Phone-Wielding Shoppers Strike Fear Into Retailers - 2 views
www.retailgeeks.com/...ersStrikeFearIntoRetailers.pdf
Smartphone retail consumer applications Net308_508 mobile technology
shared by samara hartnett on 25 Mar 12
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samara hartnett on 25 Mar 12In this article there are real world examples of how mobile technologies are being used within the four walls of a bricks and mortar retail store. The article interviews two different people and investigates their use of Smartphone technologies while shopping for retail goods. It proves valuable not only because of its direct reference to mobile technologies in the hands of consumers, but for the first time we can begin to see the evolution in mobile device information sourcing. Although both the consumer and producer are slowly realizing these capabilities, it is fair to say that the ongoing process of experimentation reflects mobile device adolescence. There are connections between reoccurring themes such as changing business models, changing consumer behavior and the evolving development of mobile applications that are best understood when put into practice. More specifically just how could information be used and integrated into the everyday conditioning of mobile devices? One example as illustrated in the main focus of this article, are applications that are used in store by Smartphone owners in order to compare prices on stocked items. However depending on Smartphone user location settings retailers can push additional information to shoppers already sourcing product information from competitive brands. This reference to retailers also utilizing mobile technologies and information distribution is equally as valuable and shows a shift in business practice that surpasses traditional discount models. Bustillo, M., Zimmerman, A.(2010, December 15) Phone-Wielding Shoppers Strike Fear Into Retailers. [Web log post]. Retrieved from http://www.retailgeeks.com/wp-content/uploads/2010/12/2010_1215_Phone-WieldingShoppersStrikeFearIntoRetailers.pdf
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Dean Strautins on 25 Mar 12Yeah a good article pointing to a great opportunity for retailers. The big insightful learning from e commerce prior to this trend was that you did not have to be the lowest priced or the best quality. You just had to be most accessible with a good website, good shopping process, and let people pay. The early adopters were willing to sacrifice price and quality to get convenience. With the trend in this paper pointing towards the vast majority joining the automated shopping process now retailers will be able to more easily offload all their dead stock and the need for genuine end of season sales will be reduced. The retailers with good sales skills will make bigger profits. I see a trend here were businesses that do not keep up with online opportunities will go out of business. Is it possible for the immigrant bakery that has a competitive advantaged based on good quality and hard work to survive? With no website and a cultural belief that hard work wins business possibly they can survive when there is a local community that does not consult a phone to make a choice. Right now supermarket price dumping on bread is doing more damage to private bakeries than any social media app. When other varaiables come in that add to a drain on cash flow like increased rent, more mouths to feed, increased competition, etc then I see this brings increasing reasons to force people to start using social media to seek more business. Just like domain names. You buy one or two you will use for your business and then you buy 5 or 10 for defensive reasons. The last thing you want is to put a great effort in to developing your online position to then have someone buy a similar domain name and pour money at SEO and capture your market. www.carlislebakery.com.au as a prime web address could be undermined by www.carlisebakery.com if you do not buy them both. So the same is with social media. You might not be motivated to get more business but you are forced to the table to protect y
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Jarrad Long on 08 Apr 12This article isn't about the common definition of mobile crowd-sourcing where data from crowds is aggregated. Instead, Bustillo and Zimmerman describe how mobile technology has brought about a shift in the consumer-retailer relationship which is "threatening to upend the business models of the biggest store chains in America." The article describes how in the past, American retailers (and I'll be bold enough to say retailers in other developed nations as well) could get away with selling items at inflated prices because consumers had no easy way to determine whether those prices were reasonable. Now, the article explains, the ability to compare prices with a smartphone has ushered in a "new era of price transparency". The article paints a bleak picture for the future of retailers who can't or won't make their prices more competitive. Articles like this highlight the fact that our increasing use of smartphones is heralding some fundamental changes in the way we live. And despite not fitting the normal discussion on mobile crowd-sourcing, changes in market dynamics like those described in this article are entirely due to the behaviour of crowds. After all, retailers depend on a crowd of consumers to buy their products, so when technology enables that crowd to shop smarter, it's no surprise the retailers feel a little anxious. The article doesn't mention any effort on the part of the retailers to aggregate data from online consumers in order to better market their products, however with web analysis software this is easy enough to do, and I suspect it's happening. So the transparency works both ways: the consumer has newfound clarity on prices, whilst the retailer gains clarity on consumer behaviour. This article, along with the Wisdom of Crowds Wikipedia article, has me considering mobile crowd-sourcing as a powerful means of market regulation. This could be a theme of my essay for module two.