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Jinah Kim

Nike CEO Mark Parker On His Company's Digital Future: Body-Controlled Music, Color-Coded Heart Rates | Fast Company - 0 views

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    "As Forrester Research analyst Sarah Rotman Epps puts it, "Nike has broken out of apparel and into tech, data, and services, which is so hard for any company to do.""
Simeon Spearman

Online paid-content market poses threat to traditional advertising | Media | guardian.co.uk - 0 views

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    "The Forrester report found that over the next five years, the amount spent on online music, games, film, TV and news content by consumers in western Europe will surge by 65% from €6.2bn (£5bn) to €10.2bn."
Simeon Spearman

What's Next for the Online Experience? | UX Magazine - 0 views

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    UX Mag identifies three major "types of trends" impacting the future of online experiences. 1) Capabilities: Changing Technology Platforms - tablets, ambient devices and smart alarm clocks + anytime, anywhere expectation for rich online experiences. 2) Consumers: Evolving Online Behavior - broad consumer interest in new technologies and a desire to experience them and rapid rates of tech adoption. 3) Competition: Millions of New Entrants - flood information providers. The article also features the CARS attributes of online experience by Forrester. Customized. Aggregated. Relevant. Social. CARS. See? They then go on to discuss the Nationwide Insurance iPhone app and the Avis car rental site/iPhone app.
Simeon Spearman

Mobile - Forrester: Why Tablet Commerce May Beat Out Mobile : MarketingProfs Article - 0 views

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    Tablet Commerce overview from MarketingProfs
Simeon Spearman

MediaPost Publications Interactive Marketing To Garner $77B By 2016 08/26/2011 - 0 views

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    Overview of where Forrester thinks interactive advertising is headed. Interesting stuff.
Greg Steen

Facebook Is No Google-Like Oil Well for Online Retailers | Epicenter | Wired.com - 1 views

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    Facebook is no Googloid money-making machine, at least not when it comes to online retailing, according to a new study from the market-analysis firm Forrester Research.
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