Group items matching

in title, tags, annotations or url

Good old-fashioned reading is on the rise thanks to the booming popularity of e-readers. In 2007, a study by the National Endowment for the Arts found that half of 18-24-year-old Americans read no books for pleasure. The e-book era may be changing that. A Sony-commissioned survey conducted in May found that 40 percent of e-reader owners report reading more than they did with print books. Amazon says its customers buy roughly three times as many books after getting a Kindle. And finally, smArtphone apps have re-popularized classic games and toys. The much-anticipated Scrabble iPad app hit the market this fall after the wide adoption of Newtoy’s Scrabble knockoff, Words With Friends. Electronic Arts has turned the classic Lite Brite into a digital experience.

On the day the YouTube takeover ad ran, Sharpie.com experienced 72,000 visits, roughly seven times more than typical campaign traffic. More than 400 new artworks were uploaded during the course of the weekend. The company's Facebook page also quickly reached and exceeded 2 million Facebook Fans on the day after the takeover ad ran. The Facebook Fan page had 11,508 new "Likes" -- the highest in one day for Sharpie.