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This article focuses on audience insight plus branding re: multimedia bulletin boards like Pinterest and 20Blinks.

Interesting article. I liked this comment: users don't necessarily have a preconceived idea of what they want-but they know what they want when they see it. This dynamic gives brands the opportunity to introduce products, concepts and content much earlier in the decision making process and actually drive discovery. I have seen things on Pinterest that I would never even had tried to search for.

"Just as certain types of Facebook posts spark a higher number of comments, likes and shares, certain types of blog content inherently drive more engagement. As you brainstorm and write blog posts, try incorporating a mix of the following content types into your editorial strategy. Then take note about what your audience responds to and tailor your posts accordingly."

"So what does matter? What should you be measuring? How do you establish influence without focusing on the influence numbers? Ask yourself this one question… "Are you relevant to your audience?""

"13 Steps to Building Connections on Pinterest"