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tablets account for 20% of "mobile" e-commerce sales, and 60% of tablet owners say they have used them to "shop" (I guess that excludes shopping for apps). Also examples of apps doing it right: TheFind, Crate & Barrel, Sephora, Jetsetter

eBay for real-world labor. When users, called senders, post a task, they also invisibly declare the maximum amount they'd pay to have it completed. Runners then bid on the task by declaring the minimum amount they would accept.

Overview of social/RFID integration

unique tattoos based on major world issues that are too quickly forgotten. using twitter or facebook to vote and a volunteer gets tatted.

The Carlsberg app gives you beer that you personalize, lets you send it to friends and then you can invite them out to enjoy it. In the real world.

AR challenge from Layar

It's Kia's attempt to create the world's smallest stop motion film, challenging the work from Nokia's N8 stop motion short. This time though, the stop motion film has been hand drawn on over 900 fake nails with 1,200 odd bottles of polish used to create the story.

interesting idea...

"Aurasma embeds moving imagery within the world in a way that is visually convincing."

Creative Director of Google's marketing team is doing this thing, installing tiny rooms on ceilings. Odd and cool.

An overview of sites like Gaia Online and Habbo Hotel and how although they have abandoned the "virtual world" branding, they are still pulling in advertisers and revenue.

Breakdown of various ARGs and such, discussion of blurring reality and fiction. Net point: people want stories that allow them to play along, but that is not the same thing as convincing them that the story is true. Ideally, they at least suspect it is not. "Instead of demanding that people believe their lie, they dreamt up a world people were desperate to be a part of." (of Cloverfield marketing)

April fool's joke from Japanese microblogging service - only 3 characters allowed. They also have a haiku service. The Miracle Whip campaign also used a character restriction less than 140 characters for its campaign.

London design firm Berg and the London office of the Japanese ad agency Dentsu have announced a line of augmented reality toys called Suwappu. The little figurines have swappable heads and bodies; depending on how they're configured, they interact differently and draw different environments for themselves in the augmented reality world.

Mobile social gaming startup using real world data about governments from economic and sustainability measures to influence gameplay.

"ZangZing is a new, simple, elegant solution for pulling your photos together from all the places they exist on the internet. You can share them with only the people you want to share with, let everyone add to the album, or open them up to the world."

Renault produced a fun thing for their most recent auto show, using RFID cards that tie to people's Facebook profiles. So fans could scan what they like, and it would auto post it for them on their profile.

Royal New Sealand Airforce advergame on youtube lets you fly a virtual helicopter and you have to complete challenges and objectives. you can post your personal video on youtube

Skanz, a tech startup that links personalized scannable bar codes to a user's social-network contact info and then prints them on such stunning fashion essentials as these silicone bracelets, claims to have created the world's largest QR code-80 gallons of paint covering 10,000 square feet.