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The network also said Watch ESPN, the authenticated TV Everywhere app introduced last year, is now in 40 million homes. ESPN predicted that figure would double by 2013. "Whether we televise the game or not, there is an audience consuming it via ESPN platforms," said Sean Bratches, exec VP-sales and marketing. And this is just the tip of the iceberg, Mr. Bratches said. ESPN is working with companies including Facebook, YouTube, Amazon, Netflix and Microsoft to further expand the offerings. "Young males spend more time consuming media" on Xbox than playing video games," he said. ESPN is making content for these digital platforms, reviving the "30 to 30" franchise with "30 for 30 Shorts," which will roll out monthly on Grantland, the sports-plus-pop-culture site created by sports journalist Bill Simmons. To visualize just how advertisers can partner with its various digital platforms, ESPN presented three case studies from partners Gatorade, Goodyear and Diageo. Gatorade partnered with ESPN across multiple screens in an effort to embrace female athletes and moms, an audience that ESPN is making a concerted effort to tap into with espnW. This includes "Nine for IX," a series of nine documentary films about women in sports in celebration of Title IX's 40th anniversary.

Now accounting for 20 percent of the revenue taken in by News Corp.’s cable empire, FX has seen income grow from just $279.7 million in 2006 to $460.7 million in 2011. “When you look at the ramp-up of ad revenue for FX, as they’ve increased their movie content, they’ve also increased their ad revenue,” Erik Brannon, the IHS analyst who prepared the report, told paidContent. Among networks not devoted full-time to movies (a la Fox Movie Channel), AMC also ranks high for movie reliance. While the network is known for original-series hits like Mad Men, Breaking Bad and The Walking Dead — now staples in the Netflix streaming lineup — nearly 80 percent of its air time is filled with movies.