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First iAd on iPad

Super-awesome AR campaign 

Branded entertainment - Paul Feig directed video is the official debut of the character, who had been seen in unbranded videos recently.

Kleenex social sampling execution. 1 million real Kleenex samples shared via the campaign.

Dupont turning to editorial online video to spread brand message.

Canon just launched a new campaign, Long Live Imagination, in collaboration with Ron Howard. On May 22nd, Ron Howard and Canon invited photographers to submit their "most imaginative" photographs based on movie themes for Project Imagin8ion, a user-generated photo contest aimed at inspiring a Hollywood short film.

The app, built by Radical Media (the folks behind Arcade Fire's "The Wilderness Downtown" project), allows users to watch videos and read articles from ONE's website, and then take actions based on those articles. Is ONE having a campaign to get the U.S. government to forgive developing world debt? You'll be able to pull up all the relevant facts to convince people how important the issue is, sign a petition at the click of a button (and get your friends to sign, too), or be directed to who to call to formally lodge your opinion. The app even gives you a script, and a place to record how the call went. Now ONE will know more precisely how much its users are pushing policy-makers. And when it's time to protest, a ONE organizer can send you a push notification telling you to get out on the street and make your voice heard.

Nice Foursquare campaign

scvngr campaigns from Subway, Sears, and Swatch

5 Gum is trying to create a campaign that hits all 5 senses for 15-25 year olds. The first step into this space is The Nightjar, a mobile game that participants play by only using sound.

Neat social campaign for Axe from Ogilvy Tunisia. Makes a fake relationship status.

Branded app with light branding from GE, used to explore U.S. health data, linked to their Healthymagination campaign.

Mentos phone call-in campaign, part of a larger social thing.

Retrospective / analysis on Skype's advertising campaigns. Summary: either straightforward or trying too hard.

LinkedIn campaign targeting execs. Seems pretty successful.

Overview of the SCVNGR levi's campaign

The campaign is centered around DirecTV channel 111, which is airing endless footage of a spinning Whopper. If you watch for five minutes, you get a free Whopper. Watch for 10 minutes, and you get two free Whoppers. And so on. You have to pay attention, not just leave the station on-you must respond to occasional prompts, or you lose.

creative campaign allows users to paint a running route on a map and challenge friends to help complete them