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The division between the activities you do outside with balls and those indoors with mice is narrowing by the day. Not content with invading the realm of traditional broadcasting, eSports is now getting its very own daily recap show that'll mirror the format of ESPN's SportsCenter. Machinima is launching Inside eSports, which will air seven days a week and show off news and analysis from the world of electronic gaming. Unlike ESPN's offering, Inside eSports will be an online-only affair, which will broadcast on Go90, Verizon's nascent video network. It'll begin broadcasting in May, although you won't see many commercials and advertising for it until June -- presumably to give producers time to iron out any kinks.

It seems in the extremely competitive coffee marketplace of Seoul, Korea, Dunkin' Donuts wasn't the first place people thought of for their cup of joe. In a bid to correct what is surely an oversight, the Double D created "Flavor Radio" and placed it on city buses. The device looked just like a normal air freshener, but inside lurked the alluring aroma of coffee. At key points during the ride, the air freshener would spill out the fragrance, coupled with a jingle for Dunkin' Donuts. Perhaps not coincidentally, often times commuters would find themselves at a stop that had a Dunkin' Donuts nearby. Oh, you clever mad men! While Dunkin' Donuts claims there are no plans to roll this out here in the States, I'll bet we see someone else using a version of "Flavor Radio" in the future. After all, the company claims visitors to its stores near bus stops rose 16% during the campaign, and overall coffee sales jumped by 29%. It seems the future of advertising includes anything interactive that will get our attention. Not even buses are safe.

And the talk is more than just about launching a Web show. Rather, Twitter is said to be aiming towards changing the way people consume and discover media. "We're talking about building content on top of Twitter," said another industry insider. "That's a big deal." Twitter wouldn't be developing the content, but would instead serve as a distribution vehicle and advertising middleman. Besides looking to shake up the media space, Twitter has a more obvious motivation for getting into the series game. It regularly sells out of inventory for its core ad units like Promoted Tweets. "Right now, they are leaving money on the table," said one source.

INSIDE OUT is a large-scale participatory art project that transforms messages of personal identity into pieces of artistic work. Everyone is challenged to use black and white photographic portraits to discover, reveal and share the untold stories and images of people around the world. These digitally uploaded images will be made into posters and sent back to the project's co-creators for them to exhibit in their own communities. People can participate as an individual or in a group; posters can be placed anywhere, from a solitary image in an office window to a wall of portraits on an abandoned building or a full stadium. These exhibitions will be documented, archived and viewable virtually.

"So, how does a Facebook mobile ad network solve this problem? Easy: Evernote allows its users to sign-up using their Facebook account.  Facebook takes this user ID, and checks the cookies the same user's browser had last time he or she logged into Facebook or visited one of the pages tracked by Facebook's data partners. Facebook then takes the anonymized data about this user (really, many similar users) and sells Evernote ad inventory to advertisers trying to reach that kind of user. If the Facebook mobile ad network works out, it is a big, positive development for several constituencies: Advertisers, who will be able to reach customers on mobile, a platform that is going to be bigger than desktop by the end of the decade. App developers, who will be able to monetize through targeted advertising. Users, who will have more and better apps to use because there will be a better financial for developers to make them."

Absurd pricing. "Recently, Tumblr partnered with Union Metrics to provide full-blown analytics for users. The companies didn't say what they'd charge -- until now. Turns out, Union wants nearly $1,000 a month from companies that have multiple Tumblrs. And that's not even the top price. If you want "industry benchmarks" -- that's likely average data across a range of Tumblrs to compare yourself with -- then it will cost you "max." It's not clear what Union means by "max" as a price. Perhaps, if you have to ask you can't afford it: The "max" package is targeted at "the largest agencies and brands.""

"The new section, which Spotify is labeling "Discover," surfaces content such as songs, playlists, and live-performance videos that Spotify users haven't discovered yet but which they may like based on their past listening habits. The section is laid out in a visual-driven experience incorporating images and videos in a big-tile grid that has some traces of Pinterest.  "It's another new canvas for us to look at the right way for brands to participate in the music experience," Mr. Levick said in the interview. "

"But advertisers have loads of their own offline data from existing customers that they have not been able to use to target search ads. Conversions API allows those advertisers to upload phone numbers and in-store purchase data and use that information to target search ads through DoubleClick, Google's search ad system. Google's announcement was thin on details. It says advertisers can now "upload new conversions to account for in-store transactions, call-tracking, or other offline activities, or edit existing conversions to account for discounts, returns, credit, or fraud.""

Teen Vogue VP and publisher Jason Wagenheim told attendees at Business Insider's Mobile Advertising Conference that 42 percent of the magazine's readership is scanning QR codes. That's up a whopping 133 percent from 18 months ago.

daily 11.23

This is crazy

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