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Foursquare will be doling out team-themed Super Bowl badges to Steelers and Packers fans who check in to the promoted venue and include the name of a team in their shouts. Foursquare users at the game can unlock a special Super Bowl XLV badge if they check in to the stadium. More importantly, every unlocked badge comes with a unique redemption code that badge holders can use for a 20% discount on select merchandise at NFLShop.com.

"Kimberly-Clark's Marketing and Design Teams Have Taken the Least Glamorous of Categories and Given Consumers Something to Talk About"

Celebrity and social games

Gap fall campaign highlighting the design team behind the 1969 line.

ESPN partnering with Foursquare's new events feature. Users can get links to ESPN game wrapups, unlock badges, and see tips from ESPN.

coke and scvngr team up for a campaign. players earn points by checking into gamestop locations. they can earn points by playing games against others, finding secret logos, or recreating box art of gamestop products for prizes.

MTV campaign brings an old brand back to life.

Google is launching "A Google a Day", an upside-down quiz game, in the New York Times - quarter page ads that prompt users to Google for the answer.

Daily 4.12

Creative Director of Google's marketing team is doing this thing, installing tiny rooms on ceilings. Odd and cool.

Invites in exchange for requesting info on Chevy Sonic

Sony liked the original, longer piece of web video, which portrays the hazards of running out of "skips" on your music subscription service, and asked Break for a 30-second cut. But it didn't say it was going to swap it in as a TV spot during the finale of "Jersey Shore," seen by an average of 6.6 million viewers a few weeks ago, and save itself at least a couple hundred grand in agency fees in the process.

""We believe the Fanhattan technologies and team will complement Rovi's advanced metadata, semantic discovery and predictive analytics capabilities to offer truly differentiated solutions to our customers," "

film studio Lionsgate and Tribeca Enterprises, the media company behind the Tribeca Film Festival, announced today they are teaming up on a new, subscription-based video-streaming platform. The service will be known as Tribeca Short List and is slated to launch sometime during the first half of 2015. You can expect a "prestigious selection" of movie content from Lionsgate, which will be curated by Tribeca with help from "leading voices in contemporary culture.

Now called Gift Connect, the service acts like any other advertising platform, with brands looking to advertise and publishers who send those ads out to their audiences. However, the ads themselves are actually gifts from brands, and the publishers are sports teams, musical artists, or other affinity groups.