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"McDonalds beacon case study (retail) 26 McDonald's franchises in Columbus, Georgia tested out iBeacon technology with its customers. Over the four week trial, the franchises were pushing special deals for McChicken Sandwiches and 10 piece Chicken McNuggets. The iBeacon powered promotions pushed McChicken Sandwich sales up 8 percent and Chicken McNugget sales up 7.5 percent. Based on the initial results of the pilot it looks as though McDonald's will continue to explore the technology for an additional 263 retail stores in the southeast. "Everyone is looking at their phones, millennials especially, and that's where we've decided to engage," Jack Pezold, a McDonald's franchisee of 40 years, said in a statement. Spotless beacon case study (enterprise) Spotless is an Australian owned and managed provider of integrated facilities management services. In 2014, Spotless partnered with Lighthouse to build and deploy a custom workforce management solution with the goal of reducing litigation claims in the commercial cleaning service line. The solution allowed Spotless to understand when cleaning KPI's are missed in real-time and produce employee location reports that can be used as legal defense against slip and fall litigation claims in shopping malls. Spotless has also been able to optimise their workforce and reduce operating costs by analyzing Lighthouse powered heat mapping of employee movements. The solution has been so successful that Spotless are extending the capability across other service lines including facilities management, security and maintenance. Read the full case study here. Pause Fest beacon case study (events) Pause Fest is Australia's premier digital event, aimed at supporting and showcasing the best in creative and tech from Australia and all over the world. In 2015, Pause Fest partnered with Lighthouse to deploy a network of beacons that delivered proximity based content and experiences to attendees, while enabling real-time event analyt

"Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. According to Google, the key to a successful smartphone launch is getting ahead of the release and marketing early. "One of the biggest factors is getting early buzz. Getting early buzz is key [for a successful smartphone launch]," Google Industry Director for Tech Kyle Keogh told ClickZ. The study found that the earlier a firm markets a smartphone the more likely they are to succeed in sales. According to Google, an extra 1,000 news stories put in place weeks before a launch can lead to a 9 percent spike in smartphone sales. Google's research discovered that users tend to do general product searches in the week during launch. After launch, it was discovered that consumers dig deep and search for key specifications on a device. Video is also becoming a key research tool for consumers shopping for a smartphone. According to the study, video views for smartphones increased 60 percent this year. Google says that if a smartphone gets over 1 million video views during launch week it will likely sell over 1.3 million units."

A recent study from marketing firm Performics shows that 33 percent of people are most likely to respond to brand offers when they are reposted by a friend. The study states that 27 percent will do so on the brand's page, 26 percent from the newsfeed, and 20 percent from a social ad. The study also touched on some valuable information about branded content engagement. Consumers are most likely to engage with branded content containing images (44 percent). A close 40 percent of people said they are likely to engage with Status Updates and 37 percent with videos.

A recent IBM study found that only 26 percent of CMOs are tracking blogs, 42 percent are tracking third party reviews and 48 percent are tracking consumer reviews to help shape their marketing strategies. The study was conducted across 1,700 chief marketing officers in 64 countries and 19 industries as a means to determine the focus on market circumstances versus individual consumer feedback.

"SundaySky's 2012 "State of Video in E-Commerce" report compiles data from internal and external studies to uncover the latest trends in online video marketing. SundaySky found that a short-form video advertisement without personalization had a 50 percent consumer completion rate. However, according to the study, a slightly longer long-form video advertisement with added consumer personalization will garner 2.5 times longer viewing times. "2012 will be remembered for the first online Olympics and the first digital election, perhaps not the year of personally relevant video, but we did learn that personalization is the key to increasing video engagement," said SundaySky VP of Marketing Kelly Ford in a blog post."

"Based on a 20-month study, Solve Media found that a projected 10 percent of all online traffic isn't human. Between January 2011 and August 2012, the company observed 100 million unique visitors a month across 5,000 publishers and found that one out of every ten users wasn't a user at all, but a bot. "

Only three news sites - CNN, Yahoo News and The New York Times - out of 22 appeared to use high levels of ad targeting, according to a Pew Research Center study. In these cases, 45 percent or more of the ads were different from one user to the next. Another three news sites - CBS, USA Today, and MSNBC - exhibited moderate levels of targeting where between 29 percent and 40 percent of the ads were different across users. Sites with low levels or no apparent targeting included FoxNews.com, WashingtonPost.com, Time.com, and Newsweek.com. When researchers revisited the sites in January, they found that two - latimes.com and theatlantic.com - showed slightly higher levels of ad targeting. "By contrast, highly targeted advertising is already a key component of the business model of operations such as Google and Facebook," the study found.

A new survey by mobile ad network Greystripe suggests mobile shoppers are more likely to evangelize brands or products than people who prefer to make purchases in physical stores. The study found almost half (49%) of mobile shoppers routinely writing reviews about their product experiences, compared to only 31% of their traditional counterparts.   But if a mobile shopper is unhappy with a purchase, that also indicates they are more likely to complain about it online. The study showed that mobile shoppers are more likely (31%) to visit a brand's Web site or app first when looking for product information than in-store shoppers (24%).

The vast majority that clicked on ads was likely to take some action, including receiving a coupon (51%), research a product (49%) or making a purchase (46%). After coupons, ads featuring specific product searching, favorite brands, and location information were most likely to entice smartphone users to interact with them. When it comes to mobile platforms, the study found iOS users trumped Android device owners in ad responsiveness. People using iPhones and iPads were more likely to make a purchase than Android-based users. The findings, presented Monday at the IAB's Mobile Marketplace conference, were based on a survey conducted by ABI Research of 552 U.S. adults who use a smartphone with data service at least once a week, and 563 corresponding tablet users. The sample was split evenly by gender and covered those18 to 65+. The study also emphasized that mobile no longer means merely "on-the-go," with virtually all tablet and smartphone owners using their devices at home-the most common place for mobile activity. Tablets are viewed mainly as media consumption devices;  smartphones are considered "mission-critical" tools that 70% won't leave home without.

Study from Vitrue on successfully engaging Facebook users.

Fascinating, it appears to me that many people prefer banners to sponsored content as they've learned to completely ignore them (i.e. your more likely to be struck by lightening than intentionally click on a banner) whereas they can be tricked into reading sponsored content that most see as junk that is completely manipulated by the advertiser. One note is that this was a small survey of about 500 people. I would love to see a study with 50,000 responses.

"According to the study, which surveyed nearly 10,000 U.S. adults, around half of whom owned some sort of mobile device, a full 64 percent of tablets owners and 62prcent of smart phone owners said they used their devices for news at least one per week, meaning that one third of adults in the United States get some kind of news on a tablet or phone on a weekly basis, if not more frequently."

"What really drives the engagement on a brand's page appears to be the core group of devoted fans - or what Napkin Labs refers to as "superfans." The study found that, on average, the engagement of each one of a brand's 20 most engaged fans is equal to that of 75 average fans. Each month, the so-called superfan likes 10 posts, shares five pieces of content and comments once. What's more, these fans tend to get significantly more likes and comments on their posts than average fans, which helps drive up engagement on the brand's page even more."

This goes in hand with the Slide Share I have shared.

A recent study published by AVG, an Internet security company, found that 92 percent of American children have an online presence by the time they are 2. One third of mothers in the United States said that they had posted pictures of their newborns online, and 34 percent of American mothers had posted sonograms of their babies in the womb. According to the AVG study, American mothers are more likely to post pictures of their children online than mothers in any other country.

I have this study from PopCap and will upload to the directory.

Study on Facebook ad receptivity and effectiveness. Sponsored stories most effective (in relative terms).

winning case study videos from cannes.