out of Sync? Seth Godin The Open Brand Kelly Mooney and Nita Rollins II. Consumer Behavior/Case Study Focused Made to Stick: Why Some Ideas Survive and Others Die Chip Heath & Dan Heath Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (Kindle Edition) Robert Scoble Join the Conversation: How to Engage Marketing Weary Consumers with the Power of Community, Dialogue and Partnership Joseph Jaffe Smart Mobs: The Next Social Revolution Howard Rheingold III. Tactical Focused Word of Mouth Marketing: How Smart Companies Get People Talking Andy Sernovitz Citizen Marketers: When People are the Message Ben McConnell and Jackie Huba   Posted by Brook Miller on April 8, 2008

Education Programs Information Science Education Committee Education for Information Architecture Project Introduction The ASIS&T Information Science Education Committee is conducting a project on education for information architecture. The first phase of the project, in which the committee is currently engaged, is to gather information about existing courses and programs and to make this information available at the committee web site. The information gathered thus far is below.  Information architecture programs and courses  This listing is based on a search of the Web in March 2003 and on responses to an email survey posted on asis-l and JESSE listservs. The initial goal of the project is to identify programs and courses rather than to evaluate them or gather in-depth information.  At this point, the listing is limited to U.S. and Canadian institutions. We invite any institutions with either IA degree programs and/or courses in IA or with significant IA components to send information to the ASIS&T Information Science Education Committee for inclusion in this listing. Please send responses (and any corrections of additions) to Dietmar Wolfram (dwolfram@uwm.edu).

The country's leading online retailer has been doing a lot of things right lately, and Goldman Sachs' James Mitchell thinks that the future will only get better for Amazon. He sees sales growing at an annualized clip of more than 20% over the next decade. The buy rating on Goldman's conviction list pegs a $98 price target on the stock.

1. Retail's weakness is Amazon's gain

2. Amazon is a triple threat in digital delivery

Well said. Very quickly the story turned to Twitter/Scoble/beating USGS by 3 min. I also did not like watching how TechMeme rewarded a lot of A-list tech blogs and aside from Global Voices Online was not able to identify other great sources of English content on the Earthquake such as Shanghaiist or Danwei. Another example of self-reflective narcissism at work. At least Jeremiah Owyang tried to use his bully pulpit of social media to ask people to have compassion and give to the Red Cross. Kudos to Jeremiah for that. Posted by Elliott Ng on May 13, 2008 at 1:36 pm