SlideShare - Online Powerpoint and Keynote Presentation Tool - 9 views
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Ellen Summers on 16 Apr 10Slideshare is the worlds largest community for sharing presentations online with over 25 million users a month. Users can upload powerpoint and keynote presentations, and word and PDF documents. Presentations can be commented on, bookmarked and shared and it is a great way to learn from others [1]. Businesses can upload presentations or documents to share ideas amongst the organisation and also generate leads due to the viral nature of the platform. Slideshare is linked with many other platforms such as Facebook, LinkedIn and Twitter [2]. Search engines will index the information in the presentations and it will enhance search engine ranking [3]. Presentations can also be made private and only accessible to members within your organisation [2]. Slideshare is being used by many businesses to market their products or services using the platform as a lead and traffic generation tool by either highlighting your business or directly generating leads through Slideshares LeadShare or Adshare tools designed specifically for business. There are no upfront costs and you only pay when leads are generated[1]. Slideshare also has its own branded channels for afee. The business channel allows businesses or organisations to customise its own microsite targeting the professional community. Here you can showcase eBooks, webinars and presenations while capturing leads and targeting a specific audience. Each microsite is a customised project for Slideshare and can be worked into an organisations budget [4]. [1] Slide Share Inc (2009). Slideshare. Retrieved 16 April, 2010, from http://www.slideshare.net/about [2] Learning Tools (2010). Top 100 Tools: Slideshare. Retrieved 19 April, 2010, from http://www.c4lpt.co.uk/Top100Tools/slideshare.html [3] ZenDesk (2010). SlideShare Forum. Retrieved April 19, 2010, from http://slideshare.zendesk.com/forums [4] Slideshare (2010). Slideshare Branded Channels. Retrieved April 19, 2010, from http://www.slideshare.net/channel
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Jill Perry on 16 Apr 10One of the attractive features of Slideshare is the ability to not only upload presentations for online display, however by using their Leadshare application you can collect and update customer contacts. Leadshare also allows the user to link the presentation to the business contact details. Slideshare can be embedded in your web page, blogs and social networks at no extra cost. Kelly, (2010) explains that Slideshare has a number of additional features which enhance its use. These include presentations that have audio tracks known as 'Slidecasts' and a plugin which allows presentations to be uploaded directly from the Powerpoint tool. It also has plugins to allow access from networking services such as Facebook and Linkedin. Slideshare as demonstrated by Mullen, (2009) is a great way of presenting information. Mullen states "Increasingly Slideshare is being used as a tool by conference organisers to make PowerPoint presentations available to anyone unable to make the conference in person." PcWorld recently reported on Slideshare's new service called Channels which will allow companies to create a microsite. Perez (2010) states that "Companies can be a sponsor of a Channel focused on a specific topic, like virtualization, or they can create a Channel just for their brand." Perez reports that this service adds to two other marketing services of Slideshare's, which are Adshare and Leadshare. Slideshare is an effective way of sharing and be able to show your presentation to a wide audience. As stated by Slideshare "Anyone can view presentations & documents on topics that interest them. The site is growing rapidly with over 25 million monthly visitors."
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Jill Perry on 18 Apr 10References: About Us. (n.d.). Upload & Share PowerPoint presentations and documents. Retrieved April 17, 2010, from http://www.slideshare.net/about Kelly, B. (2010). Slideshows. STRIDE Handbook 8 on E-Learning (pp. 106-109). India: India Gandhi National Open University. Mullan, J. (2009). Should we be more Social? Law Librarians and Social Media. Legal Information Management, 9, 175-181. Retrieved April 17, 2010, from the Cambridge Journals database. Perez, J. C. (2010, February 3). SlideShare to Let Companies Sponsor 'channels' on Its Site - PCWorld Business Center. Reviews and News on Tech Products, Software and Downloads - PCWorld. Retrieved April 17, 2010, from http://www.pcworld.com/businesscenter/article/188442/slideshare_to_let_companies_sponsor_channels_on_its_site.html Slideshare LeadShare FAQs. (n.d.). Upload & Share PowerPoint presentations and documents. Retrieved April 17, 2010, from http://www.slideshare.net/business/leadshare/faqs