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"Originally called Pinfluencer, Piqora was one of the first companies to offer Pinterest insights before Pinterest launched an analytics tool of its own. Its other customers include Sephora, Zappos, Etsy, Z Gallerie, Orbitz, and Steve Madden. Using an image recognition-based algorithm, Piqora can surface brand-related hashtags, images, and links from the three top visual networks, where keywords aren't enough. Hashtag-tracking technology is especially important on Instagram, where Piqora says brands have seven times more hashtags than they have followers."

Stats on social networking growth, time spent within the category, etc for Facebook, Twitter, LinkedIn, and Tumblr

"Microcontent sharing takes this to the next level: What if you could break down an article into its constituent parts and share them independently? Perhaps one day aggregators could reassemble not just articles into a personalized newspaper, but also individual quotes, images and videos? I'm so excited about microcontent sharing that we've implemented it into the new Mashable.com. If you visit an article on the site and hover over an image or quote, we provide options to share that piece of content to your social networks. We hope to take this idea even further in future iterations, but it's a start."

Even if we have the best intentions for keeping in contact with old friends, former colleagues and random acquaintances, as our social networks grow, it can be hard to follow through. Here are five apps that try to make it a little easier.

The bite-sized social networking platform is a great way to aggregate a huge amount information into a manageable stream of topics specific to you. There's no reason it shouldn't be the same with the weather, which is exactly why the company is partnering with The Weather Channel to bring local forecasts to your feed.

 Mapkin is a new platform that lets friends send each other personalized directions, with custom instructions and voice recordings. Once users have created a route from one point to another, they can begin to add elements along the way. Choosing from a list of popular stop-off points or creating their own, they can include points of interest such as restaurants, gas stations and parking spaces. Mapkin enables users to also add their own comments along the way - directing friends to avoid a particular junction or simply making instructions clearer or more fun. To replace the limited selection available with standard GPS navigation devices, directions can be complemented with users' own voice recordings. Maps can then be saved and shared with friends over email, SMS or social networks.

"if Twitter is what you say, and Facebook is who you are, then LifeKraze is what you do."

Not super new, but might be one to watch.

woopwoop - reiterates important of global trend

If Pinterest is for women, then Google+ is for men

 Youtopia is extending the gamification model to encourage good deeds, academic achievements and community service. Designed for use in the workplace, schools and charities, the Youtopia app enables users and their organizations to keep track of activities and gain rewards for completing them.

An app that scans horribly parked cars and their license plates and shares it online to people with ip addresses within a certain radius of where the car is parked via social networks. 

Beer cooler makes the picture unrecognizable 

a virtual room where parents can leave positive messages for their kids. help kids connect with parents.

malaysian airline lets people choose people they want to sit next to. similar to the KLM and air France Bluenity social network. book and arrange a flight through facebook app

Last but certainly not least, Facebook's recently released News Feed targeting options are delivering significantly better CTR. Mobile ads received CTRs 14 times that of desktop ads, on average. The desktop category, which includes News Feed ads and the ads on the right-hand side, saw the lowest CTR at 0.083 percent. The mobile News Feed, by contract, saw an average CTR of 1.140 percent. How does this compare with Twitter? The smaller social network saw an average CTR of 0.266 percent. This would indicate Facebook's mobile ad CTR is four times that of Twitter's. That's impressive. Other highlights from the report include: Sponsored Stories continue to perform better than standard Facebook Ads: Analysis of 13.8 billion impressions in the first and second quarters of 2012 shows Sponsored Story ads receiving 53 percent higher CTR than standard ads. Cost per fan also saw major improvements with 39 percent savings.

"The decision to show A Chance to Dance, which profiles an American dance company, to Facebook users and cable subscribers simultaneously signals confidence that the social network can be a distribution channel that will increase viewer numbers overall and even boost cable subscriptions."