Moxie FutureX

Fitocracy at its core is a game.  While it has various elements of a social network, it's a game where you earn points for exercising and recording the exercise.  You can play to track your own progress, or compete against your friends.

clock in and out using a QR code and an app. scan their cards to the device in office and clock in.

DelayMirror is a digital mirror that provides a continual delayed video feed allowing shoppers to see themselves as they were 3 seconds before. good for shopping and getting a full view of what you are wearing

publix cancelling their curbside program

a new talk show on tmblr shot entirely with iphones

spotify ending free unlimited service.

1. It's not just mobile! Consumers are device indifferent. 2. Social media marketing grows up and moves out of marketing. 3. Content marketing makes brands media. 4. Real time matters more than ever. 5. Email isn't dead (yet!). Communication counts. 6. Commerce happens everywhere.. 7. Actionable metrics count, not just collecting big data

watch capable of RFID payments.  it has a mastercard paypass technology can can pay for purchases that take paypass is accepted.

loreal stuff

digital receipts

another reference

lucky winners get to sleepover at IKEA to test out their mattresses. big PR stunt.

reserve a parking spot at JFK airport. possible weekly?  apps that are making travelling more pleasant.

1. online video will become a must for brands and businesses 2. we'll see a shift from UGC to professional content 3. we'll sit through more online video ads than ever 4. online video will become more social 5. producing quality content will be easier than ever 6. people will start taking copyright seriously 7. online video WON'T kill TV

after setting their standard wakeup time, they indicate how much earlier they'd like to be woken up in cases of frost and snow. During the night Winter Wake-Up monitors local weather conditions based on the user's current location and decides whether or not the user will need to be woken up at an earlier time. When conditions are poor, users will then have the time they need to dig out, de-ice and get to work on time. Users can also choose not to be woken at all when extreme conditions make their commute hopeless.

shopperception uses kinect sensors to spatial recognition capabilities to monitor the way shoppers interact with products on shelf -- how long they spend, which ones they touch, what are put back, and what are purchased

Users can choose either a basic or guided workout on the app, which will then begin to play video footage of journeys through famous cities and landscapes, shot from a first person point of view. Then, by placing the iOS device on an exercise machine, the app will monitor the speed at which the user is exercising and match the video playback to that pace, using "vibration-based exercise tracking" 

fans create the story in real-time.

 trends marketers need to keep an eye on in 2012.